[Chexun. com] On August 22nd, Shangjie brand officially disclosed the configuration of Shangjie H5 white body. The exposure of its "nine-horizontal and five-vertical" body structure, 88%+ high-strength steel and aluminum alloy, ultra-wide double front bumper and ultra-wide rear bumper and other hard-core configurations not only showed the safety confidence of this household SUV, but also redefined the safety value benchmark of the mainstream market with "non-graded safety quality".

　　Hard-core protection, steel and iron to build a comprehensive security line.

　　In the field of automobile safety, the body structure is an important line of defense to protect passengers. The super-strong body structure of "nine horizontal and five vertical" adopted by Shangjie H5 has broken the inertia thinking of "meeting the basic standards" of traditional household SUVs. Nine transverse reinforcing beams and five longitudinal bearing columns form a three-dimensional protection network, just like installing a "steel skeleton" on the car body, which can quickly disperse the impact force and minimize the deformation of the cockpit when a collision occurs, and can provide effective protection against various unexpected scenes such as frontal, side and rear-end collision.

　　In terms of material selection, Shangjie H5 increased the proportion of high-strength steel and aluminum alloy to more than 88%, which far exceeded the average level of the same class. As the "front position" of passive safety of car body, the anti-collision beam directly affects the protection effect at the initial stage of collision. The super-wide double front anti-collision beam carried by Shangjie H5 has a coverage ratio of 74.8%. This "double-beam cooperation" structure has obvious advantages in dealing with offset collision, which can transmit the impact force to the longitudinal beam of the car body more evenly and reduce the risk of local deformation. The rear anti-collision beam refreshes the standard at the same level with a coverage ratio of 73.6%, which can effectively protect the trunk and rear passenger area even in the event of a rear-end collision.

　　In view of the side collision, a scene that family users are particularly concerned about, Shangjie H5 is equipped with a 4.5mm thick super-strong threshold protection aluminum alloy. This design seems subtle, but it can resist the huge pressure from the side when the side impact occurs. The honeycomb structure of aluminum alloy cavity can absorb energy through collapse, and at the same time, high-strength materials form rigid support to prevent the door from invading the cockpit and squeezing the passengers.

　　Safety is not graded, and family travel is guarded by high standards.

　　At present, most models regard safety configuration as the "distinguishing point between high and low allocation", it is even more rare for Shangjie H5 to put forward the concept of "non-graded safety quality". Both the entry version and the top version are equipped with the passive security core configuration as standard, which means that every user can enjoy the same standard of protection. This idea of "safety without distinction" just hits the core appeal of family users, because safety is the foundation of everything for family cars that carry family affection.

　　The empowerment of Huawei and SAIC has built a double moat of "high intelligence gene+high quality gene" for Shangjie, which is the source of Shangjie H5′ s safety strength beyond its peers. Shangjie H5 is equipped with Huawei ADS 4 assisted driving system, which brings a safer and more reliable assisted driving experience with high-sensing hardware such as 192-line laser radar. The iconic intelligent driving small blue light safety warning light further demonstrates Huawei’s sense of assisted driving technology. As a model of collaborative innovation between vehicle manufacturing and intelligent technology, SAIC has invested heavily in the precision manufacturing control of super factories, and every Shangjie model has all-round quality assurance from research and development to mass production. For users, the non-grading and high-standard safety quality of Shangjie H5 gives a more three-dimensional interpretation of "value-for-money" security.

　　In the mainstream market, the emergence of Shangjie H5 not only redefines the safety benchmark, but also sends a clear signal to the industry: when safety changes from "plus item" to "baseline", the real value competition has just begun. For home users who pursue high-quality travel, this new car, which was pre-sold on August 25th and officially launched in September, may be the long-awaited answer.

　　[PConline application] When many friends buy computers, they will pay attention to the power consumption of CPU. For example, if you buy a desktop, you should allocate power according to power consumption, while the power consumption of a notebook CPU is related to performance and heat generation. How to look at power consumption? Many people will refer to the official TDP data, for example, the TDP of the i7-9900K desktop is 95W, and that of the i7-10710U notebook is 15W. However, this data can’t actually reflect all the problems, and it never represents the real power consumption of CPU.

　　Nowadays, CPU has the function of automatic frequency adjustment, which means that its power consumption fluctuates within a certain range. For example, in the case of Turbo Boost, the power of hardware is much higher than TDP.

