Recently, the latest "2024 World’s 50 Most Valuable Luxury and High-end Brands Report" released by the British brand evaluation agency Brand Finance shows that Porsche ranked first with a brand value of 43.10 billion US dollars, which is also its seventh consecutive year.

　　Brand Finance says the traditional automotive industry is undergoing a profound transformation to the era of electric mobility, and sustainability has become a core competitive advantage that brands are competing for. Perceived sustainability value represents the degree to which brands are perceived to be sustainable, and this is particularly influential in the luxury and high-end market segments, especially in products such as automobiles. Of all the industries covered in the study, the luxury automotive industry had the highest score for sustainability drivers, reaching 23.8%.

　　In this study, Porsche’s Sustainability Perceptions Value (Sustainability Perceptions Value) ranked first among all selected brands, reaching about $10.50 billion. This indicator highlights Porsche’s brand perception as a model of sustainability in the eyes of consumers, and also recognizes its comprehensive practices in the areas of environmental protection, social responsibility and economic activity.

　　Annie Brown, Chief Valuation Officer of Brand Financial Value, said: "Porsche, as the representative of traditional luxury brands, is constantly exploring and innovating, with the intention of creating a high-quality experience for customers in a ingenious way that resonates with modern luxury consumers, while also maintaining the brand’s unique heritage and iconic heritage. This art of balancing between embracing change and balancing heritage is the foundation of its enduring brand power."

　　"Porsche is a globally iconic luxury brand," said Oliver Blume, chairperson of Porsche’s global executive board. "We make pure sports cars, which are also well-deserved luxury goods. As a luxury sports car manufacturer, Porsche’s value-driven growth strategy has benefited a lot and has kept Porsche at the forefront of the luxury car industry."

　　"Whether it’s the internal combustion engine or the electrification era, Porsche has always been committed to creating the most sporty car in every market segment. At the same time, we have integrated the concept of modern luxury into every detail, aiming to bring consumers an exciting sports car experience." (Image source: corporate photo)

CCTV News:Yesterday (August 12th) was World Elephant Day. According to the authoritative release of National Forestry and Grassland Administration, the number of wild Asian elephants in China has increased to more than 300 at present, showing a gradual increase trend.

As an umbrella species, Asian elephants play an important role in maintaining biodiversity and maintaining the stability of the ecosystem in this area. Umbrella protection means that Asian elephants are protected and become umbrellas for other species in their habitats.

The distribution area and habitat of Asian elephants are continental tropical rain forests with high latitudes in the northern hemisphere, and there are more than 7,600 endangered wild animals and plants.

　　　　　　 In order to protect Asian elephants and their habitats, China has taken a series of important measures: establishing nature reserves and other nature reserves, conducting long-term field patrol and habitat maintenance, and effectively ensuring the safety of the core population and key habitats of Asian elephants; The implementation of major projects such as wildlife protection and nature reserve construction has effectively curbed the trend of habitat reduction and gradually improved the living environment of Asian elephants; Construction of Asian elephant provenance breeding base and rescue center, and continuous field rescue and rescue; Formulate emergency plans for safety precautions, carry out population monitoring and early warning, build elephant prevention facilities, promote cross-border joint protection between China and Laos, and gradually increase the compensation standards for Asian elephants. Since the 14th Five-Year Plan, Yunnan has invested nearly 200 million yuan in the protection of Asian elephants.

With the increasing population of Asian elephants, it has become an important issue to control the border between humans and elephants and to live in harmony with them. China is building an Asian elephant protection, monitoring and early warning system to guard the "human elephant safety".

Many places in Yunnan have formed an Asian elephant monitoring and early warning system, which monitors the activities of Asian elephants by manual, infrared cameras, drones, etc., and promptly warns the people in the form of App, social software, and radio. Elephant-proof lights, elephant observation towers, elephant-avoiding booths and other facilities effectively reduce the contact between people and Asian elephants, effectively reduce the casualties in the conflict between people and elephants, and optimize the protection mechanism of wild Asian elephants.

Asian elephant monitor Diao Faxing:If the elephant moves and changes direction, we will give an early warning to inform the people, and we should be on high alert at any time. In this case, because it is close to the village, we should always have someone on duty here and keep an eye on its movements at all times.

　　　　　　 With the further deepening of protection work, professional elephant protection teams have been set up in many places in Yunnan to carry out cross-regional linkage, with people following the elephant, one group and one policy, and precise management. At present, the first intelligent system integrating wildlife protection, monitoring and early warning has been built in China, and a professional elephant protection team has been set up to carry out integrated monitoring and early warning in the sky, air and earth.

With the deepening of the protection of Asian elephants, National Forestry and Grassland Administration, together with many departments and scientific research units, is carrying out research on the habitat suitability analysis and genetic diversity investigation of Asian elephants, so as to provide scientific support for the scientific protection of Asian elephants.

In 2020, the Asian Elephant Research Center was established in China, and special scientific investigations were carried out in the aspects of Asian elephant behavior, genetics, habitat and human-elephant conflict. From the current survey, the behavior habits, feeding habits and distribution areas of Asian elephants have changed greatly. For example, everyone thought that Asian elephants slept standing up before, but it turned out that this was not the case; It used to be thought that Asian elephants only ate elephant grass and banana, but as a result, they basically ate pitaya, pineapple, sugarcane, corn and rice, and all the crops planted by ordinary people; In addition, scientific research on genetic diversity and gene sequence of Asian elephants is being carried out in depth. On August 12th, National Forestry and Grassland Administration, National Endangered Wildlife Germplasm Center and other institutions launched the Asian elephant research big data platform.

Chen Jianjun, Project Leader of Asian Elephant Research Big Data Platform:Using the technology of big data, we can make genealogy, register accounts and find objects for Asian elephants, so that they can eat well and live well, and the population can develop healthily and sustainably.

The research team also continued to monitor the elephants moving from the north to the south, the Menghai elephant group and the Olive Dam elephant group, and combined remote sensing images in Mojiang, Yuanjiang, Emei and Jinning to assist the local government in formulating monitoring, early warning and preventive measures in time. Combining the habitat demand of Asian elephant species and the actual production demand of community people, it provides scientific support for alleviating the conflict between people and elephants, ensuring people’s lives and property and protecting the safety of wild elephants.

　　1. What is the background of the revision of the regulations? Why should we revise this internal party regulation?

　　Strengthening inner-party supervision is an important task put forward by our party from its historical position, internal and external situation and mission, focusing on upholding party leadership, strengthening party building, strictly administering the party in an all-round way and maintaining its advanced nature and purity. The Regulations on Inner-Party Supervision in the Communist Party of China (CPC) stipulates the guiding ideology, basic principles, supervision subjects, supervision contents, supervision objects and supervision methods of inner-party supervision, which provides a fundamental basis for strengthening inner-party supervision under the new situation.

