Why does Guangdong publishing rank among the top in China? President’s Editor-in-Chief’s Analysis of "How to Make Books"

  On February 22nd, according to the spirit of the document approved by the Central Propaganda Department, the 8th China Excellent Publications Award organized by China Publishing Association was announced. The China Outstanding Publications Award consists of three sub-awards: Book Award, Audio-visual Electronic Publications Award and Publishing Scientific Papers Award. There are 100 award-winning books and 100 nomination prizes; 30 kinds of award-winning audio-visual electronic publications and 80 kinds of nomination prizes; There are 30 outstanding scientific research papers published nationwide.

  The publishing unit affiliated to Guangdong Publishing Group won 6 official awards and 6 nomination awards, ranking second among local publishing groups in China.

  The six official awards won by the Guangdong edition of books include five book awards and one publication of scientific research papers. Book awards include "Building a Modern Economic System Series" (7 volumes) "A General History of Macao — — From ancient times to 2019 (hereinafter referred to as the general history of Macao), 70 years of education in the Republic, a dictionary of Chinese character structure cognition, and ten million and spring residence. The scientific research paper published is "Research on Publishing Innovation and Service under the Background of Anti-epidemic" — — Take the first national epidemic prevention book "Prevention of Infection in novel coronavirus" as an example.

  The six nomination awards include four book nomination awards and two audio-visual publication nomination awards. Book nomination awards include: A Tale of Three Cities: Guangdong, Hong Kong and Macao Bay Area and Silk Export in Ming and Qing Dynasties; Hello, Anna; Science Fiction Planet: Mission to Mars (Trilogy); Nineteen New Pathogenesis: A New Perspective of TCM Diagnosis and Treatment of Diseases. Nomination awards for audio-visual publications include: Forty Years of the Storm and Hong Kong-Zhuhai-Macao Bridge.

  The reason why these Cantonese books can stand out from the encirclement and win the laurels is inseparable from the intensive cultivation and painstaking management of Guangdong Publishing Group and Southern Publishing Media Co., Ltd. (hereinafter referred to as "Southern Media") in the field of books for many years, which has created a high-level publishing team and launched a large number of masterpieces, and the core competitiveness of the main publishing industry has been continuously improved.

  In recent years, Guangdong Publishing Group and Southern Media have made great efforts to implement the intensive management of education publishing and the development strategy of specialization, characteristics and branding of mass publishing, anchored the key points of reform, laid a good combination of innovation and boxing, made new breakthroughs in the expansion of publishing industry chain, and wrote a magnificent new chapter in the high-quality development of publishing industry.

  △ The original text was published in A2 edition of Yangcheng Evening News on March 16th, 2023.

  Develop high-quality author resources

  For publishing institutions, how to find excellent topics and author resources can be said to be a key link in publishing masterpieces. When talking about this experience, Jiang Xianrun, the responsible editor of Building a Modern Economic System Series, said that the series won the Eighth China Excellent Publications Award (Book Award) and could not be separated from the professional and authoritative editorial team.

  "This set of books consulted with relevant experts on the feasibility of the project at the early stage of planning and conducted a comprehensive demonstration." Jiang Xianrun told reporters that after affirming the feasibility of the project, the leaders and several editors of Guangdong Economic Publishing House made a special trip to Beijing, and invited Professor Zhang Zhuoyuan and Professor Gao Peiyong as the chief editors to organize the compilation of a series of books on modern economic system. "Finally, after careful selection, we invited Wang Yiming, Chi Fulin, Zhang Xiaoshan and other experts who have a deep research foundation on this issue to write."

  High-quality authors are often a powerful guarantee for the quality of books. According to Jin Shumin, editor in charge of the General History of Macao, the author Professor Huang Qichen has been engaged in the research of social and economic history, Macao history and sociology history in Ming and Qing Dynasties for a long time, and his scholarship is rigorous. The book records the history of Macao from ancient times to 2019 in the form of a general history, and focuses on Macao’s sovereignty in many places. It demonstrates with historical materials that "Macao has been an inseparable part of China’s territory since ancient times", which makes readers have a comprehensive and clear understanding of the tortuous development process of Macao’s history.

  The compilation of the dictionary of Chinese character structure cognition relies on the key base of the Ministry of Education — — The "China Character Database" and "Character Network Resource Database" built by China Character Research and Application Center of East China Normal University are designed by Professor Zang Kehe, and the contents are revised.

  Editor-in-Chief Cang Kehe is the director and tenured professor of China Chinese Character Research and Application Center of East China Normal University, the deputy director of the Chinese Character Technical Committee of the National Language and Character Standardization Committee, and the chairman of the World Chinese Character Society. In the view of Li Zhanpeng, the editor in charge of the book, the selection of the book is inseparable from the editor’s profound professionalism.

  Core authors are the most important resources of publishing houses. These authors are symbiotic with publishing subjects and publishing brands, and they are also the core competitiveness actively created by publishing houses. In recent years, Guangdong Publishing Group and Southern Media actively build and expand the author resource pool, guide and encourage their publishers to actively develop high-quality author resources, and build a stable team of high-quality expert authors.

  Forging excellent publishing team

  Finding excellent book topics and author resources is a great test for publishers’ vision and foresight. Behind every dazzling work stands a dedicated editor. Editors are the organizers, planners and cultivators of fine publications. The publication of fine publications requires editors to have excellent overall planning, communication and cooperation skills. The selected books are all examples of cooperation between editors and authors without exception.