Intel CPU has four power gears, and TDP often only represents PL1.

　　Intel’s CPU is a typical example. Intel has defined four extreme power gears for SoC, which are PL1, PL2, PL3 and PL4 as shown in the figure. Among them, PL1 is the average power, and its power is closest to the TDP mark, and the CPU is allowed to keep it at this power level all the time. However, PL2 is higher than PL1, and the CPU can keep at the power of PL2 for 100 seconds, and the turbo frequency is generally in PL2 state. PL3 is a higher level, and the CPU can stay in this power level for 10 milliseconds. PL4 is the power ceiling, which is not allowed to be crossed.

　　It can be seen that TDP can only represent the power gear of PL1 level, and the power of CPU in actual use is much higher than this. If you calculate the power consumption according to TDP, the performance of heat dissipation and power supply under high load may deviate far from your expectations. Why does the computer suddenly restart with a black screen when rendering? Why is the notebook hotter and noisier than expected? Often, the actual power consumption of CPU is higher than your estimate, so it is meaningful to know the real power consumption of CPU. So the question is coming, what should we do?

　　Ordinary users don’t have a professional power consumption meter, but through some software, you can also get a general understanding of the real power consumption level of CPU. For example, this HWINFO is such a software.

　　HWINFO：Click here to enter official website.

　　In fact, HWINFO is quite famous in the player circle. It is a professional hardware monitoring software from abroad. It is free, has a green version and is very clean. Unfortunately, the software doesn’t support Chinese at present, but if it is used to monitor CPU power consumption, there is not much obstacle.

After HWINFO is opened, the hardware information that can be monitored is very rich.

　　When you turn on HWINFO, the software will automatically pop up the information and monitoring interface about CPU by default, and you can also view a variety of hardware information in the main interface, but these are not the focus of this article, and interested friends can experience the research slowly.

　　Click the "Sensors" button in the main interface to view various sensor information of this computer, including the power consumption of CPU. Find the column "CPU Package Power", which is the power consumption level of CPU.

Click the "Sensors" button.

The readings of various hardware sensors of the computer can be seen one by one.

　　In this column, you can see the current real-time power consumption of CPU, as well as the maximum and minimum values that have been reached. And if you use Intel CPU, you can also see the settings of PL1 and PL2.

You can see the CPU Package Power and the setting of PL1 and PL2 gears.

　　In this way, it is very simple to test the maximum power consumption that the CPU can achieve. You can start some high-load tasks and observe the maximum power consumption of CPU, which generally will not exceed the power consumption limit of PL2. And we know that CPU has a temperature wall in addition to the power consumption wall, so the heat dissipation can’t pass, and the power consumption of CPU can’t even reach the level of PL1. Therefore, it can be seen at a glance how much energy CPU can actually release in combination with copying software.

　　Generally speaking, HWINFO is really a very powerful software. But it also has a small regret, that is, the support for some CPU may not be very good — — For example, some APUs of AMD mobile platform can’t accurately display the power consumption value. After all, it is not an official software, and it can’t guarantee that all hardware readings are accurate. In addition, there is more than one software that can see CPU power consumption, but HWINFO has relatively comprehensive support for all kinds of sensors. If you also want to have a deeper understanding of hardware, you might as well try it.

　　The meandering Yellow River, with its indomitable majestic momentum, has shaped the Chinese nation’s national character of self-improvement and is an important foundation for the Chinese nation’s firm cultural self-confidence.

　　General Secretary of the Supreme Leader pointed out that it is necessary to promote the systematic protection of the cultural heritage of the Yellow River and protect the precious heritage left by our ancestors. It is necessary to deeply explore the value of the times contained in the Yellow River culture, tell the story of the Yellow River well, continue the historical context, strengthen cultural self-confidence, and gather spiritual strength for the Chinese dream of realizing the great rejuvenation of the Chinese nation.

　　Following this, the sons and daughters of the Yellow River compose the "Yellow River Chorus" in the new era.

　　River Civilization: how the Yellow River’s waters move out of heaven

　　Through the dance language, it tells the changes of Hehuang and shows the mother river that nurtures the Chinese culture of "multiple symbiosis, integration and co-construction". On September 5th, the performance season of the original dance poem Hehuang ended successfully in Qinghai Grand Theatre.