　　Amending the regulations is an urgent need to uphold and strengthen the party’s leadership and realize the party’s historical mission in the new period. The leadership of the Party is the most essential feature of Socialism with Chinese characteristics. Our party is carrying out a great struggle with many new historical characteristics and shouldering the historical mission of realizing the goal of "two hundred years" and the great rejuvenation of the Chinese dream by the Chinese nation. At the same time, our party faces "four major tests" and "four dangers". The more arduous the task, the more severe the challenge, the more we must uphold the party’s leadership, strengthen party building, and strictly manage the party in an all-round way. Amending the regulations and improving the inner-party supervision system are conducive to solving the self-supervision problem under the long-term ruling condition of the Party, enhancing the Party’s ability of self-purification, self-perfection, self-innovation and self-improvement, consolidating the people’s confidence, trust and trust in the Party, laying a solid political foundation for the Party’s ruling, ensuring that the Party’s basic theory, basic line, basic program, basic experience and basic requirements are implemented, and ensuring that the Party will always become the strong leadership core of the cause of Socialism with Chinese characteristics.

　　 Give full play to the party organization’s cohesion and combat effectiveness, and promote the management of the party from loose to hard.

　　Amending the regulations is an urgent need to adhere to the rule of the party and summarize and refine the new practice and experience of inner-party supervision. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has unswervingly promoted the comprehensive and strict administration of the Party, made active explorations in strengthening inner-party supervision, and accumulated rich and valuable experience. Eight regulations on improving work style and keeping close contact with the masses were formulated and promulgated. the Political Bureau of the Central Committee always set an example and strictly implemented them, and held special meetings to check the implementation, leading the whole party to implement the spirit of the eight central regulations. It is pointed out that managing the party is the most fundamental political responsibility, promoting party organizations at all levels to strengthen daily management and supervision, and earnestly shouldering the main responsibility of strictly administering the party. Adhere to the discipline ahead, strictly observe the party’s discipline, especially political discipline and rules, and practice the "four forms" of supervision and discipline. It is clear that the patrol is a political patrol, not a business patrol, and it plays the role of a patrol sword to find problems and form a shock. Realize the full coverage of stationed supervision, fully station the discipline inspection team to the party and state organs at the central level, and give full play to the authority of the "faction" and the advantages of "stationing". These innovative practices have deepened the connotation of inner-party supervision, enriched the forms of inner-party supervision, and played an important role in party building and comprehensive and strict management of the party. Revising the regulations and solidifying these achievements into a system in time is not only an important content to strengthen the construction of laws and regulations within the party, but also an inevitable requirement to ensure that the party is governed by rules and regulations.

　　2. The main process of revision.

　　At the Fifth and Sixth Plenary Sessions of the 18th Central Commission for Discipline Inspection, General Secretary of the Supreme Leader put forward requirements for improving the inner-party supervision system, clarified the nature, status, role and institutional measures of inner-party supervision, and pointed out the direction for amending the regulations. According to the request of the General Secretary, the Central Commission for Discipline Inspection held seven special meetings. Comrade Wang Qishan led relevant comrades to seriously study the important expositions of party constitution and the Supreme Leader General Secretary on inner-party supervision, and conducted research on more than 20 topics such as Marxist classic writers’ opinions on inner-party supervision, historical evolution of inner-party supervision, existing main problems and countermeasures, summed up the innovative practice of inner-party supervision in the history of the party, especially since the 18th Party Congress, sorted out the profound reflections in Confessions of Cadres in Serious Violations of Discipline and Law, and refined effective practical measures. Later, the Central Committee of the Communist Party of China made overall consideration of the work of strictly administering the Party in an all-round way and decided to include the revised regulations in the important agenda of the Sixth Plenary Session of the Eighteenth Central Committee of the Party. Since March this year, under the leadership of The Politburo Standing Committee (PSC), the revision of regulations and the formulation of standards have been carried out simultaneously.

　　On March 1st this year, the Central Committee of the Communist Party of China issued "the Central Committee of the Communist Party of China’s Notice for Soliciting Opinions on the Sixth Plenary Session of the 18th CPC Central Committee to study and standardize the political life within the Party and revise the Regulations on Inner-Party Supervision in the Communist Party of China (CPC) (for Trial Implementation)". The General Secretary of the Supreme Leader presided over the first plenary meeting of the document drafting group and delivered an important speech on the significance, major issues and requirements of document drafting, which pointed out the direction for document drafting. In eight months, the document drafting group conducted special investigations, solicited opinions and suggestions extensively, and discussed and revised them repeatedly. Before the Sixth Plenary Session, The Politburo Standing Committee (PSC) held three meetings and the Political Bureau of the Central Committee held two meetings to review the draft documents respectively. At the beginning of August, the draft document was distributed to a certain extent within the party for comments, including some old comrades in the party, and specially listened to the opinions of the leaders of the democratic party Central Committee, the All-China Federation of Industry and Commerce and non-party members. The document drafting group carefully combed and studied these opinions and suggestions and made important amendments. It can be said that the drafting process of the two documents is a process of fully developing democracy, mobilizing the strength of the whole party, rallying the wisdom of all parties and reflecting the consensus of all walks of life, and is a model of scientific decision-making, democratic decision-making and decision-making according to law.

　　3. What are the main principles in the revision process?

　　The revised regulations are based on party constitution, fully implementing the spirit of the series of important speeches by the Supreme Leader General Secretary, building a system around theories, ideas and systems, and designing a system around power, responsibility and responsibility. Mainly grasp the following principles: First, adhere to the party’s leadership and strengthen the responsibility. Leadership itself includes education, management and supervision. If you have leadership power, you must bear the responsibility of supervision, and strive to make sure that you have the right, you have the responsibility, you have the right to be supervised, and you will be held accountable for your failure; The second is to adhere to the problem orientation, not to be greedy for perfection, to solve any problems, to focus on solving any problems when they are outstanding, and to enhance the pertinence of reality; Third, it insists that trust cannot replace supervision, emphasizes that there is no forbidden area and no exception in inner-party supervision, and at the same time, it grasps the "key minority" and takes the party’s leading organs and leading cadres, especially the main leading cadres, as the key targets of supervision; Fourth, adhere to democratic centralism, strengthen top-down organizational supervision, improve bottom-up democratic supervision, play the role of mutual supervision at the same level, adhere to the combination of inner-party supervision and external supervision, standardize the relationship between inner-party supervision and other supervision methods, and realize the organic unity of governing the party according to law and regulations; The fifth is to persist in being pragmatic and practical, taking into account the necessity and feasibility, summing up practical experience and refining practical measures.

　　4. What is the position and role of the newly revised regulations in the inner-party legal system? What is the significance of this newly revised regulation for upholding the party’s leadership, strengthening party building and strictly administering the party in an all-round way?

　　The newly revised regulations are a detailed extension of party constitution’s relevant requirements, a top-level design to strengthen inner-party supervision under the new situation, and a basic regulation to regulate inner-party supervision at present and in the future. The regulations focus on upholding the party’s leadership, strengthening party building, strictly administering the party in an all-round way, implementing democratic centralism, insisting that trust cannot replace supervision, using the "four forms" of supervision and discipline, building a system around theory, thought and system, and designing the system around power, responsibility and responsibility, and striving to make the responsibility clear, the subject clear, and the system effective and effective.