  "In order to ensure the high-quality publication of this series, our society has established the project management leading group of" Building a Modern Economic System Series ". Everyone worked together to complete the publication of this series efficiently, orderly and successfully. " In the view of Jiang Xianrun, the editor in charge, the publication and award-winning of this set of books is the crystallization of collective wisdom and strength, which embodies the sweat and hard work of authors, editors and publishing service providers.

  Jin Shumin said that the General History of Macao and 70 Years of Education in the Republic have won many honors, which is the praise of the state for excellent theme publications. This is rooted in the author’s painstaking efforts and solid research, and it is also inseparable from the forward-looking vision of the planning editor and the unremitting efforts of the responsible editor. "The publication of the two books reflects the publisher’s responsibility, and winning the award is the best feedback to the publisher’s hard work."

  The editorial team of A Cognitive Dictionary of Chinese Character Structure has solid editing and proofreading skills and rich publishing experience. According to Li Zhanpeng, the responsible editor, two of the four responsible editors have won the prize of "Taofen Cup" National Press Youth Editing Competition. "The editing and proofreading team has done a lot of work in the aspects of content tailoring, unified style, language polishing, error correction and filling, etc., and it has been carefully and repeatedly washed, so that this book can present its present face."

  Zhou Siyi, the editor in charge of "Never Live in Spring", is a young post-90s editor. In recent years, she is not only responsible for publishing the works of famous writers Zhang Xin and Li Juan, but also involved in the editing and publishing of key projects of Huacheng Publishing House, such as the original literature series "Rui Novel" series (four series) and works of Cantonese writers Cai Dong, Wang Weilian, Li Denan, Chen Goodbye and Zhang Wenxin.

  "Excellent young talents are the hope of the development of the publishing industry of the Group. They bravely strive for the first place, take responsibility, and practice their mission with practical actions; They are full of vitality and dare to be the first, and they are the new force for the reform and development of enterprises. " According to Xiao Surong, Deputy Editor-in-Chief of Southern Media, since 2020, the Group has carried out the selection of talents in the new era every year, and has selected 13 leading talents in the new era, 90 high-level professionals in the new era and 323 outstanding young talents in the new era.

  This powerful publishing team has laid a solid talent foundation for the high-quality development of the publishing group, injected a steady stream of innovative power into the reform and development of the main business of the group, and injected strong vitality into building the group into a cultural leading enterprise rooted in Lingnan, serving the Bay Area and looking at the world.

  Anchoring key nodes of reform

  "The harvest and affirmation we got in the Eighth China Excellent Publications Award this time can’t be separated from the full implementation of the Group’s strategy of intensive management of education publishing and specialized and branded development of mass publishing." Xiao Surong said that in the past three years, the Group has resolutely broken the inertia of thinking and path dependence, and urged publishers to anchor the main track according to their own resource advantages, focusing on the main plate and the main product line, and truly achieving good books, fine products and benefits.

  The selection of two books by Guangdong Education Publishing House is also one of the achievements of the drastic reform of the publishing group. Guangdong Publishing Group adheres to the idea of intensive development, integrates scattered teaching materials and supplementary resources into Guangdong Education Press for unified management, and accelerates the extension, supplement and strengthening of the education industry. After the integration, the scale of the teaching materials matrix of Guangdong edition is more advantageous and the structure is more reasonable. The annual circulation of teaching materials and teaching AIDS of Guangdong Education Publishing House exceeded 200 million copies, and the revenue in 2021 was 1.114 billion yuan, ranking from the 10th to the 2nd in the national local education publishing houses. Won 7 awards in the first national textbook construction award.

  Specialty is one of the key commonalities of the award-winning books, and the selected books have expanded new possibilities and imaginations in their respective fields: The Series of Building a Modern Economic System (7 volumes) has conducted in-depth and systematic research on a series of major theoretical and practical issues involved in building a modern economic system; The General History of Macao, with its rich historical materials, is the source of Macao’s sovereignty. "70 Years of Education in the Republic" shows all kinds of reforms and explorations on the road of building the Republic into a modern educational power; For the first time, the dictionary of Chinese character structure cognition analyzes the development and changes of ancient and middle Chinese characters in series. "Ten Thousand Years and Living in Spring" constantly tries to describe the "literary city" in the changing China era … …

  With the deepening of reform, Guangdong Publishing Group has accelerated the development of deep integration of publishing, further released its cultural vitality and further enhanced its core competitiveness. Since the implementation of the reform in 2021, in addition to the 12 projects that won the Eighth China Excellent Publications Award, Guangdong Publishing Group has selected 10 kinds of topics for the key publications of Publicity Department of the Communist Party of China theme publishing in 2021 and 2022, one kind of book won the "Five One Projects" Award of the 16th Central Propaganda Department for spiritual civilization construction, six projects won the 5th China Publishing Government Award, and two kinds of books were listed in the annual list of "China Good Books", both in quantity.

  [Introduction of Award-winning Books]

  Series of Building a Modern Economic System (7 volumes)

  Standing at a new and higher starting point in history, this series of books systematically and deeply studies a series of major theoretical and practical issues involved in building a modern economic system from the aspects of deepening supply-side structural reform, accelerating the construction of an innovative country, promoting rural revitalization, promoting regional coordinated development, accelerating the improvement of the socialist market economic system, and promoting the formation of a new pattern of all-round opening up, so as to provide theoretical and methodological support for building a modern economic system.