　　"There are ten performances and the venue is full." Shi Honggang, the producer of Hehuang, said. In the middle and late October, Hehuang will try to tour in nine provinces along the Yellow River.

　　This is the sunset at the first bay of the Yellow River Jiuqu, shot in Tangke Town, ruoergai county, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province (photo taken by drone on August 21st). Xinhua News Agency reporter Xing Guangli photo

　　For thousands of years, it has been rushing. Yellow River culture is an important part of Chinese civilization. In China’s 5,000-year history of civilization, the Yellow River Basin has been the national political, economic and cultural center for more than 3,000 years, which has nurtured Hehuang culture, Heluo culture, Guanzhong culture and Qilu culture, distributed in ancient capitals such as Zhengzhou, Xi ‘an, Luoyang and Kaifeng, and produced the "Four Great Inventions" and classic works such as The Book of Songs, Laozi and Historical Records.

　　In 2023, there were several important "100 years" in the cultural history of the Yellow River:

　　At the international academic conference on the centenary of the discovery of Shuidonggou site in August, Gao Xing, a famous archaeologist, said that this was the beginning of Paleolithic archaeology in China, which corrected the assertion that there was no Paleolithic culture in China.

　　The International Forum on the centenary of the discovery of Hetao Man held in Wushenqi, Erdos City, Inner Mongolia in August pointed out that this place is an ancient post station in the history of human development and an important root vein of human civilization.

　　This year marks the 100th anniversary of the discovery of the Lotus Crane Square Pot, the "swan song of the Bronze Age". On August 25th, the centennial unveiling ceremony of bronze relics unearthed from Zhenggong Tomb in Lijialou was held in Xinzheng, Henan. "The Lotus Crane Square Pot shows the long history and profoundness of Chinese civilization, which is of great significance for strengthening cultural self-confidence and inheriting Chinese context." Ren Wei, director of the Henan Provincial Cultural Relics Bureau, said.

　　Li Qun, director of National Cultural Heritage Administration, said that major projects such as the Chinese civilization tracing project show that Chinese civilization has undergone changes in time, space, dynasty, social nature, etc., but the form of civilization has not broken, and the civilization has a long history. Agriculture, jade, capital construction and other elements of civilization all show a clear inheritance relationship.

　　Tourists visit the ruins of Yin Ruins in Anyang City, Henan Province (photo taken on June 26th). Xinhua News Agency reporter Lu Peng photo

　　In early autumn, on the south bank of Huan River, Yin Ruins greeted tourists from all directions. More than 100 years ago, Oracle Bone Inscriptions was found here, and China believed in prehistory for thousands of years.

　　Oracle bones contain context. Oracle Bone Inscriptions laid the foundation for the method, square shape and development framework of Chinese characters, which has evolved for more than 3,000 years without changing its shape, and has become the spiritual bond of Chinese sons and daughters.

　　Song Zhenhao, a member of the Chinese Academy of Social Sciences, said that Oracle Bone Inscriptions’s "supplementing history with classics" is the common cultural memory of the Chinese nation.

　　"In ‘ Yin qi Yuan Wen ’ Oracle Bone Inscriptions Big Data Platform, ‘ Great Oracle Bone Inscriptions ’ In addition to the interactive applet, we are studying the automatic conjugation and auxiliary interpretation of Oracle bones through artificial intelligence. " Liu Yongge, director of the Key Laboratory of Information Processing in Oracle Bone Inscriptions, anyang normal University, said.

　　Ren Fengyun will still be full of vitality, and the Yellow River is ancient and evergreen.

　　On September 8th, the "Harmony of Rivers: 2023 Intangible Cultural Heritage Exhibition Week along the Yellow River Basin and the Grand Canal" was launched in Weifang, Shandong. 183 non-legacy projects and 280 non-genetic inheritors participated in the exhibition along the Yellow River and Kowloon Provinces.

　　"Taishan does not let the soil, so it can become a big one; Rivers and seas do not choose small streams, so they can be deep. "

　　Enthusiastic Pot Dance, powerful Lanzhou Taiping Drum, uninhibited and carefree Ningxia Hui mountain flowers, quaint Gesa (Si ‘er) and vigorous Suimi suona … … With the same Yellow River, the pulse of the big river can be felt everywhere.