　　Focusing on solving the problems such as the weakening of the Party’s leadership, the lack of Party building, and the ineffectiveness of strictly administering the Party in an all-round way, the regulations focus on giving full play to the core role of the Party’s leadership, and regard "maintaining the centralized and unified leadership of the Party Central Committee", "implementing the Party’s theory, line, principles and policies", "fulfilling the responsibility of strictly administering the Party in an all-round way" and "completing the tasks deployed by the Party Central Committee and the higher-level party organizations" as the contents of inner-party supervision, emphasizing consistency with the Party Central Committee from beginning to end,

　　Focusing on solving the problems of the party’s lax organization and discipline, the regulations take the "six disciplines" stipulated in the Regulations on Disciplinary Actions in the Communist Party of China (CPC) as a ruler, and put "abiding by party constitution’s party rules", "firmly establishing political awareness, overall awareness, core awareness and conformity awareness", "implementing party member’s individual obedience to the party’s organization, minority obedience to the majority, and subordinate organizations obedience to the superior organization, All organizations of the whole Party and all party member obey the principles of the Party’s National Congress and the Central Committee, strictly observe the Party’s discipline, especially political discipline and rules, and implement the regulations on the selection and appointment of cadres as the contents of inner-party supervision, and urge party organizations at all levels to attach great importance to the party’s discipline construction and seriously investigate and deal with violations of party constitution’s party rules and regulations.

　　Focusing on the still severe and complicated situation of building a clean and honest party style and fighting against corruption, the regulations take "promoting the building of a clean and honest party style and fighting against corruption", "implementing the spirit of the eight central regulations" and "strengthening the building of work style" as the contents of inner-party supervision, and urge party organizations at all levels to persist in deepening and persisting in deepening, so as to prevent the "four winds" from rebounding, curb the spread of corruption and lead the building of a clean and honest party style and fighting against corruption step by step.

　　Through the supervision of the above eight main contents, timely understanding, urging and solving the problems existing in the Party’s leadership, Party building, comprehensively administering the Party strictly, building a clean and honest party style and fighting against corruption are conducive to ensuring that the Party’s organizations fully perform their functions and play a central role, ensuring that all party member play a vanguard and exemplary role, ensuring that the leading cadres of the Party are loyal and clean, ensuring that party constitution’s party rules and regulations are effectively implemented throughout the Party, and safeguarding the unity of the Party.

The Beijing News (Reporter Teng Chao) On January 13th, the martial arts action movie "Arrogant 2" announced that it would land in the cinema in 2023, and released the cinema version of the notice. The martial arts is full of backbone, among which the martial arts master who catches the knife blindly becomes blind and the orphan Zhang Xiaoyu who is bent on revenge collides with people’s expectations.

Poster of "defiant 2"

The movie "Arrogant 2" is a sequel to the online movie "Arrogant 2" which was launched on June 3, 2022 (the film earned nearly 30 million yuan at the box office). This cinema version of the sequel continued the story that the blind man caught the knife and became blind, which was performed by Xie Miao. This is also the second time that Xie Miao followed the film "Peter Pan" and made it to the big screen as a male actor. In addition, Yang En, a young actress who once became the youngest nominee for best actress in the history of the Golden Rooster Award for her role as "Little Nezha" Wu Xiaowen in the film "Events in Life", joined the film, challenging the martial arts film for the first time and playing the revenge orphan Zhang Xiaoyu in the film.

The film is starring Xie Miao and Yang En, with Wei Junzi as the chief producer, and continues to be written and directed by Yang Bingjia, who is defiant, and Pengfei Qin and Du Xiaohui as action directors. The film tells the story of a blind man who caught a knife and became blind (played by Xie Miao) who accidentally saved Zhang Xiaoyu (played by Yang En). Under the soft grinding and hard foam of the orphan Xiaoyu, the blind man has no choice but to keep him around and teach him skills, and Xiaoyu is also waiting for the opportunity to prepare for revenge.

Editor Huang Jialing

Proofread Wu Xingfa

Looking for a changing moat

? ID：business-data school (id: business-data)

Author | Huang Xiaoyi

Edit | zhou wenbin

"The rookie will not hesitate to subsidize, but also make home delivery."

At 10 o’clock in the evening, Fang Kai (a pseudonym), the owner of the post, was still sorting out the express mail. One week before the pre-sale of the Double Eleven, he told the Business Data School that two days ago, he had just been called to talk by the city manager of the station, and the main purpose was to persuade him to participate in the "door-to-door" activity of the station.

"Be a carrot and stick to me. Soft told me that door-to-door delivery can make the station earn more; Tell me hard that if I don’t do it well, I may turn off the system use right of the station in March next year and let the capable people do it. " Fang Kai was finally persuaded. "It is said that this area called me a post station to go to the meeting, probably because I wanted to try it from me."

Fang Kai was told that the courier subsidy for home delivery will fluctuate according to the number of pieces delivered. "If you complete 80% of the target quantity, there will be 1.80 yuan (single piece), and the highest can be 2.50 yuan, but only from November 1 ST to 20 th, and then it will be restored to 1.20 yuan."

One dollar and eighty cents. What’s the concept?

Every time the courier delivers a courier to the post, he has to pay the post 3~5 gross, and the specific amount is negotiated by the post and the courier, which is also the main income of the post. 1 yuan’s subsidy of 80 cents directly increased the revenue of single express delivery of the post station by more than 4 times.

If you make money, someone will do it Now, Fang Kai has quickly recruited a full-time long-term employee who will be responsible for door-to-door delivery.

▲ The picture comes from the Internet.

The double eleven has not yet arrived, and the logistics preparation has been quite hot.

On October 10th, the online rookie will set up "Rookie Direct Delivery Technology Co., Ltd." in double 11, specializing in express delivery. Although the rookie official later denied this rumor, it announced on October 10 that this year’s Double Eleven will be the most vigorous implementation of "door-to-door delivery": the rookie direct delivery and joining the station will be the main transportation capacity, and 100,000 short-term workers will be employed. All Tmall and Taobao Express can make an appointment for door-to-door delivery. As early as the rookie open week in July this year, rookie CEO Wan Lin took "home delivery" as the top five tasks of rookie this year.

The debate about "whether delivery should be delivered to the door" has been endless in the past two years. Last year, the news that "an old man died suddenly while carrying heavy objects by himself" also caused a lot of discussion.

The "Provisional Regulations on Express Delivery" is also final, requiring that express delivery should be delivered to the receiving address. Face-to-face acceptance is the right of the recipient, and it cannot be stored at the storage points such as post stations and express cabinets without permission.

Although JD.COM, SF Express and Tmall supermarkets have all implemented door-to-door delivery, rookie has officially joined the ranks since last year. However, because the express delivery volume is always much higher than the number of couriers, there are many chaos in the terminal delivery link with "outsourcing couriers" as the main force, and a large number of express mails are delivered to post stations and express cabinets without notice. Just in September, SF also posted a hot list for several days because of the news that a mobile phone with a value of 11,000 yuan was lost in transit and only paid 1000 yuan. A few days later, SF announced that "if it is delivered to the door, it will be paid if it is not delivered".