  General history of Macao — — From ancient times to 2019 "

  This book, which brings together the painstaking efforts of the author for decades and the latest achievements of academic research, is an important work in the study of Macao’s history, and it is also a monograph of Macao’s history with considerable weight, especially highlighting the contents of Macao after its return to the motherland 20 years ago. It shows the history and development of Macao in more detail in terms of content coverage and historical materials, so that people can have a comprehensive and clear understanding of the tortuous development process of Macao’s history.

  70 years of education in the Republic

  Based on the standpoint of the new era and the serious and rigorous study of historians, this book selects more than 600 precious pictures in the educational history of the Republic, shows the exploration road of Socialism with Chinese characteristics’s educational development model in a panoramic way, and depicts the huge and complete construction road of educational system that provides talent support and human resources guarantee for China’s modernization, which is of great significance for accelerating China’s educational modernization, striving to run a satisfactory education for the people and building Socialism with Chinese characteristics into an educational power.

  A Cognitive Dictionary of Chinese Character Structure

  The book takes the List of Chinese Characters of General Norms promulgated in 2013 as the basic scope of receiving Chinese characters, and the prefixes are arranged in 201 parts according to the radicals. It describes and analyzes the historical evolution of the form, meaning and use of Chinese characters of general norms, reveals the structural laws and cultural connotations of Chinese characters, and establishes a systematic and scientific channel for learning and recognizing Chinese characters. It is a large-scale cultural reference book of Chinese characters that reflects the research results of contemporary Chinese characters and gives consideration to practicality.

  Ten million and living in spring

  This book is the latest novel by the famous writer Zhang Xin. Face up to the complex humanity of urban elites, finely depict the wisdom and courage of modern women facing the dangers of emotional life in the workplace and looking for a way out. The work is cleverly interspersed with two narrative paths, the plot twists and turns, and the expression is accurate and powerful. Love and hate twists and turns, fate turns, crossing others as crossing oneself, crossing oneself also crossing others, carrying hope in "mourning" and transmitting strength in frustration.

  [Interview with President’s Editor-in-Chief]

  Li Peng (President of Guangdong Economic Publishing House):

  Create a series of high-quality themed publications with excellent double effects.

  Theme publishing is the most prominent feature of the publishing industry in the new era. For a long time, based on its own advantages, Guangdong Economic Publishing House has put content construction and social benefits first. This series of Building a Modern Economic System won the Eighth China Excellent Publications Award, which is a concrete manifestation of our society’s continuous strengthening of the professionalism and cutting-edge of theme publishing and its conscious commitment to serving the overall situation and leading the publishing mission.

  Building a modern economic system is not only an urgent requirement to cross the barriers of changing development mode, optimizing economic structure and changing growth momentum, but also a strategic goal of China’s development and an institutional guarantee to promote high-quality economic development.

  In order to do this set of books well, our society has taken various measures to ensure the correct orientation and high quality of the series — —

  One is to ensure the authority of the author. Zhang Zhuoyuan, Gao Peiyong, Wang Yiming, Chi Fulin, Zhang Xiaoshan and Huang Qunhui, editors of the series, are all representative economists in their respective fields.

  The second is to do a good job in process management and set up a project team, which is composed of the chief editors, editing teams, publishing and other departments, and everyone works together to promote the project progress.

  Third, strive to create quality publications. Boutique is the foundation of establishing a cooperative. Only with boutique can there be characteristics, brands and markets.

  The publication of this set of books is the crystallization of collective wisdom and strength. We also hope that the publication of this set of books can provide theoretical and methodological support for China’s modernization drive.

  Zhu Wenqing (Assistant General Manager of Southern Media and President of Guangdong Education Press):

  Create teaching materials with Hong Kong and Macao characteristics and paint the future of education in the Bay Area.

  Guangdong Education Publishing House, as an educational publishing enterprise in the forefront of national publishing, adheres to the mission of "serving education and educating people", deeply cultivates education and strives for progress. "Literature carries the classics" and "serving the construction of the Bay Area" are the consistent purposes of our society.

  Based on the publishing standard of education major and the publishing mission of the Bay Area, Guangdong Education Publishing House has built the strategy of Qi Fei, the product line of education major and the product line of humanities in the Bay Area.

  The General History of Macao and 70 Years of Education in the Republic won the Book Award of the Eighth China Excellent Publications Award, which is the embodiment of this strategic stage achievement. In addition to the General History of Macau, Guangdong Education Publishing House has created a number of humanities publications in the Bay Area following the national strategic trend of Guangdong-Hong Kong-Macao Greater Bay Area. In the field of education, a number of masterpieces reflecting the educational reform and theoretical development of the Republic have also been published.

  In the past ten years, Guangdong Education Publishing House has shouldered the heavy responsibility of building teaching materials with Hong Kong and Macao characteristics, and has taken the lead in launching the compilation of strategic Hong Kong and Macao teaching materials and national conditions education readers in the country. Through the academic publishing of humanities and education in the Bay Area, Guangdong Education Publishing House has accumulated and gathered a group of authoritative experts and scholars. In the future, we will also firmly fulfill the social responsibility of publishers, and resolutely implement the strategic policy of coordinated development of humanities publishing and education publishing in the Bay Area. Hong Wen will carry out its motto, frequently produce high-quality products, keep up with the times, and be more responsible.

  Zhong Yongning (editor in chief of Guangdong People’s Publishing House):

  Accurate planning of topic selection is the first step to success.