　　River Spirit: The Yellow River touches the mountains in Wan Li.

　　Defend the Yellow River, North China and China! On September 6th, the elderly chorus lovers from Guangzhou sang The Yellow River Cantata by Hukou Waterfall. Accompanied by the sound of the waves, the songs are stirring, eulogizing the unyielding heroism of the Chinese nation.

　　Tourists visit Hukou Waterfall in the Yellow River (photo of drone, taken on September 7). Xinhua News Agency (photo by Lv Guiming)

　　The Yellow River culture is transformed and regenerated in the revolutionary tradition.

　　"Two Bombs and One Satellite" Spirit, Long March Spirit, Yan ‘an Spirit, Luliang Spirit, Taihang Spirit, Hongqi Canal Spirit, Jiao Yulu Spirit, Yimeng Spirit … … A big river bears witness to the majestic power of single spark can start a prairie fire, the Communist Party of China (CPC).

　　"send Kunlun five-color flow, a yellow turbidity through Zhongzhou." It is our common belief that the country is inseparable, the country is inseparable, the nation is inseparable, and civilization is inseparable.

　　The Yellow River has nine bends and eighteen bends, and the last bend before entering the sea is laid in Lankao, Henan.

　　Villagers and music lovers prepare to perform in Xuchang Village Square, Guyang Town, lankao county City, Henan Province (photo of drone, taken on September 23rd). Xinhua News Agency reporter Hao Yuanshe

　　When you walk into Xuchang Village, Guyang Town, lankao county, you will see a striking village sign: a giant pipa made of bricks and tiles. Once a national poverty-stricken village, it has become a well-known musical instrument village.

　　Paulownia lankao has loose wood and is not easy to deform, so it is a good material for making national musical instruments. "Since the 1980s, villagers have taken local materials and started to make musical instruments and open music workshops." Xu Yongshun, a village cadre, said that at present, the annual output of guzheng, pipa, guqin and other musical instruments in the village exceeds 100,000.

　　Villagers are making guqin in a family workshop of ethnic musical instruments in Xuchang Village, Guyang Town, lankao county (photo taken on February 16). Xinhua News Agency reporter Ang Lee photo

　　In 2022, Lankao was rated as "the hometown of China’s national musical instruments", and the output value of the national musical instrument industry in the county reached 3 billion yuan, and tens of thousands of people ate "musical instruments".

　　Paulownia is silent, and the rhyme is around the beam. The "Jiao Tong" planted by Jiao Yulu himself has been graceful. This is Lankao’s "Happy Music", which is a Yellow River cultural sonata to help the world.

　　At the entrance of Jiao Yulu Cadre College in lankao county, Henan Province, people visited under the "Jiao Tong" (photo taken on August 15th, 2022). Xinhua News Agency reporter Hao Yuanshe

　　The Yellow River Basin is rich in cultural resources. According to statistics, there are more than 300,000 immovable cultural relics in 9 provinces and regions of the Yellow River Basin, about 900 national intangible cultural heritage representative projects, more than 2,000 national key cultural relics protection units and more than 7,300 provincial cultural relics protection units.

　　For a long time, these cultural heritages have been relatively scattered and independent, and the system and mechanism of cross-regional and multi-sectoral participation are not perfect. It is difficult to unify the interpretation, systematic protection and comprehensive utilization of the Yellow River culture, and it is urgent to need a "grand blueprint".

　　We only have one Yellow River, and the situation of "fighting alone" in the cultural protection of the Yellow River in various places is undergoing fundamental changes.

　　The "14th Five-Year Plan" outlines the construction of national cultural parks such as the Great Wall, the Grand Canal, the Long March and the Yellow River.

　　The Outline of Ecological Protection and High-quality Development Planning of the Yellow River Basin proposes to systematically protect the cultural heritage of the Yellow River, deeply inherit the cultural genes of the Yellow River, tell the story of the Yellow River in the new era, build a cultural tourism belt of the Yellow River with international influence, and plan to build a national cultural park of the Yellow River.

　　Recently, the Protection Plan for the Construction of the Yellow River National Cultural Park was officially issued. This is a major project to further protect, inherit and carry forward China’s excellent traditional culture after the Great Wall, the Grand Canal and the Long March National Cultural Park, and it is a major measure to promote the ecological protection and high-quality development of the Yellow River Basin.