The last mile of logistics industry is not only forced by industry trends and supervision, but also adapted to the service competition between long-distance logistics and instant delivery.

However, for logistics companies, strengthening the distribution service of terminal logistics is only one of the means, and more hope is behind it to incite "supply chain management", so as to earn more service fees from merchants, and further deepen the service binding between e-commerce platform and merchants.

The logistics war, to some extent, is also the embodiment of the further fierce competition of e-commerce platforms. In this special double eleven this year, "rolling up the service" has become a consensus.

01

The last mile is the farthest distance?

"Hello, I left your courier at the rookie station, please take it." Liu Yi (a pseudonym), the courier brother, is moving a piece. For the customer who delivered the note to the door, he made a phone call to communicate the situation. "Because of the epidemic, it is now contactless delivery. If it is to be delivered to the door, I can only deliver it to the door of the community, so in contrast, they are willing to let me put the rookie station."

"door-to-door delivery" is the most subtle terminal blood vessel of logistics, which has always been full of obstacles.

"If it is delivered to your door, it will be too much trouble." Liu Yi said, "Now the courier brother is short of manpower. One person has to send so many couriers a day, and it is impossible to connect."

Liu Yi can deliver 500 to 1,000 orders a day, most of which are delivered to the post station near the community. One order pays 40 cents for the post station, and its own income is about 50 cents. "We don’t have a basic salary, and we rely on the single quantity. The monthly salary is almost 8,000 yuan. When it is more, it can be 12,000 yuan, but it will be a month after 8 o’clock in the evening."

For couriers, the improvement of door-to-door service has not brought about the improvement of their unit price, but has reduced the efficiency of sending orders.

The courier end has been difficult to break through, so the "last mile" delivery task falls on the post station.

Mr. Chen, who has joined the station for three years, told the business data school that this new activity of the Double Eleven was more developed for the station. "We received the notice of the activity in the system. If we want to participate, we need the station to deliver it by ourselves, not the courier brother."

▲ The picture comes from the Internet.

Lao Chen explained that in the past, according to his own situation, the number of daily home deliveries was set, and 10 orders could be delivered in one hour, and a single subsidy was about 1.8 yuan. He once hired a part-time delivery for a short time, and delivered it for half a day. The last month’s salary was 3,200 yuan, which was basically offset by the subsidy. During the Double Eleven period, the post office wanted to participate in the activities, which could not be delivered at all. It was troublesome to hire people and could not earn too much. "It is better to keep your own small post office."

As franchisees, many post stations are individual shops and couples shops, but there are still some problems such as shortage of staff and limited professionalism. The promotion of their services depends entirely on the subsidies of Tiantong and Taobao.

But this is not a problem for the rookie family. At the end of the distribution, whether it’s Fengwang by SF Express, Crowdsourcing by Dada by JD.COM, or a rookie’s post station, it is spread out at a lower cost and faster speed by joining, outsourcing and crowdsourcing.

On the whole, the courier is too busy to deliver the goods to the door, and the post station has no cost-effective delivery. The whole thing seems to be caught in a strange circle here, but it is not without breaking points.

According to this year’s subsidy, Fang Kai’s post office currently stores 800 express deliveries every day, and Tmall and Taobao express deliveries account for 30% of them. If all of them are delivered to the door, a single subsidy will be 2.50 yuan, and an extra income will be 600 yuan every day.

"I plan to give most of the subsidies to the newly recruited employees and earn a few cents myself, otherwise no one will do it. And for me, subsidies are not the most important. " Fang Kai explained that the profit of the express delivery fee is far less than that of the delivery, and the receipt can earn 3-5 yuan, which is three times that of the delivery.

"According to the rookie, the most difficult thing for us to deliver goods to our door is to maintain the building code, that is, to divide the express delivery according to which building, which floor and which number in which community, and then send it in groups, which is almost there." Fang Kai told the Business Data School, "And what makes me very confident is that the rookie said that if no one receives it, they can put it directly at the door of the owner. As long as they scan the electronic free bill and take the house number, they will lose all the pieces."

As the only "invited" post station in the whole area, Fang Kai also saw more "small abacus" of the rookie.

Through door-to-door, the post station can take the initiative to approach the residents and serve them. After establishing a trust relationship with each other, "the income from receiving a single order is 3~4 yuan, which is three times that of delivery. Moreover, anything can be done with customer resources, such as the strongest post station here, which relies on group buying for hundreds of thousands a month. "Fang Kai added.

When the rookie station in the community really becomes a convenient living point, the rookie station can expand its business, seek more service space, and use community resources to develop projects such as receiving goods, group buying and laundry. Not only is there no need for subsidies, but there is even extra "commission" income.

The last mile of business has great possibilities.

02

C-end chips are cashed at B-end.

What is the end delivery grab?

Fang Kai told the Business Data School, "This activity is to catch Taobao’s own users. The express delivery of other e-commerce platforms is put in our station, and we don’t send it. We only send Tmall and Taobao. This is the best publicity. " In addition, the last mile, as the end closed loop, is a supplement to the full link service, which will also affect the choice of platform and logistics for merchants.

This conclusion is also supported by data. Wan Lin shared at the rookie open week in July: "The data shows that direct delivery of rookie has become the TOP3 reason for users to choose Tmall. Consumers who have experienced direct delivery of rookie have increased their repurchase rate by more than 30 percentage points."

It can be seen that this year’s double eleven rookie’s massive door-to-door activities are actually limited to Tmall and Taobao Express. Therefore, in essence, the last 100 meters of express delivery is not only the competition of express delivery, but also the service dispute, repurchase dispute and data dispute of e-commerce. Because the last 100 meters increasingly affect consumers’ decision-making, it has become the focus of competition between e-commerce platforms and logistics.

Of course, express delivery companies also have more practical interests, and the "volume service" is ultimately to compete for the supply chain warehousing service behind the merchants.

The so-called supply chain warehouse allocation mainly means that logistics companies realize full custody through digital supply chain management system and warehousing and distribution facilities. Merchants only need to put goods in storage, and the platform is responsible for the whole process from ordering, goods delivery, transportation, distribution to receipt. For medium and large businesses, it is also possible to distribute goods in advance through sales forecast, so as to realize nearby warehousing and delivery, improve turnover rate and arrival time, and reduce costs.

▲ The picture comes from the Internet.

Through the improvement of the end service quality to the whole link, the courier company will have more chips to win over the B-end customers.

At present, supply chain service has become the core income of logistics leaders.

According to the forecast of Zhuozhi Consulting, the market scale of integrated supply chain logistics service industry will increase from 2.0 trillion yuan in 2020 to 3.2 trillion yuan in 2025.