  The Dictionary of Chinese Character Structure Cognition is a comprehensive work and basic reference book about the origin and cognition of Chinese character structure, which fills many gaps in the basic theoretical research of Chinese character origin and structure, and has high academic value and unique literature value. Its award is due to the uniqueness of the theme, the innovation of the content and style, its heavy cultural accumulation value and broad application prospects.

  The success of the publication and production of this book benefits from the following factors:

  The first is the precise planning of the topic, finding the right subject and the right author. The rich digital resources of Chinese characters and the existing academic research foundation of the author’s team attracted our publishing team to plan and took the first step towards the success of book publishing.

  The second is the deep participation of publishers. The style and structure of the three sections of this book, namely, structural origin, structural analysis and structural use, are not found in previous books of the same kind, which can be said to be the originality and highlight of this book. The publishing planners have played a very important and constructive role in it and are an intuitive embodiment of "editing power".

  Third, the introduction of "external brain" will integrate high-quality social resources into book publishing. The book’s topic planning, content editing and binding design, as well as publicity and marketing, have all appeared the figure of social related professionals. It is the joint efforts and cooperation of professional forces from top to bottom and inside and outside the publishing house that guarantees the professional standard and excellent appearance of the book.

  Zhang Yi (President of Huacheng Publishing House):

  Content is king+all-media marketing is the way to win

  Spreading advanced culture to meet the people’s growing spiritual and cultural needs is the guiding ideology of the selection of outstanding Chinese publications and the publishing mission of Huacheng Publishing House. Huacheng Publishing House, based in the Bay Area and facing the whole country, gathers writers’ resources in the province and at home to jointly create original masterpieces in the new era. The publishing house has been focusing on the theme of Guangdong, deeply cultivating Lingnan culture, writing about life in the Bay Area, and telling good stories about the Bay Area and China in the form of literature.

  Living in Spring is such an original masterpiece that strongly reflects the flavor of the times. In urban writing, Zhang Xin grasped an overall mood of restraint, not looking down from above, but looking directly at the weakness of human nature, and deeply analyzing the variation of human nature under the pressure of urban spirit. This subjectivity of going deep into the soul and the initiative of responding to reality constitute the unique and charming tension of this work.

  In the new media era, good works pay more attention to the high-quality control of the whole process of editing, publishing and marketing, and the content is king+all-media marketing, which is the winning way to create fine publications. The publicity and promotion of "Ten Million Living in Spring" is multifaceted and multidimensional. All-media marketing is also the breakthrough focus of Huacheng Publishing House in recent years, aiming to fully explore the multiple values of books in the new media era and create a complete literary publishing ecology.

Audit observation

Original Wang Haifeng Audit Observation

In 2021, in order to implement the Party Central Committee’s decision-making and deployment requirements on deepening the reform of state-owned enterprises, optimizing the business environment, strengthening the protection of property rights and promoting the healthy development of the capital market, the company law ushered in the sixth revision in the past 30 years. During the initial review of this revised draft, about 70 articles were actually added and revised, involving upholding the Party’s leadership over state-owned enterprises, improving the special provisions of state-funded companies, improving the system of company establishment and withdrawal, optimizing the company’s organizational structure, improving the company’s capital system, strengthening the responsibilities of controlling shareholders and managers, and strengthening corporate social responsibility. Among them, in terms of the company’s organizational structure, the provision that the audit Committee under the board of directors and the board of supervisors have complementary functions is an important part of this revision of the company law. Under the background of the revision of the company law, this paper aims to clarify the boundaries and scope of the complementary functions of the audit committee and the board of supervisors, and clarify the specific paths for the implementation of their rights and responsibilities, and then provide feasible ideas for improving the corporate governance of state-owned enterprises and implementing the major decision-making arrangements of the CPC Central Committee to deepen the reform of state-owned enterprises.

Under the previous single-layer or double-layer board governance model, it is necessary to adjust the current board governance structure, whether based on the need to strengthen the supervision of the board of directors and managers or to release the decision-making efficiency of the board of directors. The problems of "independence" and "weak specialization" of independent directors and the absence of supervision by supervisors (associations) are also important reasons for the improvement of board governance. The establishment of the professional committee of the board of directors, represented by the audit committee, can help improve the governance structure, promote the implementation of the powers and responsibilities of the board of directors and improve its efficiency. To improve and implement the audit committee system, we need a good human resource foundation and substantial rights and responsibilities, so that it can coordinate the power operation of the board of directors internally and realize the function of supervision and restriction externally. State-owned enterprises should gradually improve the division of powers and responsibilities among multiple governance bodies, including audit committees, in order to achieve the same frequency resonance in governance efficiency.

The corporate governance structure of single-layer system and double-layer system and its practical dilemma

From the perspective of company law, corporate governance mainly refers to how to make company directors represent shareholders’ interests, not their own interests, and the core is to handle the interest relationship between directors and shareholders. In order to deal with the relationship between the two and achieve the ultimate goal, there are two governance structures: "single-layer system" and "double-layer system" Among them, the single-layer corporate governance structure is mainly reflected by the introduction of the independent director system, and the double-layer corporate governance structure is mainly reflected by the establishment of the board of supervisors.

(A) the function of the board of directors under the single-tier structure

In the single-layer governance structure, there is a board of directors and no board of supervisors, and the supervision of the company is mainly external (government, intermediary, market mechanism, etc.), which is characterized by "weak shareholders and strong management". This governance structure originates from the traditional free market economy, and the typical representative is American companies. In addition to the shareholders’ meeting, the board of directors is a mandatory institution, and there is no special supervision institution. Independent directors perform supervision functions. The shareholders’ meeting elects members of the board of directors, but due to the scattered shareholders, the ability to control the elected board of directors is not strong. The board of directors and managers may submit business answers that make shareholders "satisfied" in order to realize short-term interests, ignoring the long-term interests of the company.

