Xinhua News Agency, Kunming, September 24th (Reporter Ji Zhepeng) The reporter learned from the Disaster Reduction Committee of weichu, Yunnan Province and the State Civil Affairs Bureau on the 24th that since September, six counties in northern Chuxiong Prefecture, Yuanmou, Yongren, Dayao, Wuding, Lufeng and Mouding, have experienced torrential rains once in 30 years, and heavy rainfall has caused mountain torrents and mudslides. As of 23: 30 on the 23rd, the disaster has caused more than 84,000 households and more than 290,000 people in 10 counties and cities in Quanzhou to be affected, with 5 people killed, 2 missing and 7 injured. At present, various disaster relief work has been carried out in an orderly manner.

　　Since September, the average rainfall in Chuxiong Prefecture has reached 224 mm, 135 mm more than the same period in previous years, setting a new record for the largest rainfall in the same period in history. Among them, the rainfall process from 16th to 20th is the strongest precipitation weather process in Quanzhou since the flood season this year, which is rare in the same period of history.

　　Heavy rainfall caused catastrophic mountain torrents and mudslides in Yuanmou County, forming two dammed lakes, which caused the interruption between Hongjiang and Cucumber Park in chengdu-kunming railway. A slope collapse occurred in the uplink of Kunming-Chu Expressway, which caused traffic disruption in the direction from Chuxiong to Kunming. The state’s agricultural crops were affected by 9026.8 hectares, 415 households with 1052 houses collapsed, 3 schools with 64 rooms with 1735 square meters collapsed, and a large number of roads, water conservancy facilities, communication and power facilities were damaged, resulting in serious economic losses.

　　After the disaster occurred, the Disaster Reduction Committee of Chuxiong Prefecture launched the Class III emergency response of natural disaster relief in Chuxiong Prefecture on September 18th, and the state finance allocated 4.6 million yuan for emergency relief. The water affairs, transportation, land, civil affairs, fire protection and other departments organized their efforts to rescue the dam pond and reservoir, and repaired the Tongcun highway that dredged the landslide. At present, the state has invested more than 16,000 rescue and relief forces and dispatched more than 1,600 mechanical vehicles to ensure the smooth lifeline of disaster areas and the smooth development of disaster relief work.

　　At the same time, public security, fire control and other departments sent working groups to further increase the search and rescue efforts for missing persons. At present, a missing person who was washed away by mudslides in Zhenhao Village, Cucumber Garden, Yuanmou County was searched at 7 am on the 23rd to confirm his death. Two missing persons in Wuding County are still in full search.

　　After a day-and-night struggle by kunming railway administration, China Railway and other units, at 11: 31 on the 23rd, the entire line of chengdu-kunming railway, which had been suspended for six days due to the mudslide disaster, was rushed through, and the passenger trains on Chengdu-Kunming Line will fully resume normal operation on the 24th. At present, the diversion channels of Hailuo and Zhubu dammed lakes formed by the "9.17" catastrophic mudslide in Yuanmou County have been fully opened and the water level has begun to drop.

　　According to statistics, at present, 2,539 households with 8,220 people have been resettled in Chuxiong Prefecture, and the injured people have been properly treated.

The Emergency Management Department held a regular press conference in February. Introduced at the meeting,January,Natural disasters in China are mainly earthquakes, low-temperature freezing and snow disasters.,Drought, wind and hail, forest and grassland fires also occur to varying degrees.

A total of 422,000 people were affected by various natural disasters in China, one person died and the direct economic loss was 3.74 billion yuan. Compared with the average of the same period in recent five years, it decreased by 83%, 91% and 7% respectively.

In January, the national natural disasters mainly showed the following characteristics: First, the low temperature, rain, snow and freezing affected the central and eastern regions twice, but the disaster losses were relatively light. Second, the seismic activity is relatively strong. There were five earthquakes of magnitude 5 or above in mainland China, including one of magnitude 6.0 to 6.9 and four of magnitude 5.0 to 5.9. Third, some parts of South China suffered from drought in winter and spring, and local droughts occurred in Guangdong, Fujian, Yunnan and Guangxi. The situation of forest and grassland fires in China is stable. Fourth, sporadic wind and hail disasters occurred in Guizhou and Yunnan, causing some cash crops to be affected.