According to the financial report data, in the second quarter of 2022, JD.COM’s revenue from providing integrated supply chains to customers reached 20.2 billion yuan, accounting for 64.9% of the total revenue; The rookie’s latest financial report shows that the income growth comes from the logistics performance solutions and value-added services of domestic retailers; SF Express’s 2022 semi-annual report shows that its supply chain and international branch revenue reached 47.545 billion yuan, accounting for 36.5% of the total revenue, up 440.87% year-on-year.

The vast market, amazing revenue capacity and the market share of the international supply chain can be said to be a new blue ocean of logistics.

In order to compete for this mineral deposit, JD.COM, Shun Feng and the rookie Eight Immortals crossed the sea, showing their magical powers.

As early as 2013, JD.COM started to build its own logistics team, and firmly grasped the warehousing. As of June 30, 2022, JD.COM has operated more than 1,400 warehouses, with a total management area of about 26 million square meters. Based on this, JD.COM started intelligent warehousing early, and took the lead in launching the next-day and hourly goods zones, which enabled e-commerce to compete with local life delivery.

JD.COM’s supply chain customers cover six major industries, namely FMCG, household appliances and furniture, clothing, 3C, automobile and fresh food, and continue to "cultivate" from the head to the waist of the industry. This year, it continues to develop package supply chain services for eight sub-industries, including wine, snack food, maternal and child, and beauty. Among them, FMCG is the industry with the highest proportion of income in JD.COM’s external integrated supply chain.

In September, JD.COM also reached a cooperation with Dongfang Selection to provide integrated services of flexible conversion between single warehouse and multi-warehouse modes, sales forecast, intelligent replenishment and capacity matching, warehousing and acceptance.

SF, as an old-fashioned quality service provider, is the largest cargo airline in China, with aircraft size, number of routes and various heavy assets of pilots that are difficult to surpass in the short term. At present, SF’s business has expanded to the logistics sectors such as time-limited express delivery, economic express delivery, express delivery, cold transportation and medicine, express delivery in the same city, international express delivery, international freight and agency, supply chain, etc. By the first half of 2022, the number of active monthly corporate customers had reached 1.75 million. In the construction of supply chain, SF Express is also finely customized according to industrial manufacturing, commercial circulation, agricultural products (000061) upstream, food and medicine cold chain, international trade, local life and other fields.

SF is an "old giant", JD.COM has the first-hand advantage, while the rookie has the advantage in the e-commerce market. The Tmall, Taobao data and merchant resources held by the rookie have become the key help for its involvement in the market.

Under the M2C trend of the whole Amoy Department, the rookie backed by 1688 factory resources cut into the white brand factory earlier and took the lead in transforming the supply chain of the industrial belt.

Domestic factories mainly appear in the form of industrial belt clusters, and transforming industrial belt warehouses can release higher efficiency and vitality. As of July this year, Cainiao has opened 70+ Cainiao production warehouses in 30+ industrial zones, and 80% of the industrial zone factory parcels sent from Cainiao production warehouses can arrive every other day. The average storage cost of warehouse merchants is reduced by 30%, and the inventory turnover rate is increased by 20%-60%.

Take the mobile phone case industry in Dongguan, Guangdong Province as an example. Merchants can directly move the production link into the rookie production warehouse, and store the semi-finished product "clear water case" in the warehouse. After the consumer places an order to select a specific painting pattern, the manufacturer completes the final painting process in the warehouse, avoiding blind production and reducing inventory through personalized customization, which not only can reach the next day, but also makes it possible for the mobile phone case to be "4 pieces and 8 packages".

Integrated supply chain is the iteration and reengineering of the whole commercial logistics process, and it is also the key match point for JD.COM, SF Express and Rookie in the second half of logistics.

Whether it is the last mile of service enhancement or the deepening of the value of the integration of supply chain warehouse and distribution, the logistics industry has been upgraded again.

– FIN –

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This article first appeared on WeChat WeChat official account: Business Data School. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue a typhoon blue warning at 06: 00 on July 16.

　　This year’s No.4 typhoon "Talim" was strengthened from a tropical storm level to a strong tropical storm level at 2 o’clock this morning (16th), and its center was located at 5 o’clock this morning (Beijing time, the same below) in the northeastern South China Sea about 215 kilometers south of Dongsha Island, which is 18.7 degrees north latitude and 116.6 degrees east longitude. The maximum wind force near the center is 10 (25m/m).

　　It is estimated that the typhoon center will move to the northwest at a speed of about 15 kilometers per hour, and its intensity will gradually increase. It will land in the coastal area from Taishan in Guangdong to Wenchang in Hainan on the night of the 17th (typhoon level or strong typhoon level, 35-42m/s, 12-14), enter the Beibu Gulf on the 18th, and then tend to the northern coast of Vietnam and the coast of Guangxi.

　　Gale forecast:From 08: 00 on July 16 to 08: 00 on July 17, there will be 6-7 winds in most parts of the South China Sea, western bashi channel, Guangdong coastal areas, eastern Beibu Gulf, Xisha, Zhongsha, Nansha and Huangyan Island, 8-10 winds in parts of the northern South China Sea and near Dongsha, 11-12 winds and 13-14 gusts.

　　Precipitation forecast:From 08: 00 on July 16 to 08: 00 on July 17, there were moderate to heavy rains in parts of southern and northern Guangdong, Hainan Island, southeastern Fujian, central and southern Jiangxi, and southern Taiwan Province Island, among which there were heavy rains or heavy rains (100-160 mm) in southern Leizhou Peninsula and Hainan Island.

On May 28th, the 2023 Carbon-neutral and Zero-carbon China Summit and the 6th China Energy International Investment Forum, hosted by Changping District People’s Government, China Investment Association Energy Investment Committee and Beijing Future Science City Management Committee, and hosted by Beijing Changping District Investment Promotion Service Center and Beijing Future Science City Development Group Co., Ltd., were successfully held in Beijing Changping Future Science City.

Focusing on the development of zero-carbon cities, with the theme of "Green+Digital Building a Zero-carbon Smart City", the summit invited senior leaders of the world’s top 500 enterprises, including key areas of zero-carbon, as well as professional representatives of domestic and foreign research institutes, industry associations, financial companies and other institutions to discuss effective ways to build a zero-carbon ecology, share innovative experiences in various aspects such as industrial policies, innovative technologies and business models of green low-carbon industries, and provide references for the development of regional zero-carbon industries and even the construction of zero-carbon cities in the world.

Li Gao, director of the Climate Change Department of the Ministry of Ecology and Environment, said that in the past few years, China has accelerated the adjustment of energy structure, vigorously promoted the development and utilization of clean energy, and made remarkable progress in achieving the goal of "double carbon".

Wang Dapeng, deputy director of the New Energy and Renewable Energy Department of the National Energy Administration, said that China’s renewable energy has stood at a new historical starting point, and the "Tenth Five-Year Plan" period will present new features of large-scale, high-proportion, market-oriented and high-quality development.

Zhang Yonggui, vice president and secretary general of China Investment Association, said that in the past three years, the Energy Investment Committee of China Investment Association, as the implementation unit of zero-carbon China initiative, has done a lot of accumulation work in research, standard setting and project promotion.