(B) the function of the board of directors under the two-tier structure

In the two-tier governance structure, the board of directors and the board of supervisors participate in corporate governance at the same time and play their governance functions respectively. German and Japanese companies are the representatives of this model. In the governance structure of German companies, the board of directors is divided into two levels: supervisory board and management board. The supervisory board has the right to supervise the management board, and to appoint and remove members of the management board. Its members are composed of shareholders’ representatives elected by the shareholders’ meeting and workers’ representatives elected by the trade union. The management board of directors, as a subordinate organization to supervise the board of directors, is responsible for the company’s business activities. However, the board of directors and the board of supervisors of Japanese companies are not established vertically, but in parallel. Whether it is a vertical structure or a parallel structure, the management function of the management board is greatly influenced by the supervision board. On the one hand, the vertically set supervisory board excessively interferes with the management board’s business decisions, resulting in low efficiency; On the other hand, the existence of parallel supervisory boards is meaningless if they cannot actively play their supervisory functions.

(C) The historical evolution of the functions and roles of the board of directors

From the historical process of the development of corporate governance model, it is a transition from shareholders’ meeting doctrine to board doctrine as a whole. In the 19th century, the company was small in scale and relatively concentrated in equity, with shareholders’ interests as the leading role. After the 20th century, with the expansion of the company’s scale and the decentralization of equity, the demand for the board of directors and professional managers became more obvious. The shareholders’ meeting as the owner of the company and the board of directors as the decision-maker of the company’s operation are more obvious. However, with the important role of professional managers in the company’s operation and management and the actual influence of controlling shareholders on the company’s operation, the board of directors doctrine has a tendency to be replaced by manager-level doctrine and controlling shareholder doctrine.

(D) China’s company law in the way of governance structure.

China’s company law adopts both "single-layer system" and "double-layer system" in its governance structure. The independent director system is the concrete embodiment of the single-layer system, and the establishment of the board of supervisors is the concrete embodiment of the double-layer system. However, as a result of corporate governance practice, scholars and practitioners have different views on the choice of corporate governance structure in China. If the board of supervisors is cancelled; Improve the system of board of supervisors and independent directors; Improve the professional committees of the board of directors, and the professional committees will play a supervisory role; The company can choose "single-layer system" or "double-layer system" and so on. No matter what choice is made in the revision of the company law, the ultimate goal is to give full play to the institutional value of corporate governance and promote the improvement of governance efficiency. The system design of professional committees based on past practical experience will be more favored in achieving this governance goal.

The Development of Professional Committee System

As the shareholders’ meeting is weakened, how to strengthen the supervision of the board of directors and managers has become a problem that companies with single-tier governance structure need to consider. Strengthening the independence and supervision function of the board of directors is the general idea to solve the above problems. The establishment of professional committees of the board of directors plays a role in supervising the board of directors and managers. Professional committees of the board of directors generally include committees on strategy, nomination, audit, remuneration and assessment, and the committees are generally composed of independent directors. Companies that adopt a two-tier structure to set up a board of supervisors will either interfere too much in management and affect decision-making efficiency; Either the supervisory function is difficult to play, it is a mere formality, and it is difficult to properly play the supervisory role of the board of supervisors. China’s corporate governance structure is also facing problems such as the independence of independent directors and the inadequate supervision function of the board of supervisors. It is urgent to clarify the future direction of corporate governance through top-level design.

(A) the function of independent directors is not in place.

In 1992, american law institute proposed in his Principles of Corporate Governance: Analysis and Suggestions that the board of directors should introduce independent external directors; The independence of external directors shall be determined according to whether they have important relations with operating directors and management, and the important relations shall be enumerated. In 1992, the British Cadbury Committee suggested in its Financial Aspects of Corporate Governance that there should be at least three non-executive directors on the board of directors, and two of them must be independent. These are the embryonic forms of the early British and American independent director system. Returning to China, from the Guidelines for the Articles of Association of Listed Companies issued by the CSRC in 1997 to the Guiding Opinions on Establishing the Independent Director System in Listed Companies in 2001 (repealed), the listed companies should employ appropriate personnel as independent directors before June 30, 2002, and then to the Rules for Independent Directors of Listed Companies in 2022, which stated that at least one third of the board members of listed companies should include independent directors. However, some scholars pointed out that independent directors did not play a big role and could not analyze the company’s operating conditions like economic experts and financial experts. Some scholars also point out that the independent director system is too simple, and it fails to be placed in a professional committee, nor does it coordinate its division of labor with the board of supervisors, which increases the risk of overlapping supervisory functions.