Due to the change of the names of some roads in Lu ‘an City, the names of the locations where the electronic monitoring system for relevant roads is set have also been changed synchronously (the original functions remain unchanged), and the relevant changes are hereby announced as follows:

I. Electronic Police System

Main functions: shooting road traffic violations, such as violating traffic lights, not driving according to the prescribed lanes, retrograde, rolling yellow lines, violating the prohibition of marking instructions, and not using seat belts according to regulations.

1. Electronic police at the intersection of Wanxi Avenue and Jingwu Road

Changed to: Electronic Police at the Intersection of Wanxi Avenue and Wenwei Road

2. Electronic police at the intersection of Gaocheng Road and Dongyi Road

Changed to: Electronic Police at the Intersection of Gaocheng Road and Zhongdesi Road

3. Electronic police at the intersection of Wanxi Avenue and Dongcheng Road

Changed to: Electronic Police at the Intersection of Wanxi Avenue and Zhengyang Road

4. Electronic Police at the intersection of Jiude Road and Huoqiu Road

Changed to: electronic police at the intersection of Jiude Road and Liaocheng Road.

5. Electronic police at the intersection of Qingfeng Road and Jingwu Road

Changed to: Electronic Police at the Intersection of Qingfeng Road and Wenwei Road

6. Electronic police at the intersection of Gaocheng Road and Dongsan Road

Changed to: Electronic Police at the intersection of Gaocheng Road and Hao Tao Avenue.

7. Electronic Police at the intersection of Pi River Road and Yunlu Street

Changed to: Electronic Police at the Intersection of Pi River Road and Yun Road Street.

8. Electronic Police at the intersection of Jiefang Road and Yunlu Street

Changed to: Electronic Police at the intersection of Jiefang Road and Yunlu Street.

9. Electronic police at the intersection of Jinzhai Road and Xinyang Avenue

Changed to: Electronic Police at the Intersection of Chaohu Road and Xinyang Avenue

10. Electronic Police at the intersection of Jinzhai Road and Sandong Road

Changed to: Electronic Police at the Intersection of Chaohu Road and Sandong Road.

11. Electronic Police at the Intersection of G312 National Road and Yiyuan Avenue

Changed to: Electronic Police at the Intersection of Yiyuan Avenue and Changjiang East Road

12. Electronic Police at the Intersection of Provincial Highway S258 and Shengli Road (Zhangdian)

Changed to: Electronic Police at the intersection of S240 Provincial Highway and Shengli Road, Zhangdian Town, jin an district.

13. Electronic police at K35+500 intersection of S351 provincial highway (Jiushipu gas station)

Changed to: Electronic Police at the intersection of G237 National Road and Industrial Park Road, Shuanghe Town, jin an district.

14, S351 provincial highway K34+580 intersection (shop ninety) electronic police.

Changed to: Electronic Police at the Intersection of G237 National Road and X002 County Road.

15, S351 provincial highway K31+40 intersection (Shiqiao Mazha Temple) electronic police.

Changed to: Electronic Police at the Intersection of G237 National Road and Y009 Township Road in jin an district.

16, S351 provincial highway K28+890 intersection (shop seventy) electronic police.

Changed to: Electronic Police at the Intersection of G237 National Road and X007 County Road S236 Provincial Road.

17, S351 provincial highway K28+400 intersection (seventy shop Arsenal) electronic police.

Changed to: Electronic Police at the Intersection of G237 National Road and Factory Road (No.70 Shop)

18, S351 provincial highway K27+400 intersection (seventy shop village) electronic police.

Changed to: Electronic Police at the Intersection of G237 National Road and Fengle Avenue.

19, S351 provincial highway K21+850 intersection (sixty shop) electronic police.

Changed to: Electronic Police at the Intersection of G237 National Road and X001 County Road.

20, S351 provincial highway K16+970 intersection (50 shop) electronic police.

Changed to: Electronic Police at the intersection of G237 National Road and Wushipu Industrial Park Road, Sungang Town, jin an district.

21, S351 provincial highway K13+800 intersection (40 shop) electronic police.

Changed to: Electronic Police at the intersection of G237 National Road and Nanshipu Street Exit in Xianshengdian Township.