Liu Xiaodong, member of the Standing Committee of Changping District Committee, introduced in his speech that Future Science City, as the main hub platform for Beijing to build an international science and technology innovation center, has actively implemented the national goal of "double carbon", focused on building an "energy valley" with international influence, accelerated the building of an advanced energy industry highland in Beijing, and formed industrial clusters and development advantages.

The summit released six evaluation criteria of "Zero-carbon China", namely, General Principles of Evaluation Criteria for Zero-carbon China, Evaluation Criteria for Zero-carbon Park, Evaluation Criteria for Zero-carbon Factory, Evaluation Criteria for Zero-carbon Data Center, ESG Evaluation Criteria for Energy Enterprises and ESG Information Disclosure Criteria for Energy Enterprises.

Among them, with regard to the General Principles of Evaluation Criteria for Zero-carbon China, Secretary-General Jason explained that the evaluation criteria for Zero-carbon China were created around various specific zero-carbon application scenarios under the Zero-carbon China Initiative, which were composed of basic common criteria and specific evaluation criteria, and played an important role in improving the unity of action and social influence of the Zero-carbon China Initiative.

In order to deeply discuss the theory and practice of urban green transformation and development under the goal of "double carbon", actively explore the mode and path of urban green transformation, and provide reference for promoting the modernization of harmonious coexistence between man and nature, industry experts gave wonderful keynote speeches from their respective fields.

Du Xiangwan, an academician of China Academy of Engineering and former vice president of China Academy of Engineering, delivered a keynote speech entitled "Reflections on China’s Strategy and Path of Realizing peak carbon dioxide emissions’s Carbon Neutralization", and put forward eight strategies to achieve the goal of "double carbon": saving and improving efficiency, energy security, non-fossil energy substitution, re-electrification, resource recycling, carbon fixation, digitalization and international cooperation.

Hou Lian, an academician of China Academy of Engineering and a member of the National Committee of Experts on Eco-environmental Protection, delivered a keynote speech entitled "Innovative Development Strategies for Pollution Reduction and Carbon Reduction under the" 3060 "Goal". He put forward new technologies and application strategies for pollution reduction and carbon reduction under the goal of "double carbon", including strengthening the efficient utilization of unconventional water resources under low carbon, developing low-carbon and zero-carbon water treatment technologies, "five-in-one" low-carbon air purification technology, promoting the low-carbon life treatment mode of rural garbage, green building, promoting the development and application of clean energy, and developing the recycling technology of retired membrane products.

Kang Yanbing, deputy director and researcher of the National Energy Conservation Center, elaborated from three perspectives in his speech "New Opportunities for Energy Transformation Investment under the Target of" Double Carbon ". First, the goal of "double carbon" has accelerated the energy transformation revolution. The second is the green investment market under the goal of "double carbon". The third is the key technology to promote the goal of "double carbon".

The success of this summit marks another important step for zero-carbon China cooperation. Through sharing experiences, exchanges and cooperation, strengthening collaborative innovation in Industry-University-Research and promoting the popularization and application of green transformation and energy innovation nationwide will inject new vitality into the zero-carbon related industries and high-quality economic development in China. At the same time, the summit also provides useful reference and enlightenment for global energy transformation, which will promote the process of carbon neutrality and sustainable development on a global scale.

　　Smuggling and illegal immigration have become a major global problem facing the world today. In recent years, China stowaways broke into Britain, the United States and other developed countries by plane, cargo ship or container truck. The stowaway’s narrow escape was a terrible experience.

　　China stowaway new york hardship road

　　"If I had known that America was like this, I would never have gone this way," Miss Chen’s words were full of helplessness. Miss Chen, who is in her twenties this year, smuggled into the United States from Changle, Fujian Province more than a year ago. Compared with those stowaways who left the country by land and drifted at sea for several months, she may suffer less on the smuggling road.

　　However, she didn’t want to talk about the arduous journey that lasted for more than a month. She just said that the group first went to Hong Kong via Guangzhou, and then arrived in Haiti, a small Caribbean country by plane. After hiding in Xizang for a while, they came to Canada with false identification provided by snakeheads, and later joined a tour group and crossed the border by land to the United States.

　　After leaving the hiding place set up by snakeheads for stowaways, Miss Chen, who is in debt of more than $50,000, has been working in a garment factory in new york Chinatown, working 12 hours a day, six days a week, and sharing a spacious apartment with many people. After graduating from high school, Miss Chen went to work in a shoe factory in Changle, and lived a relatively comfortable and comfortable life. After coming to the United States, she felt a great sense of loss.

　　Miss Chen said that what she wants most now is to go home, but with so many debts on her body, she has embarked on this road of no return, living a hellish life every day, and still dare not tell the truth to her family, so she can only choose good words.

　　In new york, there are many illegal immigrants like Miss Chen, most of whom come from Changle, Tingjiang, Langqi and other areas near Fuzhou. For many years, new york has been the largest gathering place of illegal immigrants from Fujian in the United States, and it is estimated that there are more than 300,000 illegal immigrants from Fujian in Greater new york.

　　New york is not the final destination.

　　The illegal immigration of Fujian people to the United States began in the 1970s and reached its climax in the 1990s. In an interview with reporters, a senior official of the US Immigration Bureau who has been dealing with illegal immigrants from China for a long time introduced some development trends and changes of illegal immigrants from China in new york in recent years.

　　The official, who asked not to be named, said that in recent years, a large number of illegal immigrants from some areas in Fujian to the United States have greatly changed the demographic composition of China in many big cities in the United States. Fujian people have replaced Cantonese people and become the main body of immigrants in these places. A considerable number of them have obtained permanent residency and will eventually become American citizens, so that they can legally reunite their immediate family members in the United States, thus further expanding the numerical advantages of Fujian immigrants in Chinese communities all over the United States.

　　Another development trend is that new york is no longer the final destination of illegal immigrants from China, but more like a transit point. Many illegal immigrants move to other states for a living once they have paid off their smuggling debts in new york.

　　Huang Keqiang, chairman of the American Lin Zexu Foundation, has long been employed by the US Immigration Bureau as an interpreter because he is familiar with English, Mandarin, Cantonese and Fuzhou dialect. According to him, from 1980s to 1990s, most illegal immigrants in Fujian took the form of collective boat smuggling, which was called "boat climbing era" by some illegal immigrants.

　　With the law enforcement authorities of the two countries stepping up their efforts to crack down on illegal immigration, large-scale illegal immigration by boat has been effectively curbed. Smuggling groups began to change their tactics, breaking up stowaways into parts, leaving the country in batches in different ways and arriving in some countries in Southeast Asia or South America, and then using forged third-country passports, either directly flying to the United States, or crossing the border from South American countries to the United States by sea or land.

　　There are also a few illegal immigrants from Fujian who follow the example of Wenzhou people in Zhejiang. They first apply for political asylum in Europe, obtain the right of abode, then go to the United States through legal status, and then stay there.