　　On April 1st, the Yellow River Protection Law was officially implemented. For the first time, China incorporated the promotion and inheritance of water culture into basin legislation, and incorporated cultural attributes into the connotation of the basin, highlighting the root of Chinese traditional culture in which man and nature coexist harmoniously.

　　"A month of closing the river can lead to Wan Li’s feelings." The culturally confident "Yellow River Chorus" is singing loudly.

　　Big River Mind: and oceans drain the golden river

　　On September 6, more than a thousand representatives from more than 50 countries and regions gathered in Dunhuang. With the theme of "Connecting the World: Cultural Exchange and Mutual Learning of Civilizations", the 6th Silk Road (Dunhuang) International Cultural Expo opened in Dunhuang.

　　"Chinese civilization has been endless for thousands of years, and one of the important reasons is to constantly communicate with foreign cultures, absorb the advantages and use them for us." Zhao Shengliang, secretary of the Party Committee of Dunhuang Research Institute, said.

　　The audience visited the Dunhuang Cultural Theme Exhibition at the 6th Silk Road (Dunhuang) International Cultural Expo (photo taken on September 7th). Xinhua News Agency reporter Ma Xiping photo

　　From "Everyone in Luoyang learns Hu Le" to "Qiang people in Wan Li do their best to sing Chinese songs"; From the frontier ethnic groups’ habit of "top down" and "elegant songs and Confucian clothes" to the prevalence of "top down and trousers" and Hu Yi Hu Mao &hellip in the Central Plains; … Chinese civilization is eclectic and timeless.

　　From "ji zi went to the DPRK" and "Xu Fudong crossed" to Hakka and Heluolang; From Zhang Qian and Gan Ying to the Western Regions, to Kumarajiva and other eminent monks to China. Hu Feng Han Yun, all rivers run into the sea. The Yellow River culture is constantly absorbing nutrition, open and inclusive, which provides a historical model for the exchange of civilizations and mutual learning.

　　On August 15th, the Song and Dance Theater of Gansu Performing Arts Group, Silk Road and Rain, surprised Qingdao, which brought the city tour to a successful conclusion. In a month, this classic dance drama has left a graceful figure in coastal cities such as Shenzhen, Hainan, Fuzhou, Nanjing, Hangzhou, Shanghai, Jinan and Qingdao.

　　The actor performed "Rain on Silk Road" at the Yellow River Theatre in Lanzhou, Gansu (photo taken on August 23rd). Xinhua News Agency reporter Ma Xiping photo

　　Over the past 40 years since its premiere, Silk Road Flower Rain has performed more than 3,800 performances in more than 40 countries and regions, with an audience of more than 5 million people, creating a Guinness World Record for dance drama.

　　Music and dance are the common language of human beings. The United Nations issued stamps reflecting the art of the disabled, and the dance "Thousand Hands Guanyin" by the China Disabled Art Troupe was selected. From Rain on Silk Road to Avalokitesvara with Thousand Hands, the inspiration comes from Dunhuang, Yungang and Longmen. Grottoes art originated from Tianzhu, which has been carried forward in China, has gone over the Taihang Mountains, the Central Plains and the Yangtze River.

　　"Behind the grottoes is a culture with a distinctive open and inclusive temperament." Song Zhiqiang, secretary general of Datong Ancient City Protection and Restoration Research Association, said.

　　At Longmen Grottoes, seeing the giant Buddha of Lushena staring with a smile, Shang Mugan, the Chargé d ‘affaires of the Malaysian Embassy in China, could not help but sigh: "This is the Mona Lisa in the East!"

　　Tourists visit Longmen Grottoes in Luoyang (photo taken on September 10th). Xinhua News Agency reporter WU GANG photo

　　This is a history book engraved on a stone, with a beautiful expectation of "One World".

　　On September 26th, the 9th Nishan World Civilization Forum will be held in Nishan, Qufu, with the theme of "the common value of all mankind and the community of human destiny — — Strengthen civilized exchanges and mutual learning to jointly meet global challenges. " In June, Nishan Dialogue on Digital Civilization in world internet conference took artificial intelligence as the theme, and discussed the China solution to solve the challenges faced by mankind.