22. Electronic Police at the intersection of Liushu Road and Yuanhe Avenue

Changed to: Electronic Police at the Intersection of Meishan South Road and Tianyuan Avenue

23. Electronic Police at the intersection of Liushu Road and Nanshan Avenue

Changed to: Electronic Police at the Intersection of Meishan South Road and Jinyu Avenue

24. Electronic Police at the Intersection of Liushu Road and Xinmin Road

Changed to: Electronic Police at the Intersection of Meishan South Road and Yingshanhong Road

25. Electronic Police at the intersection of Liushu Road and Jincheng Avenue

Changed to: Electronic Police at the Intersection of Meishan South Road and Yinxing Road

26. Electronic Police at the intersection of Liushu Road and Kaixuan Avenue

Changed to: Electronic Police at the Intersection of Meishan South Road and Fengyuan Avenue

27. Electronic Police at the Intersection of Liushu Road and Wan Ding Road

Changed to: Electronic Police at the Intersection of Meishan South Road and Nanyuan Road

28. Electronic Police at the intersection of Yingbin Avenue and South Ring Road

Changed to: Electronic Police at the Intersection of G237 National Road and Jinyu Avenue.

29. Electronic Police at the Intersection of Provincial Highway S351 and Jinxiu Road

Changed to: Electronic Police at the Intersection of Meishan South Road and Nanhu North Road

30. Electronic Police at the Intersection of S351 Provincial Highway and Acer Road

Changed to: Electronic Police at the Intersection of Meishan South Road and Jinxiu Road

31. Electronic Police at the Intersection of Tuanjie Road and Acer Road

Changed to: Electronic Police at the Intersection of Dahuashan Road and Jinxiu Road

32. Electronic police at the intersection of Heping Road and Jin ‘an Avenue

Changed to: Electronic Police at the Intersection of Heping Road and Chaohu Road

33. Electronic Police at the Intersection of Shouchun East Road and Duyuan Road

Changed to: Electronic Police at the Intersection of Shouchun East Road and Lanxi Road

34. Electronic police at the intersection of Jinzhai Road and Xinye Avenue

Changed to: Electronic Police at the Intersection of Chaohu Road and Xinye Avenue

35. Intersection of Pingqiao Avenue and Zhenhua Road

Changed to: Electronic Police at the Intersection of Pingqiao Avenue and Xinghua Road

36. Intersection of Pingqiao Avenue and Yongda Road

Changed to: Electronic Police at the Intersection of Pingqiao Avenue and Shunda Road

37. West of the intersection of G105 National Road and Chuangye Road

Changed to: Electronic Police at the Intersection of G105 National Road and Innovation Road.

38. Electronic Police at the Intersection of G105 National Road and Zhongxing Road

Changed to: Electric Police at the Intersection of G105 National Road and Fengyuan Avenue

39. Intersection of Jinyu Avenue and Zhendong Avenue

Changed to: Electronic Police at the Intersection of Jinyu Avenue and Chengnan Avenue

Second, the road bayonet system

Main functions: filming road traffic violations such as speeding, retrograde, not using seat belts according to regulations, and violating prohibition signs.

1. Bayou, 100m north of the intersection of Liu ‘an section of Liushu Road and Jincheng Avenue

Changed to: Bayou, 100m north of the intersection of Meishan South Road and Yinxing Road.

Third, the high-definition video monitoring system

Main functions: filming road traffic violations such as violation of prohibition signs, illegal parking, and failure to use seat belts as required.

1. East 1st intersection of Wanxi Avenue

Changed to: Intersection of Wanxi Avenue and Zhongdesi Road

2. The northeast corner of the intersection of Weisan Road and Jingliu Road

Changed to: northeast corner of the intersection of Qingfeng Road and Dongchengdu Road

3. The northeast corner of Weisan Road and Jinger Road

Changed to: northeast corner of the intersection of Qingfeng Road and Junxue Road.

4. Intersection of Yingbin Avenue and Subu Road

Changed to: intersection of Yingbin Avenue and Wenjiao Road

5. Intersection of Yingbin Avenue and Weiyi Road

Changed to: intersection of Yingbin Avenue and Wen Weng Road.

6. Intersection of Gaocheng Road and Jinger Road

Changed to: intersection of Gaocheng Road and Junxue Road.

7. Intersection of Gaocheng Road and Dongyi Road

Changed to: intersection of Gaocheng Road and Zhongdesi Road.

8. Southwest corner of the intersection of Weisan Road and Jinger Road

Changed to: Southwest corner of the intersection of Qingfeng Road and Junxue Road.

9. Southwest corner of the intersection of Weisan Road and Jingliu Road

Changed to: Southwest corner of the intersection of Qingfeng Road and Dongchengdu Road

10. Pass by the entrance of Jincheng Jiayuan Community on Fifth Road.

Changed to: front section of Jincheng Jiayuan Community, Wenwei Road.