　　Fujian people who smuggled into the United States in the 1970s and 1980s were nicknamed "Wan Bage", which means that the smuggling fee they paid to the snakehead in those years was $18,000. With the increasing trend of smuggling, the smuggling behavior has developed into a three-dimensional, intelligent and international model, and the cost of smuggling has soared again and again, and it has now risen to 60,000 to 70,000 US dollars.

　　Life Gambling from Negative Numbers

　　60,000-70,000 US dollars is undoubtedly an astronomical figure for farmers in China. Although some Fujian immigrants who sneaked into the United States in the past and are now doing well have repeatedly stated that most of the illegal immigrants’ expenses are not their own, and they are generally raised from relatives and friends, and a considerable part of them come from loans from overseas relatives and friends. However, according to his interviews with more than 2,000 illegal immigrants, Huang Keqiang came to the conclusion that except for a few lucky ones, relatives and friends paid the illegal immigrants’ expenses at that time, the rest of them had to borrow usury.

　　Although the stowaways who have gone through hardships to set foot on American soil are in the United States, they have no chance to enjoy the material and spiritual life of Americans at all. Most illegal immigrants in China have no language and no other skills to make a living. Men can only work in Chinese restaurants, while women work in garment factories, working for more than ten hours every day, six days a week. Because they have no legal status, their remuneration is often lower than the minimum wage set by the US federal government.

　　In order to save money, some illegal immigrants use three shifts to sublet beds, and put rows of bunk beds 80 cm wide in the small basement. Like a lantern, everyone takes turns sleeping. Because of the long working hours and great intensity, people are extremely tired physically and psychologically, and have neither money nor energy to enjoy life.

　　Although some passers-by on the smuggling road have repeatedly confessed that they were not deceived by snakeheads as others said, a large number of facts show that there are still many people who listen to the deliberate exaggeration and exaggeration of snakeheads and some Chinese who smuggled to the United States in their early years and saved some hard-earned money and returned to China to shake off their wealth, and have unrealistic fantasies about the United States.

　　They think that as long as they are willing to endure hardships, they can stand in the United States, endure hardships for a few years, and make big money. However, this idea is based on extremely unreliable wishful thinking.

　　A Chinese scholar who studies illegal immigration pointed out that illegal immigration is a gamble with life as a bet. Like any gambling, some people make a fortune, others lose everything, and most people just draw a tie.

　　Chen Ronghua, a key member of Changle Association, said in an interview with local Chinese media that if it is often necessary to start from scratch when coming to a foreign country, the life of illegal immigrants will start from a negative number, and they are burdened with heavy debts, just like struggling under the horizon.

　　　American immigration policy is ideological.

　　American immigration policy seems just, but there are many problems in fact, which are influenced and restricted by various factors such as economy, politics and ideology. On the one hand, American immigration policy has strong pragmatic characteristics, on the other hand, it has distinct ideological color.

　　The economic development of the United States is inseparable from the contributions made by immigrants from all over the world, including illegal immigrants. A large number of illegal immigrants have provided the United States with cheap low-level labor and undertaken a large number of low-income manual labor that Americans are unwilling to do. Without these illegal immigrants, the cost of living for Americans will greatly increase and the quality of life will decline.

　　Therefore, the immigration authorities in the United States have neither the will nor the ability to drive away a large number of illegal immigrants stranded in the United States, but have adopted a pragmatic attitude, turning a blind eye to illegal immigrants when the American economy is prosperous and needs labor, and strengthening the clean-up and repatriation when the economic situation is poor, unemployment is serious, or it poses a serious threat to US national security.

　　The ideological color of American immigration policy is most prominent than the provisions on political asylum. For those citizens from countries that are regarded as ideologically opposed to the United States, the United States has been implementing political asylum and other regulations in an attempt to divide and disintegrate these countries from within.

　　For example, the Cuban Situation Act, which came into effect in 1966, stipulates that any Cuban immigrant who has no criminal record within a specified period of time after setting foot on American soil in any way can automatically obtain permanent residency in the United States. Many illegal immigrants from China who have sneaked into the United States have come up with the idea of "political asylum" in order to obtain the legal status of staying in the United States.

　　According to lawyers engaged in immigration business, illegal immigrants in the United States generally have three options to legalize their status: one is to apply for the so-called "labor paper" issued by the US Department of Labor; The second is to get married with local people or apply through local immediate family members; The third is to seek so-called "political asylum". However, there are many restrictions on the application of "labor paper". Many illegal immigrants in Chinese mainland often have no hope of taking this route because their academic background can’t meet the requirements, and the second option is also limited by many conditions, so most of them choose the third route.

　　China and the United States should strengthen cooperation to combat smuggling

　　As a developed country with a vast territory, the United States has a looser immigration policy than many western countries, so it has always been a destination country for illegal immigrants. At present, the number of illegal immigrants in the United States has never been able to give an authoritative figure, which is generally estimated to be between 8 million and 12 million.

　　The absolute number of illegal immigrants from China in the United States is not the largest, and the relative number calculated by the total population is even less. However, the illegal immigrants from China, who are mainly from Fujian, have received the attention of the news media because they have encountered the most hardships and paid the most in the journey of smuggling to the United States, and sometimes they have caused death tragedies.

　　The immigration official interviewed by the reporter pointed out that the law enforcement authorities of the United States and China should further strengthen cooperation in cracking down on illegal immigration. In view of the fact that some Fujian immigrants involved in the case in the United States often fled back to Fujian when they learned that they would be prosecuted, there is no extradition treaty between the two countries at present, and there are great differences in judicial systems, so the two countries urgently need judicial cooperation in this field.

　　For example, when pursuing the main "snakeheads" hiding in China, can China consider recognizing the arrest warrants and prosecutions issued by the US for these criminals, or accepting the evidence provided by the US law enforcement authorities to prosecute these "snakeheads" in the courts in China?

　　Article source: Reference News Special Issue/Wang Bo

　　Original title: China stowaway new york hard road

　　　Test drive time: November 9, 2011

　　Test drive location: Huashen Lake Scenic Area

　　Test drive model: Mazda 3-star 1.6LAT

　　Vehicle supply: Nanjing Tianhe Automobile Sales & Service Co., Ltd.

　　Compared with the previous generation Mazda 3 sedan model, the breakthrough in appearance is undoubtedly the most remarkable. In front design, the same as the imported version of the hatchback Mazda 3, it is a black "big mouth" front air intake grille. In the front air intake grille, the honeycomb air intake in the middle is divided into upper and lower parts, in which the upper part is completely sealed and the lower part is the real air intake.

　　The other part that constitutes the personality characteristics of the front face together with the "big mouth" front air intake grille comes from the willow-shaped headlights. In the headlight assembly, VIV adopts halogen bulb design, but the design of using lens in the low beam position is still worthy of recognition. The willow-shaped headlight lampshade is outlined by three-dimensional lines, which adds a lot of tough breath to Xingyi. The front fog lamp with similar shape to the headlight also highlights the sporty breath against the silver decorative strip and the black air intake grille.