　　This is the location of Nishan Dialogue on Digital Civilization in world internet conference (photo taken on June 26th). Xinhua News Agency reporter Guo Xulei photo

　　Kindness and kindness to neighbors, harmony and all nations. From Yao Shunyu’s abdication system, to the "harmony" of Oracle bones and inscriptions in Xia, Shang and Zhou Dynasties, and then to the concept of "harmony without difference" and "turning an arm into a jade" in the Spring and Autumn Period and the Warring States Period, the Yellow River culture has shaped China and influenced the world with its outstanding peace.

　　This summer, the 2023 "Yellow River Theme Tourism Overseas Promotion Season" was held in cooperation with foreign institutions along the nine provinces and regions of the Yellow River. Through social media platforms such as WeChat, Facebook and photo wall, the number of online views exceeded 150 million, including 120 million overseas views.

　　Harmony without difference, beauty and beauty together … … The Yellow River culture is constantly moving towards the world.

　　Text reporters: Wang Libin, Jiang Weichao, Yuan Yueming, Zhang Xinyi.

　　Poster design: Zhao Danyang

　　Editor: Hao Jing, Ma Ning, Wang Haocheng, Wu Jinfu

　　Coordinator: Huang Xiaoxi and Gao Xinxin

Text | Zhang Xingruo

Few people know that jiaozi, the director of Ne Zha, used to be called Jiao Keli. He once filmed an animated short film "Hit, Hit a Big Watermelon", which was popular all over the network and won more than 30 awards.

After that, although jiaozi has been doing animation, most of the time he is receiving advertisements, outsourcing and saving money for originality. The success of the phenomenal domestic animation "Nezha" is hard-won, which is inseparable from the precipitation of experience and years, and is the result of years of accumulation.

Coincidentally, the director of the Great Protector, Bu Sifan, also directed the animated short film Blackbird, successfully embedded in the animation industry, and slowly grew up to make an explosive masterpiece. This makes people wonder: Is it possible that animated short films are experimental fields for cultivating outstanding young directors?

This speculation is not unreasonable. Relatively speaking, short films are small in size, short in creation cycle and low in cost, which is more suitable for new directors to "practice their hands", try and explore different styles, and collect user feedback in time to guide subsequent creation.

But who will do the animated short film? How? Where to do it? This is a problem that practitioners need to think deeply. A new generation of young directors is born at the right time, and all platforms have pushed support programs, and now a talent experimental field is being rolled out for them.

Recently, animation short films such as Boundaries, Hysteria, Ultimate Experience, and The Way Back, attracted the close attention of animation lovers. These works are hatched by the "Capsule Project", an animation support project of bilibili. They are themed around seven extreme emotions, and have all kinds of styles, such as science fiction, national trends and surrealism. Many netizens regard them as the "China version of Love Crashes".

The core of a sound animation industry chain is still the talent pool of young directors. Compared with the legendary and difficult reproduction of explosive works, it is undoubtedly more exciting for outstanding creators to find a vibrant industrial ecology embedded with opportunities.

Today, although domestic animation has gradually occupied the dominant position in the domestic market, many industrial problems still exist. The first point is that the talent pool is thin and the original confidence is slightly insufficient, which directly restricts the content innovation of domestic animation.

After so many years of shouting about the rise of the country, we do have a solid work and market, but the phenomenon of homogenization of themes is also quite obvious. After The Return of the Great Sage and Nezha became popular, a large number of works told China myths and historical stories. The popularity of animated films such as Legend of Deification New Gods: Nezha Reborn’s Yang Jian was obviously not as good as before, and their word-of-mouth was also polarized.

This is almost a necessity. Because the original content itself is uncertain and the initial investment is large, many novel ideas die without financial support and market attention, which is the invisible hand of the market at work and the choice for investors to avoid risks.

In this way, young animation directors, who lack the opportunity of trial and error, can only create works that conform to the mainstream aesthetics and put their own unconstrained brain holes on the shelf. The current situation is that young directors need creative freedom, and animation lovers are calling for "wanting to see something new".

Bilibili’s "Capsule Plan" is the echo of the market. The 14 short film animations all have the characteristics of strong creativity, strong resonance and strong empathy, and each work has popular topics for discussion, such as domestic violence, alcoholism, affection and so on, which is thought-provoking.