11. South Gate of West Garden Community of Weisan Road.

Changed to: the section in front of the south gate of Qingfeng Road West Garden Community

12. North Gate of Weisan Road Development Zone Management Committee

Changed to: the section in front of the north gate of Qingfeng Road Development Zone Management Committee.

13. Intersection of Changjiang Middle Road and Meishan South Road

The south is changed to: 50 meters south of the intersection of Changjiang Middle Road and Meishan South Road.

14. At the entrance of East Campus of Renmin Road Primary School

Changed to: front section of east campus of Renmin Road Primary School in Qingfeng Road.

15. North Gate of Shilipu Community, Weisan Road

Changed to: the section in front of the north gate of Shilipu Community in Qingfeng Road.

16. Nanping Road Armed Police Detachment enters and exits the crossing.

Changed to: intersection of Nanping Middle Road and Dahuashan Road

17. Intersection of Dongwang Road and Haogang Road

Changed to: intersection of Jinshan Road and Haogang Road

18. East Gate of Nanpingyuan Community, Dongwang Road

Changed to: the section in front of the East Gate of Nanpingyuan Community, Jinshan Road.

19, the traffic police at the gate of a team.

Changed to: south of the road section in front of traffic police team 1 on Wanxi Avenue.

20, in front of the Chinese medicine hospital

Changed to: the section in front of Renmin Road Chinese Medicine Hospital.

21. Under the Gaocheng Road Bridge on Xinhe West Road

Changed to: northeast corner of Longhe East Road and Qingfeng Road.

22. Intersection of Gaocheng East Road and Dongsan Road

Changed to: intersection of Gaocheng East Road and Hao Tao Avenue.

23. West Anhui Road and People’s Hospital

Changed to: the section in front of People’s Hospital of Wanxi Avenue.

24. Intersection of Renmin East Road and Bagongshan

Changed to: intersection of Renmin Road and Bagongshan North Road.

25. South of Wanxi Avenue and Bagongshan South Road

Changed to: south of the intersection of Wanxi Avenue and Bagongshan North Road

26. Jingsi Road Hao Tao School

Changed to: the section in front of Hao Tao School on Sannvdun Road.

27. At the entrance of a traffic police brigade on Wanxi Avenue.

Changed to: Northwest corner of the road section in front of traffic police team 1 on Wanxi Avenue.

28. Intersection of Foziling Road and Exhibition Hall Road

Changed to: intersection of Foziling Road and Hexie West Road

29. Intersection of Yingbin Avenue and Weisan Road

Changed to: intersection of Yingbin Avenue and Qingfeng Road

30. West of the disc at East Qili Station of Wanxi Avenue

Changed to: West of the intersection of Wanxi Avenue and Chang ‘an Road

31. East of Kaixuan Building, Meishan Road

Changed to: Northwest corner of intersection of Meishan Road and Foziling Road.

32. The southern end of racket road

Changed to: intersection of Meishan Road and Paipai East Road.

33. Treasure Building, Racket West Road

Changed to: west section of PICC Building, Racket West Road.

34. In front of Lu ‘an Middle School on Jinger Road.

Changed to: the section in front of Lu ‘an Middle School of Junxue Road.

35. Northeast corner of Qiyun intersection of Mozitan

Changed to: northeast corner of intersection of Mozitan Road and Qiyun Road.

36. South of the intersection of Longhe River in Mozitan

Changed to: south of the intersection of Mozitan Road and Longhe Road.

37. North Gate of Taoyuan Community, Wanfo Road

Changed to: the section in front of the north gate of Taoyuan Community, Chang ‘an South Road.

38. Monitoring 100 meters south of the intersection of Jiefang Road and Yunlu Street

Changed to: 100m south of the intersection of Jiefang Road and Yunlu Street.

39. North of the intersection of Pi River Road and Yunlu Street

Changed to: North of the intersection of Pi River Road and Yunlu Street.

40. Northeast of the intersection of Yunlu Street and Longxu Street

Changed to: northeast corner of the intersection of Yunlu Street and Longxu Street.

41. Northeast of the intersection of Yunlu Street and Gulou Street

Changed to: northeast corner of intersection of Yunlu Street and Gulou Street.

42. Northwest of the intersection of Yunlu Street and Gulou Street

Changed to: Northwest corner of intersection of Yunlu Street and Gulou Street.

43. Northwest of the intersection of Yunlu Street and Shechang Street

Changed to: Northwest corner of the intersection of Yunlu Street and Pengchang Street.