(B) the supervisory function of supervisors is not perfect

The supervisor system, which faces the same embarrassing situation as the independent director system in China, has not played its supervisory role since its implementation. It is normal that the board of supervisors is subject to the board of directors instead of supervising the board of directors, and the provisions of the company law on the authority of the board of supervisors are obviously insufficient. On the one hand, due to the general system design of "capital majority decision", non-employee supervisors represent the interests of major shareholders, and the emergence of directors also has the same problems, which in turn leads to the fact that major shareholders, directors and supervisors belong to the same interest circle, and it is difficult for supervisors (associations) to really play their independent supervision functions. Because of the labor contract relationship between employee supervisors and the company, it is difficult to avoid the influence of directors and other senior executives’ behavior, so it is difficult to hope for the independent supervision function to play. On the other hand, although the current company law gives supervisors (associations) the authority of financial inspection, the authority of supervising directors and senior executives to perform their duties and making proposals, it is difficult to give full play to the effectiveness of supervision in view of the weakening of supervisors’ own professional experience and the actual implementation of supervision methods. For example, whether the supervisor’s criticism of directors and senior executives can be recognized or implemented ultimately depends on the decision-making level; When exercising the power of financial inspection, it needs to have sufficient financial expertise. Even if an external accounting firm can issue audit opinions, if the accounting firm hired by shareholders issues different audit opinions, the effectiveness of the audit opinions obtained by the board of supervisors will be weakened. This contradiction is obviously not conducive to the improvement of corporate governance efficiency. Furthermore, the sources of information for the Board of Supervisors to exercise supervision may be hindered. If directors and senior executives do not actively provide business information,It is entirely up to the supervisors to find out, and this passivity in supervision will hinder the supervision function.

(C) Functional Complement of Professional Committees: Taking the Audit Committee as an example

It is the shortcomings of the independent director system and the board of supervisors system that lead to more attention to the construction and improvement of the professional Committee system. The "Guidelines for the Governance of Listed Companies of Shanghai Stock Exchange" issued in 2000 has required the establishment of professional committees of the board of directors such as the audit committee. In 2018, China Securities Regulatory Commission required that an audit committee must be set up in the revised Corporate Governance Standards for Listed Companies. Obviously, the importance of the audit committee is self-evident. This is also a reference to the corporate governance experience of foreign listed companies. For example, since the late 1980s, German companies have generally set up audit committees. The German Corporate Governance Standards suggest that the audit committee should be responsible for assigning tasks to auditors, determining audit priorities, signing business agreements, and handling compliance affairs including systematic review of compliance organizations. All listed companies in new york Stock Exchange have audit committees. The reason why we attach so much importance to the establishment of professional committees of the board of directors is that professional committees can exert the governance efficiency of the board of directors to a greater extent. On the one hand, the requirements for directors’ professional qualifications in professional committees enable professional committees to truly achieve professionalism. For example, the stipulation that the audit committee must be an accounting professional can, to a certain extent, promote the professional committee to play a supervisory role in the professional direction and help the board of directors to implement it with high quality. On the other hand, for the composition of professional committees, the requirement that most of them are independent directors can integrate the independent director system and the professional Committee system.Make up for the deficiencies in their independent operation scenarios, so that they can really help the implementation of corporate governance rights and responsibilities and improve their efficiency within their respective strengths. In this way, professional committees can better coordinate the power and responsibility operation within the board of directors and between the board of directors and the board of supervisors.

Improvement and implementation of audit committee system under the background of company law revision.

One of the highlights of this revision of the company law is the establishment of the audit Committee and the board of supervisors of the board of directors. Articles 64, 125 and 153 of the draft respectively provide options and adjustment schemes for the setting of the governance structure with regard to the selective setting of the audit committee and the board of supervisors of the board of directors in three forms of companies: limited liability companies, joint-stock companies and wholly state-owned companies.

(1) Options for limited liability companies and joint stock limited companies

The core content of articles 64 and 125 of the draft is to stipulate the self-establishment of "audit committee" and "supervisor (meeting)" of limited liability companies and joint stock limited companies respectively. If this draft amendment is confirmed, supervisors (associations) will not be necessary institutions in limited liability companies and joint stock limited companies in the future, that is, after the audit committee that meets the requirements is set up, supervisors (associations) can be retained or their functions can be integrated and absorbed, and the audit committee or other professional committees under the board of directors will undertake relevant functions. Looking at the practice of corporate governance at home and abroad, it is an overall trend to set up an audit committee of the board of directors regardless of whether the supervisory organization exists or not. The organizational design, power and responsibility operation and rules of procedure of the audit Committee need to be planned in advance.

It is the first step to establish an audit committee that conforms to the law in form. Compared with a limited liability company, the audit committee of a joint stock limited company has additional requirements for its members, which means that it needs to have sufficient human resources. It is obviously unwise to cobble together members for the purpose of setting up an audit committee. Therefore, the premise of establishing and using the audit committee system design is to have a good human resource foundation. At the same time, in the case that the board of directors system and the board of supervisors system are localized and mature, we need to guard against the backlog of contradictions in the implementation of the audit Committee system in the process of building it. On the one hand, this contradiction comes from the "undigested" of the previous system, on the other hand, it comes from the "copy mechanically" of the new system.

It is the core of practicing the system to construct an audit committee whose content conforms to the original intention of the system design. How to supervise the company’s finance and accounting is a difficult problem to realize the value of this system, otherwise, the audit Committee is just another "board of supervisors". Improve the institutional orientation, power and responsibility boundaries and rules of procedure of the audit committee, strengthen the construction of its own independence, so that it can truly play its professional advantages independently, coordinate the power operation of the board of directors internally, and realize the function of supervision and restriction externally.