Most importantly, these short films reflect the director’s distinctive style and unique thinking. Among them, Hysteria and Ultimate Experience, two works, with their unique painting style and perspective, deeply discuss the topic of social pain points, realizing the organic unity of aesthetic value and emotional value.

Hysteria tells the story of a drunken man coming home and fighting with a mouse from the perspective of an alcoholic man, and reflects the theme of domestic violence with metaphor and irony. The film combines the concern for social issues, the depiction of complex human nature and the penetration of universal values, which is worth pondering by the audience.

Cai Yuanqing, director of Hysteria, told Reading Entertainment Jun that when he was studying in the Academy of Fine Arts, he chatted with others and found that his common domestic violence was incredible in the eyes of many friends. Cai yuanqing created hysteria, an animated short film with great humanistic concern, based on his own knowledge and experience.

Similarly, Zhu Qing, the director of Ultimate Experience, often extracts creative materials from the details of life. Last year, his mind came up with a complicated world outlook and the setting of high-tech Taoist priests. In addition, he loved watching live games and thought that different elements could collide into a complete story.

The capsule plan made this "almost impossible" idea successfully land. In the short animation "Ultimate Experience", the audience saw that the protagonist Xiao Kai sold the sensory experience through live broadcast, and was "taken away" because he could not resist his desire, and finally had a bizarre experience with the Cyber Taoist in the process of "exorcism".

Zhu Qing stressed with Reading Entertainment Jun, "I prefer to talk about what I have seen, experienced or are very interested in." For example, the story of Ultimate Experience takes place in a place surrounded by mountains and foggy, and this is "the common weather in Chongqing".

In addition, the national tide of science fiction in Boundaries, the warm affection in Going Home, and the short parents in Guang Chen is just right … all kinds of novel brains and vigorous creative attitude also reflect the thoughts of a new generation of young directors.

Screenshot of "Guang Chen is just right"

In a word, the capsule project is a pioneering experiment of domestic animation, and it is also an important exploration to protect creativity. These contents can not only provide nutrients for the future creation of young animation directors, but also escort the diverse contents of domestic animation.

In recent years, it is clear that there are many support programs for young animation directors, and there are a lot of funds and flows to enter the market. It is clear that young directors themselves have a strong desire to grow, but why is the overall performance mediocre and it is difficult for their works to reach the core audience?

In fact, careful observation will reveal that most of the support programs for young animation directors are relatively simple, focusing only on a certain link of creation, without supporting services. More importantly, any support plan needs to find suitable soil before it can brew the greatest commercial value.

In contrast, the "Capsule Project" itself is highly advanced and diverse, and it has many inherent advantages to take root and sprout in bilibili. We should know that this plan is based on the creation of short films, and it not only incubates and supports talents in the animation field, but also looks to areas such as movies, games, advertisements and so on that may breed animation elites.

In fact, more than one young animation director mentioned that after graduation, they had few opportunities for trial and error, and their innovation and creativity could not be guaranteed, and their enthusiasm slowly faded away. Cai Yuanqing, director of Hysteria, also revealed that he is now facing a similar situation.

Reality makes it so. The birth of the explosion is very accidental. If it is completely in accordance with the market way and the most cost-effective way, the new young director is obviously not the best choice for investors. In this case, short films with light content and natural fit for short video era are undoubtedly a good springboard for them to realize their dreams.

In the view of Zhu Qing, director of Ultimate Experience, making short films is the only way for young directors. After filming a complete work, you can at least understand the production process. Moreover, short films can alleviate the financial pressure of creators, and they can do interesting and interesting things more easily. "The attraction of the capsule project is to give creators freedom to a great extent."

Of course, the creative expression of young directors is important, but good works must be seen, accepted and even condensed into a certain consensus, so as to release the greatest content value and become a real link between animation practitioners and audiences. To do this, it will test the user composition and consumption ecology of the platform.

In a youth community like bilibili, users’ aesthetic diversity and high acceptance are more conducive to the dissemination and infiltration of experimental and pioneering works. The younger generation is happy and good at speaking out for the content of interest, bringing full exposure and exploring new communication points.

Comment area of short film animation "Hysteria"

When the domestic animation "Yuan Long" was launched, the original work was far less than the male-frequency headline. However, the elements of soldier king, son-in-law, and crossing have been played by bilibili users, which has given considerable enthusiasm to the production of the work and pushed it out of the circle to the whole network.