44. Northeast of the intersection of Yunlu Street and Huaiwang Street

Changed to: northeast corner of the intersection of Yunlu Street and Huaiwang Street.

45. Southwest corner of the intersection of Yongan Road and Zizhulin Road

Changed to: southwest corner of the intersection of Longjinggou Road and Zizhulin Road.

46. Intersection of Chuangye Road and Zhendong Avenue

Changed to: Intersection of Innovation Road and Chengnan Avenue

47. Intersection of G105 National Road and Yunan Road

Changed to: Intersection of G105 National Road and Yulan Road

48. North of the intersection of Qingxi Road and Avenue of Stars

Changed to: Intersection of Qingxi Road and Lingchun Road

The majority of traffic participants are requested to participate in traffic in a civilized manner according to law and refuse traffic violations.

Hereby announce

　                                                                                                                                                                                    Lu’ an bureau of public security communications policeman detachment

                                                                                                                                                                                                       June 7, 2021

Special feature of 1905 film network As the masterpiece of the tenth anniversary of the light-chasing animation, the film which has been prepared for many years and produced ingeniously bears the endless feelings and hopes of the light-chasing people. In the live broadcast, the director of the film exclusively shows the animated manuscripts of many characters to the audience, revealing the design concepts of Gao Shi, Li Bai, Du Fu and Princess Yuzhen in different stages.

According to Xie Junwei, the "new culture" series of light-chasing animation, the first thing that comes to mind is the free and inclusive Tang Dynasty and the elegant and romantic Tang poetry. On the premise of following the great historical context, the film as a whole will reasonably imagine historical gaps and disputes. Talking about the visual image design of the film, Zou Jing said that under the concept of "tang style, Poetry, Magnificence and Exquisiteness", the characters as a whole will pursue the texture of Tang figurines, observe Li Bai from an objective perspective, and shape Gao Shi with the tenacity of ordinary people.

In addition to the live interview with the film channel, Gao Shi and Li Bai were voiced in the film, and they also bowed after the premiere of the film to thank the efforts and efforts of chasing the light. In their view, the creative process of "Three Wan Li in Chang ‘an" is even more "the ideal three Wan Li", which is not easy to pay and is expected to gain the affirmation of the audience.

A large number of poems are the deepest impression of many screening audiences on Three Wan Li in Chang ‘an. Peng Min, a guest in the live broadcast room of the movie channel, bluntly said that this movie is an "animated version of the poetry conference". He once won the champion of the fifth season of the Chinese Poetry Conference. He laughed and said that he was secretly "competing" when watching the film. "I thought that these Tang poems were all memorized, but I was careless. There are many poems that I didn’t pay attention to before, and I am still doing my homework."

From Li Bai, the bohemian "fallen immortal", to Gao Shi, a "worldly person", and then to Du Fu, a "imp" who is different from ordinary people’s imagination, the luxurious crowd of Tang poetry in Changan Three Wan Li also intoxicated Peng Min. In his view, it is something that the audience can adjust the images of these poets in their minds, which has never been done in previous films. This new interpretation system is entertaining and entertaining, and the characters are amiable and funny, which also shortens the sense of distance, especially for small audiences to learn China traditional culture.

Later, Jiang Zhulang, who was a guest in the live broadcast room, also spoke highly of the film, bluntly saying that "there was no air port to go to the toilet for two and a half hours" when watching the movie. From the animation point of view, she emphatically commented on the colorful passages in the film, such as Hu Xuan’s dancing with sleeves flying over, and the imaginary soaring of "Coming into Wine", and repeatedly praised the animation of the film to depict the clothing trends in the Tang Dynasty and restore the etiquette details. "Shooting a true historical story is like walking a tightrope. The Tang Dynasty is both a true history and a cultural image. It can’t be too empty and too real. Only a good creation can break through this constraint."

Chang ‘an weather, Xi ‘an reappears. Accompanied by drizzle, the main venue of the world premiere of "Chang ‘an Three Wan Li" in Xi ‘an was grandly opened in Datang City that never sleeps. Tang style’s ancient rhyme, "Yin" comes to "recite" the past, and the film’s creators get together with guests and friends, and there are many people who restore the makeup of costumes in the prosperous Tang Dynasty to express their excitement, and enjoy the ultimate romance of the exclusive China people.