(B) the establishment of the audit committee of a wholly state-owned company

The core content of article 153 of the draft is to stipulate that a wholly state-owned company "has no board of supervisors or supervisors and an audit committee". Another key point of this draft is that on the basis of the section of "Special Provisions for Wholly State-owned Companies in the Current Company Law", a special chapter on special provisions for state-funded companies has been set up, and there are many provisions on state-owned companies. Compared with the general provisions of the above-mentioned limited liability companies and joint stock limited companies, the audit committee in a wholly state-owned company is compulsory, and the supervisors (associations) are compulsory. Under the background of the reform that the party’s leadership is gradually embedded in corporate governance, the original functions of supervisors (associations) are naturally undertaken by discipline inspection and supervision, audit committees, etc., and there is really no need to continue to exist. In view of the mandatory establishment of the audit committee of a wholly state-owned company, it is more important to clarify its membership and the operation mode of power and responsibility. According to the Guiding Opinions of the General Office of the State Council on Further Improving the Corporate Governance Structure of State-owned Enterprises (hereinafter referred to as the Guiding Opinions), "the Board of Directors shall set up special committees such as the Nomination Committee, the Remuneration and Appraisal Committee and the Audit Committee to provide advice for the decision-making of the Board of Directors, among which the Remuneration and Appraisal Committee and the Audit Committee shall be composed of external directors". In this draft, the stipulation that "more than half of them are external directors" is slightly different from the statement that "they should be composed of external directors" in the Guiding Opinions. From the perspective of governance practice of state-owned enterprises, it is required that all members of the audit Committee are external directors, which has achieved complete independence in form on the surface, but it has also hindered the flow of information.It is difficult to ensure that external directors resonate with the company’s business decisions. In this regard, maintaining the expression of "more than half" is more in line with the actual governance of state-owned enterprises. Of course, a system needs a lot of institutional assistance to truly realize its value. No matter what kind of personnel composition, it is an important content to further improve the audit Committee system to clarify the functions and powers of the audit Committee of a wholly state-owned company, what should be audited and how to achieve the audit supervision goal.

The establishment of the audit committee of the board of directors is helpful to coordinate the internal power operation of the board of directors and promote the efficiency of corporate governance. However, as a professional committee under the board of directors, how to separate the audit committee’s own supervisory attributes from the board’s own attributes is also a problem that needs special attention in future governance practice. At the same time, while advocating the improvement of the audit Committee system, we should also strengthen the improvement of the functions of the board of supervisors. Article 81 of the draft adds the provision that "the board of supervisors may require directors and senior managers to submit reports on the performance of their duties", which also shows the trend of further improving the board of supervisors system. No system is natural and self-consistent, and it needs the coordinated operation of multiple systems to play their due value. State-owned enterprises should further combine the framework path of state-owned enterprise reform, make up the historical debt of corporate governance in time, take advantage of the east wind of reform, gradually improve the embedded integration of existing governance subjects such as party organizations and boards of directors, give full play to the institutional advantages of Socialism with Chinese characteristics, and set up a model of corporate governance of state-owned enterprises. (The author’s Wang Haifeng unit is Jiangsu Coastal Development Group Co., Ltd.)

Original title: Audit Observation | Perfection and Implementation of Audit Committee System under the Background of Revision of Company Law

Touran’s 18th visit to Tibet in 18 years: coming to Lhasa along the ancient Tang-Fan road.

  [Chexun. com] In August and September of 2024, I drove my family’s Touran from Beijing to Xizang. This is my 18th visit to Tibet, and this Touran was purchased in May 2006, and this year is just its 18th year. During the trip, there were three impressive experiences. The first one was to walk the ancient Tang-Fan Road completely, the second one was to pass through the Laqiong Pass at an altitude of 5,830 meters, and the third one was to walk the second new Tibetan highway that was opened to traffic last year with half a tank of oil. After returning to Beijing, I will record these three experiences with three travel notes and share them with you. What you are seeing now is the first article, which is about going to Lhasa along the ancient Tang-Fan Road.

  Three years ago, when this Touran was in its 15th year, I drove it and entered Tibet for the 15th time — — 318 in, 109 out, taking a very standard loop. At that time, I wrote eight travel notes. If you are interested, click the picture below to see it.

  

  This time, I still drove the Touran — — It was introduced by SAIC Volkswagen in 2005, and it was a multi-purpose vehicle that was not common in China at that time, referred to as MPV. Some people regard this type of car as a commercial car, but it is not. Volkswagen’s commercial car is Maitewei, and Touran is a genuine family car. Its main value lies in its spacious space and variable seats, thus realizing multi-function and being more practical than cars and SUVs.

  My Touran has a manual power of 2.0, the maximum power is 85kW, and the horsepower is very ordinary. If it is really full of seven people, the acceleration is somewhat unsatisfactory, but it is more than enough to run in Xizang.

  As early as the beginning of the year, I wanted to go to Xizang in May, but it was postponed to August for some reason. The experience of many trips to Tibet tells me that it is very inappropriate to take route 318 in rainy season. In order to avoid possible congestion, I decided to avoid the Sichuan-Tibet line and take the Qinghai-Tibet line: 214 in and 109 out.

  The route of National Highway 214 from Qinghai to Xizang is generally the ancient Tang-Fan road that two princesses of the Tang Dynasty once took when they got married, that is, from Datang to Tubo.

  Early in the morning, I left Beijing along the Beijing-Kunming Expressway, passing through Laiyuan, Fanshi, Shenchi, Wuzhai, Shenmu, Yulin, Jingbian and Dingbian, and transferred to the Beijing-Tibet Expressway near Hongsibao. At 9 o’clock in the evening, I entered the Baiyin service area to eat and sleep.

  In recent years, I have taken this road relatively more, instead of Beijing-Tibet as I did earlier, because there are few cars on this road.