　　The dimensions of length, width and height of Mazda’s three-star car are 4580mm, 1755mm and 1470mm respectively, and the wheelbase is 2640mm. Compared with the previous generation Mazda 3 models on sale, the wheelbase of Xingyi has not changed, but it is 65 mm, 10 mm and 5 mm more in size based on the factors of shape design.

　　From the side lines, the design of the sedan is not as stiff as that of some other brands, and the line transition behind the C-pillar is smooth and the visual effect is compact.

　　Yu Ruiyi’s styling design also echoes the front face of the car. In the taillight assembly part, the design of Xingyi is still to reverse the headlights and rear the fog lights at the same time, which also causes different colors on the inside of the taillights on both sides. In the high-equipped models, the brake bulbs made of LED are worthy of recognition. Xingcheng designed the trunk opening button at the edge of the high-position brake light.

　　In terms of tyre size size, Star has adopted five aluminum alloy wheels. Although it is different from the 2.0L cyclone wheels, it is superior in beauty and elegance. The tires also adopt Hankook tires with good wear resistance and grip, and the replacement cost is not high, which is very suitable for the tastes of the younger generation.

　　Xingcheng adopts the same sports interior as imported models, and the top models are rich in configuration.

　　The overall design style of the center console of Mazda 3 Star Aveo is the same as that of imported models. Compared with the previous generation Mazda 3 models on sale, the center console design of Mazda 3 Star Aveo is obviously more fashionable. In terms of material selection, Star has applied a large area of soft materials to improve the grade of the whole vehicle. In the host audio system, the key size is large, and various functions are simple and clear. The host audio is integrated with external audio sources such as AUX and USB.

　　The three-position leather steering wheel feels excellent, and the sporty atmosphere is highlighted against the silver decorative panel and all-black interior. The multi-function steering wheel is rich in functionality. In the manual transmission model, the multi-function steering wheel integrates the host audio control system and the driving computer display function. In the automatic transmission model, compared with the manual transmission model, the steering wheel has more fixed-speed cruise and shift paddles. On the left and right sides of the steering wheel, Aviva is equipped with three-stage headlight height adjustment, ESP (Electronic Stability System for Body) and one-button engine start function.

　　Starway’s instrument panel is a double-tube design, and the light color of the red and blue dial shows a sporty appeal against the background of black. Right above the center console, Aviva designed two driving computer display screens, of which, the white display screen with black background for driving information can be changed by the operation of the right multifunctional steering wheel button, while the other red display screen with black background shows the main engine sound and air conditioning temperature data.

　　Mazda’s 3-star leather seat can be manually adjusted in six directions and has lumbar support function. As a sports car, the seat has made a good balance between comfort and wrapping, and the support also provides a strong guarantee for the driver when driving the Star Aveo. In the top model, it is a pity that the leather seat does not add seat heating, which is a highly practical configuration.

　　As a compact sports family car, the performance of the interior passenger space is also a point that Chinese people pay more attention to when buying a car. After adjusting the safe driving posture, the experiencer with a height of 1.78 meters can get more than one punch in the front row. When the same experiencer comes to the back row, he can get four-fingered head space and one punch leg space in the back row on the premise of ensuring that the front seat is still. Compared with the competitors of the same level, the performance of Star Aveo, which takes sports as its main appeal, in terms of passenger space can obviously only be described as quite satisfactory.

　　In the front center armrest box, Star has designed a storage space with good opening and depth performance, but the application of non-slip particles and flannel surface is still not enough to improve the grade of the vehicle. In front of the front center armrest box, the functionality of the two cup holders with covers is worthy of recognition, and the design with anti-slip particles at the bottom can also be easily used for placing drinks of different sizes. In the central armrest position of the back seat, Starway only designed two cup holders, and the lack of storage space still made the rear passengers’ storage stretched.

　　Mazda 3 Star follows the 2.0L naturally aspirated engine of the model on sale, which has a maximum power of 110kW/6500rpm and a peak torque of 182nm/4500rpm. The gearboxes matched with the engine are a 6-speed manual gearbox and a 5-speed automatic manual gearbox.

　　This test drive is equipped with a 5-speed automatic manual transmission. Compared with the 4-speed automatic transmission of the old model, its biggest advantage lies in taking into account the engine power output while ensuring a certain fuel economy, which is also the most headache for consumers in the era of high oil prices in China at this stage. Therefore, the purpose of introducing the 5-speed automatic transmission by Star is also obvious.

　　In the actual driving process, Mazda’s engine belongs to a high-speed engine, so the low-speed torque performance in the starting process is not good. At this time, the most intuitive and practical feeling that the engine drives the vehicle forward is stability, which seems to be incompatible with Mazda 3, which claims to be moving. Of course, this is just the driver’s initial feeling when driving the automatic transmission Astro gently. When the vehicle starts, the driver steps on the accelerator pedal further, the engine speed rises, and the Astro gradually becomes active at this moment. When stepping on each accelerator pedal, the gearbox will get a positive response. When the engine is kept at a high speed range, the power of the vehicle is continuously output, the passion is getting better and better, and the driving pleasure is gradually distributed. At this moment, the gear lever is changed into manual mode. Through the shift paddle on the steering wheel to ensure that the engine works at a high speed, the driving pleasure of manual transmission is also obvious. Of course, the delay of shift paddle will let drivers who are keen on driving pleasure know that they are driving an automatic transmission model. When the driver releases the accelerator pedal, the gearbox will immediately rise to the highest gear in the current speed state through the change of throttle opening to ensure the low engine speed and fuel economy of the vehicle. At this moment, the Star has changed back to the family car that runs smoothly.

　　Using the former McPherson and rear multi-link four-wheel independent suspension system, the Star Aveo pays more attention to handling in suspension adjustment. Although the tough suspension will directly transmit the vibration to the cab when driving the vehicle through the deceleration barrier, the clear road feeling is also necessary for sports cars. In the actual driving process, the whole suspension system has almost no extensive steering system for the limit collocation of wheels at three angles, and the fun of control is also highlighted, and the support brought by the tough suspension system also provides enough confidence for drivers.

　　Summary:

　　Through half a day’s close contact with Mazda 3 Star, the biggest feeling it brought me came from the exaggerated shape design and the application of two gearboxes. The gearbox that pays attention to both fuel economy and power makes this sports car with high-speed engine have the capital to compete with the family car of the same class, and its outstanding sports performance can stand out among the opponents of the same class. Compared with the moderate family car, the distinctive shape design is obviously not acceptable to everyone, but for young people who pursue individuality, such exaggerated shape is obviously more in line with their appetite. As for whether you like it or not, I like it anyway. I believe that for young people, Changan Mazda will be the best choice.

　　Nanjing Tianhe auto sales service co., ltd

　　Address: Elevated Gate of Shuangqiaomen, Tuchengtou Road, Qinhuai District, Beijing, Antarctica (next to IKEA)

　　Sales hotline: 025-52887502; 52458333; 4006559655

　　Related links: Nanjing Dongfeng yueda Kia brand special group purchase meeting