As early as before the premiere, the host of the movie channel had taken live footage and carefully scanned the unique Changan Fenghua here. During her visit to the city that never sleeps in Datang, she and "Li Bai", who came from the west, exchanged poems as evidence, and randomly "made friends with poems" with the audience to feel the profound cultural heritage of the ancient capital Xi ‘an. In the Tang costume clothing store, colorful clothes with different styles for men and women are dazzling, and visitors can experience the beauty of Tang makeup. Put on a beautiful Tang suit, Li Dan went to the garden with Princess Yuzhen, who came from a big battle, and lingered among the delicacies to enjoy the prosperity and prosperity.

Off-line absolute beauty is full of poetry on-line. During the live broadcast, many cultural celebrities and filmmakers participated in the activities of reading Tang poems on the cloud to arouse the memory of the audience of the whole network for classic Tang poems. Among them, Meng Man, a professor at Minzu University of China, and chen more, the champion of the fourth season of the Chinese Poetry Conference, read Gao Shi’s famous poems Yan Ge Xing and Bie Dong Da respectively, while the film performance artist heroically read Li Bai’s long poem Coming into the Wine, and filmmakers such as,,, Chen Yongsheng,,, and also read Bai Di Cheng in the morning, a farewell to meng haoran on his way to yangzhou in the Yellow Crane Tower, Li Yong in the morning and Thinking about Quiet Night respectively.

From the perspective of Gao Shi, the animated film "Chang ‘an Three Wan Li", which tells the story of his decades-long friendship with Li Bai, was screened in 342 cities across the country on the same day when the film channel was broadcast live, and it gained 24.66 million box office achievements and high reputation feedback from the audience. On July 8th, Gao Shi, Li Bai and other poets of the Tang Dynasty led the era of elegance, looking forward to meeting you on the screen.

Text | Zhang Xingruo

Few people know that jiaozi, the director of Ne Zha, used to be called Jiao Keli. He once filmed an animated short film "Hit, Hit a Big Watermelon", which was popular all over the network and won more than 30 awards.

After that, although jiaozi has been doing animation, most of the time he is receiving advertisements, outsourcing and saving money for originality. The success of the phenomenal domestic animation "Nezha" is hard-won, which is inseparable from the precipitation of experience and years, and is the result of years of accumulation.

Coincidentally, the director of the Great Protector, Bu Sifan, also directed the animated short film Blackbird, successfully embedded in the animation industry, and slowly grew up to make an explosive masterpiece. This makes people wonder: Is it possible that animated short films are experimental fields for cultivating outstanding young directors?

This speculation is not unreasonable. Relatively speaking, short films are small in size, short in creation cycle and low in cost, which is more suitable for new directors to "practice their hands", try and explore different styles, and collect user feedback in time to guide subsequent creation.

But who will do the animated short film? How? Where to do it? This is a problem that practitioners need to think deeply. A new generation of young directors is born at the right time, and all platforms have pushed support programs, and now a talent experimental field is being rolled out for them.

Recently, animation short films such as Boundaries, Hysteria, Ultimate Experience, and The Way Back, attracted the close attention of animation lovers. These works are hatched by the "Capsule Project", an animation support project of bilibili. They are themed around seven extreme emotions, and have all kinds of styles, such as science fiction, national trends and surrealism. Many netizens regard them as the "China version of Love Crashes".

The core of a sound animation industry chain is still the talent pool of young directors. Compared with the legendary and difficult reproduction of explosive works, it is undoubtedly more exciting for outstanding creators to find a vibrant industrial ecology embedded with opportunities.

Today, although domestic animation has gradually occupied the dominant position in the domestic market, many industrial problems still exist. The first point is that the talent pool is thin and the original confidence is slightly insufficient, which directly restricts the content innovation of domestic animation.

After so many years of shouting about the rise of the country, we do have a solid work and market, but the phenomenon of homogenization of themes is also quite obvious. After The Return of the Great Sage and Nezha became popular, a large number of works told China myths and historical stories. The popularity of animated films such as Legend of Deification New Gods: Nezha Reborn’s Yang Jian was obviously not as good as before, and their word-of-mouth was also polarized.

This is almost a necessity. Because the original content itself is uncertain and the initial investment is large, many novel ideas die without financial support and market attention, which is the invisible hand of the market at work and the choice for investors to avoid risks.

In this way, young animation directors, who lack the opportunity of trial and error, can only create works that conform to the mainstream aesthetics and put their own unconstrained brain holes on the shelf. The current situation is that young directors need creative freedom, and animation lovers are calling for "wanting to see something new".

