Valued at $43.10 billion, Porsche remains the world’s most valuable luxury brand

　　Recently, the latest "2024 World’s 50 Most Valuable Luxury and High-end Brands Report" released by the British brand evaluation agency Brand Finance shows that Porsche ranked first with a brand value of 43.10 billion US dollars, which is also its seventh consecutive year.

　　Brand Finance says the traditional automotive industry is undergoing a profound transformation to the era of electric mobility, and sustainability has become a core competitive advantage that brands are competing for. Perceived sustainability value represents the degree to which brands are perceived to be sustainable, and this is particularly influential in the luxury and high-end market segments, especially in products such as automobiles. Of all the industries covered in the study, the luxury automotive industry had the highest score for sustainability drivers, reaching 23.8%.

　　In this study, Porsche’s Sustainability Perceptions Value (Sustainability Perceptions Value) ranked first among all selected brands, reaching about $10.50 billion. This indicator highlights Porsche’s brand perception as a model of sustainability in the eyes of consumers, and also recognizes its comprehensive practices in the areas of environmental protection, social responsibility and economic activity.

　　Annie Brown, Chief Valuation Officer of Brand Financial Value, said: "Porsche, as the representative of traditional luxury brands, is constantly exploring and innovating, with the intention of creating a high-quality experience for customers in a ingenious way that resonates with modern luxury consumers, while also maintaining the brand’s unique heritage and iconic heritage. This art of balancing between embracing change and balancing heritage is the foundation of its enduring brand power."

　　"Porsche is a globally iconic luxury brand," said Oliver Blume, chairperson of Porsche’s global executive board. "We make pure sports cars, which are also well-deserved luxury goods. As a luxury sports car manufacturer, Porsche’s value-driven growth strategy has benefited a lot and has kept Porsche at the forefront of the luxury car industry."

　　"Whether it’s the internal combustion engine or the electrification era, Porsche has always been committed to creating the most sporty car in every market segment. At the same time, we have integrated the concept of modern luxury into every detail, aiming to bring consumers an exciting sports car experience." (Image source: corporate photo)