After the "Capsule Project" series of short films were broadcast, the comment area was also very lively, full of works evaluation, plot disassembly, theme discussion and so on. Among them, the open ending of Ultimate Experience aroused the audience’s interest in divergent interpretation, and then collided with more brain holes outside the work, invisibly radiating the work to more audiences.

Short film animation "Ultimate Experience" comment area

Talking about the fantasy drifting of Ultimate Experience, director Zhu Qing analogized that in bilibili, creation is like building a garden. This garden is not simply self-expression, but built on the mountain and born by the water, making all tourists feel interesting and want to stop and watch as much as possible, and the users are tourists.

For a long time, we all think that animation is the children’s content of most people and the circle content of a few people, but now we can really feel that domestic animation has become an important entertainment category that is juxtaposed with drama comprehensive films on all platforms and is becoming the mainstream entertainment form of the whole people.

The all-round rise of domestic animation is inseparable from the changes in the thinking of the whole society, and it is also inseparable from the efforts of the industry itself, constantly seeking content upgrades and establishing a sophisticated and mature full-chain operation ecology. Therefore, discussing the success of an animated short film and a support plan should not only stay in front of us, but also put it into the whole platform ecology to think about its brewing value.

Screenshot of the animated short film Tomato Restaurant

Let’s say that the Capsule Project is actually only a key step for bilibili to support domestic animation, and its ultimate goal is to form a super ecological chain with animation as the core, and all ideas and works can be fully developed and nourished as long as they are involved in the industrial layout ecology of the platform.

This is a true interpretation of long-termism. At last year’s bilibili Guochuang conference, the platform officially launched the "Light Seeking Plan". On the basis of the original "Small Universe Plan", it added a "Capsule Plan" for mature animation production teams and a "Original Stone Plan" for the widest range of animation enthusiasts, aiming at excavating and supporting more domestic animation creators.

Therefore, bilibili’s animation support plan is to build an all-round training system, deeply participate in many links of production and creation, and systematically give help and guidance to animation creators and fans with different attributes.

The douban score of "Capsule Project" is as high as 8.8, and the broadcast volume and discussion degree are still growing, and the outstanding achievements are obvious to all. The performance of "Small Universe Plan" and "Original Stone Plan" is also remarkable. After the launch of "Small Universe Plan", the number of submitted works has exceeded 10 million. At the same time, many outstanding works have successfully signed contracts with bilibili, and the development of animated dramas and films has been completed or is being promoted.

Some works that have been completed or are being promoted by the "Small Universe Plan"

Of course, the smooth progress of these plans cannot be separated from the nourishment of the whole national innovation zone. In 2017, in response to the growing voice of users, bilibili officially established the National Innovation Zone. In November of the same year, the platform made public the "national innovation support plan" for the first time, indicating that it would support domestic animation at all levels from investment, operation and commercial development.

Over the past six years, bilibili has long been one of the largest animation platforms in China, and it has also become a weather vane on the road of domestic animation development. At the press conference of Guochuang in bilibili last year, the official revealed that in the past four years, the cumulative number of people watching bilibili Guochuang’s animation works exceeded 340 million, with a cumulative viewing time of 1.92 billion hours, with an average annual growth rate of 40%.

In the general list of the heat index of Guduo animation, six of the top ten works are from bilibili, and masterpieces such as Life of Immortals, Linglong and Yuan Long are among them. Reading Entertainment Jun thinks that the most imaginative place in bilibili lies in the active PUGV ecology, which means that any type of high-quality animation can find the core audience here, and with the blessing of active users, it can break and expand the circle.

Take "Life of Immortals" as an example, this animation, which was adapted from the top website at the starting point, continued to increase in traffic after it was launched in bilibili, attracting new fans. In this process, "The Return Period" is an animated episode of "Biography of Immortal Cultivation X Qian Runyu" and "Biography of Immortal Cultivation" shows their magical powers. Which Taoist friends Pick? " And other materials bring a lot of attention to the feature film.

Of course, operation and communication are only the speakers of word of mouth, but they can’t create word of mouth, so content is still the most critical. We need our own "Love Crash", and the key node of industrial development needs a timely support and push from the platform. On October 29th, bilibili’s new national innovation conference will come, and the outside world is looking forward to meeting more outstanding works.

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