Bilibili’s "Capsule Plan" is the echo of the market. The 14 short film animations all have the characteristics of strong creativity, strong resonance and strong empathy, and each work has popular topics for discussion, such as domestic violence, alcoholism, affection and so on, which is thought-provoking.

Most importantly, these short films reflect the director’s distinctive style and unique thinking. Among them, Hysteria and Ultimate Experience, two works, with their unique painting style and perspective, deeply discuss the topic of social pain points, realizing the organic unity of aesthetic value and emotional value.

Hysteria tells the story of a drunken man coming home and fighting with a mouse from the perspective of an alcoholic man, and reflects the theme of domestic violence with metaphor and irony. The film combines the concern for social issues, the depiction of complex human nature and the penetration of universal values, which is worth pondering by the audience.

Cai Yuanqing, director of Hysteria, told Reading Entertainment Jun that when he was studying in the Academy of Fine Arts, he chatted with others and found that his common domestic violence was incredible in the eyes of many friends. Cai yuanqing created hysteria, an animated short film with great humanistic concern, based on his own knowledge and experience.

Similarly, Zhu Qing, the director of Ultimate Experience, often extracts creative materials from the details of life. Last year, his mind came up with a complicated world outlook and the setting of high-tech Taoist priests. In addition, he loved watching live games and thought that different elements could collide into a complete story.

The capsule plan made this "almost impossible" idea successfully land. In the short animation "Ultimate Experience", the audience saw that the protagonist Xiao Kai sold the sensory experience through live broadcast, and was "taken away" because he could not resist his desire, and finally had a bizarre experience with the Cyber Taoist in the process of "exorcism".

Zhu Qing stressed with Reading Entertainment Jun, "I prefer to talk about what I have seen, experienced or are very interested in." For example, the story of Ultimate Experience takes place in a place surrounded by mountains and foggy, and this is "the common weather in Chongqing".

In addition, the national tide of science fiction in Boundaries, the warm affection in Going Home, and the short parents in Guang Chen is just right … all kinds of novel brains and vigorous creative attitude also reflect the thoughts of a new generation of young directors.

Screenshot of "Guang Chen is just right"

In a word, the capsule project is a pioneering experiment of domestic animation, and it is also an important exploration to protect creativity. These contents can not only provide nutrients for the future creation of young animation directors, but also escort the diverse contents of domestic animation.

In recent years, it is clear that there are many support programs for young animation directors, and there are a lot of funds and flows to enter the market. It is clear that young directors themselves have a strong desire to grow, but why is the overall performance mediocre and it is difficult for their works to reach the core audience?

In fact, careful observation will reveal that most of the support programs for young animation directors are relatively simple, focusing only on a certain link of creation, without supporting services. More importantly, any support plan needs to find suitable soil before it can brew the greatest commercial value.

In contrast, the "Capsule Project" itself is highly advanced and diverse, and it has many inherent advantages to take root and sprout in bilibili. We should know that this plan is based on the creation of short films, and it not only incubates and supports talents in the animation field, but also looks to areas such as movies, games, advertisements and so on that may breed animation elites.

In fact, more than one young animation director mentioned that after graduation, they had few opportunities for trial and error, and their innovation and creativity could not be guaranteed, and their enthusiasm slowly faded away. Cai Yuanqing, director of Hysteria, also revealed that he is now facing a similar situation.

Reality makes it so. The birth of the explosion is very accidental. If it is completely in accordance with the market way and the most cost-effective way, the new young director is obviously not the best choice for investors. In this case, short films with light content and natural fit for short video era are undoubtedly a good springboard for them to realize their dreams.

In the view of Zhu Qing, director of Ultimate Experience, making short films is the only way for young directors. After filming a complete work, you can at least understand the production process. Moreover, short films can alleviate the financial pressure of creators, and they can do interesting and interesting things more easily. "The attraction of the capsule project is to give creators freedom to a great extent."

Of course, the creative expression of young directors is important, but good works must be seen, accepted and even condensed into a certain consensus, so as to release the greatest content value and become a real link between animation practitioners and audiences. To do this, it will test the user composition and consumption ecology of the platform.

In a youth community like bilibili, users’ aesthetic diversity and high acceptance are more conducive to the dissemination and infiltration of experimental and pioneering works. The younger generation is happy and good at speaking out for the content of interest, bringing full exposure and exploring new communication points.

Comment area of short film animation "Hysteria"

When the domestic animation "Yuan Long" was launched, the original work was far less than the male-frequency headline. However, the elements of soldier king, son-in-law, and crossing have been played by bilibili users, which has given considerable enthusiasm to the production of the work and pushed it out of the circle to the whole network.

After the "Capsule Project" series of short films were broadcast, the comment area was also very lively, full of works evaluation, plot disassembly, theme discussion and so on. Among them, the open ending of Ultimate Experience aroused the audience’s interest in divergent interpretation, and then collided with more brain holes outside the work, invisibly radiating the work to more audiences.

Short film animation "Ultimate Experience" comment area

Talking about the fantasy drifting of Ultimate Experience, director Zhu Qing analogized that in bilibili, creation is like building a garden. This garden is not simply self-expression, but built on the mountain and born by the water, making all tourists feel interesting and want to stop and watch as much as possible, and the users are tourists.

For a long time, we all think that animation is the children’s content of most people and the circle content of a few people, but now we can really feel that domestic animation has become an important entertainment category that is juxtaposed with drama comprehensive films on all platforms and is becoming the mainstream entertainment form of the whole people.

The all-round rise of domestic animation is inseparable from the changes in the thinking of the whole society, and it is also inseparable from the efforts of the industry itself, constantly seeking content upgrades and establishing a sophisticated and mature full-chain operation ecology. Therefore, discussing the success of an animated short film and a support plan should not only stay in front of us, but also put it into the whole platform ecology to think about its brewing value.

Screenshot of the animated short film Tomato Restaurant

Let’s say that the Capsule Project is actually only a key step for bilibili to support domestic animation, and its ultimate goal is to form a super ecological chain with animation as the core, and all ideas and works can be fully developed and nourished as long as they are involved in the industrial layout ecology of the platform.

This is a true interpretation of long-termism. At last year’s bilibili Guochuang conference, the platform officially launched the "Light Seeking Plan". On the basis of the original "Small Universe Plan", it added a "Capsule Plan" for mature animation production teams and a "Original Stone Plan" for the widest range of animation enthusiasts, aiming at excavating and supporting more domestic animation creators.

Therefore, bilibili’s animation support plan is to build an all-round training system, deeply participate in many links of production and creation, and systematically give help and guidance to animation creators and fans with different attributes.

The douban score of "Capsule Project" is as high as 8.8, and the broadcast volume and discussion degree are still growing, and the outstanding achievements are obvious to all. The performance of "Small Universe Plan" and "Original Stone Plan" is also remarkable. After the launch of "Small Universe Plan", the number of submitted works has exceeded 10 million. At the same time, many outstanding works have successfully signed contracts with bilibili, and the development of animated dramas and films has been completed or is being promoted.

Some works that have been completed or are being promoted by the "Small Universe Plan"

Of course, the smooth progress of these plans cannot be separated from the nourishment of the whole national innovation zone. In 2017, in response to the growing voice of users, bilibili officially established the National Innovation Zone. In November of the same year, the platform made public the "national innovation support plan" for the first time, indicating that it would support domestic animation at all levels from investment, operation and commercial development.

Over the past six years, bilibili has long been one of the largest animation platforms in China, and it has also become a weather vane on the road of domestic animation development. At the press conference of Guochuang in bilibili last year, the official revealed that in the past four years, the cumulative number of people watching bilibili Guochuang’s animation works exceeded 340 million, with a cumulative viewing time of 1.92 billion hours, with an average annual growth rate of 40%.

In the general list of the heat index of Guduo animation, six of the top ten works are from bilibili, and masterpieces such as Life of Immortals, Linglong and Yuan Long are among them. Reading Entertainment Jun thinks that the most imaginative place in bilibili lies in the active PUGV ecology, which means that any type of high-quality animation can find the core audience here, and with the blessing of active users, it can break and expand the circle.

Take "Life of Immortals" as an example, this animation, which was adapted from the top website at the starting point, continued to increase in traffic after it was launched in bilibili, attracting new fans. In this process, "The Return Period" is an animated episode of "Biography of Immortal Cultivation X Qian Runyu" and "Biography of Immortal Cultivation" shows their magical powers. Which Taoist friends Pick? " And other materials bring a lot of attention to the feature film.

Of course, operation and communication are only the speakers of word of mouth, but they can’t create word of mouth, so content is still the most critical. We need our own "Love Crash", and the key node of industrial development needs a timely support and push from the platform. On October 29th, bilibili’s new national innovation conference will come, and the outside world is looking forward to meeting more outstanding works.

* Original article, please indicate the source when reprinting.