  The next day, when I woke up in the morning, there were several people staying in the service area, and two of them even set up tents next to the car. After eating something, I left the silver service area, and before long, I passed by Lanzhou and went straight to Xining.

  When we arrive in Xining, there is a toll station. The pass card we got when we got on the expressway in Dujiakan, Beijing, is settled here. Interestingly, Qinghai Province has changed to self-service payment. I have a very low dependence on mobile phones, and I basically don’t use mobile phones to surf the Internet. I have to press the call button. The staff came to collect cash and applied for invoicing for me. Although it is more troublesome than paying with one hand and taking tickets with the other, people are polite and have a very good service attitude.

  After paying the fee, I was still on the highway, passing through Xining city along the highway, and then rising. When I rose to a little more than 3000 meters, Sun Moon Mountain was in front. During the three years of "mask", I passed by here several times, and almost no one was there. This time, the voices were boiling, and even it was hard to stop.

  Behind Sun Moon Mountain is Daotang River, a small town with a fork in the road, where most vehicles go to the right, either to Qinghai Lake or Golmud. I am going straight, leaving National Highway 109 and transferring to National Highway 214.

  At the intersection, there is a statue of Princess Wencheng. In 641 AD, at the age of 16, she passed through here, along the ancient road of Tangfan, and married to Tubo, today’s Xizang.

  After Daotang River, it is not far from the county seat of Gonghe County. Near the county seat is the fork of the expressway. The Beijing-Tibet Expressway continues to the west, and the Xili Expressway goes south to Yushu. I chose the National Highway, which runs in parallel with Xili Expressway, 672 kilometers from Gonghe to Yushu.

  The reason for taking the national highway is that, first, you can stop at any time to enjoy the beautiful scenery; Second, the speed limit of this section of expressway is 80 kilometers, and the speed limit of some sections is 60 kilometers, which is not much faster than the national highway. It is not worthwhile to spend 50 cents on tolls per kilometer.

  Starting from Sun Moon Mountain, bid farewell to agricultural areas and enter pastoral areas. Along the way, you can often see scattered nomads.

  After leaving the Republic, I first turned over a Heka Mountain with an altitude of 3,893 meters, and then turned over an Ela Mountain with an altitude of 4,499 meters, and went to Huashixia Town. The national road was closed and I was forced to take the expressway. After getting on the highway, I was surprised to find that this may be the worst highway I have ever seen — — There are potholes everywhere. In order to protect tires and suspension, we have to slow down. At the lowest, it is only about 30 kilometers.

  At 8: 30 in the evening, go to the county seat of maduo county, get off the expressway and stay.

  On the third day, I got up in the morning and first turned around in Maduo County. When I first came here, the county seat was extremely humble, and now it is quite modern. When Princess Wencheng entered Tibet, Songzang Ganbu met her in this area and then went to Lhasa together.

  The most famous place in maduo county is Ering Lake, 40km west of the county seat, and there is Zhaling Lake in the past, both of which belong to the headwaters of the Yellow River. When I first went to the lake a few years ago, the lake was surrounded by a no-man’s land, only occasionally I met a Tibetan herder.

  Nowadays, it is said that it is out of environmental protection that people are not allowed to go at will. Visitors can only feel it by the Yellow River near the county seat.

  Leave Maduo and continue along the 214 National Road, which is a wilderness all the way. In fact, this is the characteristic of the Qinghai-Tibet line. The first is the plain scenery, and the second is the high altitude. In contrast, the Sichuan-Tibet line, especially the southern Sichuan-Tibet line, has more tourism value. On the one hand, the scenery along the way is changeable, and on the other hand, the altitude is high and low, which is easy to adapt. Unlike the Qinghai-Tibet line, it goes straight to more than 4000 meters as soon as it comes up, and it has been maintained all the time, so it is easy to have altitude sickness.

  Due to the overall high altitude, several passes on the road, whether 4600 meters or 4800 meters, have no majestic feeling, such as this famous bayan har.

  It took 4 hours and 300 kilometers to reach Tongtianhe. At this time, the height has dropped from more than 4,000 meters to 3,000 meters. Tongtian River is the upper reaches of the Yangtze River, and a park has been built along the river. Next to the park, there are three bridges of different ages, the earliest of which has been preserved as history and is not open to traffic.

  After crossing the river, I drove 16 kilometers and passed by Dangka Temple, the temple of Karma Kagyu Sect. Unfortunately, it rained cats and dogs, so I didn’t stop. Ten kilometers further, there is a village called Xinzhai. There is a Mani stone pile in the village, and many Tibetans turn around it.

  This Mani stone pile is 300-400 meters long from east to west and nearly 100 meters wide from north to south. It is said to be composed of 2.5 billion Mani stones, which was listed in Guinness World Records 20 years ago.

  Six kilometers after Xinzhai, it is Yushu City, which used to be called Jiegu Town. There is a mountain in the center of the city, and there is a Jiegu Temple on the mountain, which belongs to the Sakya Sect in Tibetan Buddhism. The building is quite imposing.

  There is a spacious platform in front of the temple. Standing here, you can overlook the whole city.

  In the center of the city, there are museums and King Gelsall Square. There are many restaurants, cafes and bars along the river on the north side of the square.

  The whole city is clean and tidy, and all facilities, including parking, are friendly to tourists, and it is very convenient to eat, drink, live and travel. I stayed here for one night and stayed for two and a half days. When I left, I still felt a little unfinished.

  On the fourth day, full of affection for Yushu, I continued along the ancient Tang-Fan Road. 17 kilometers out of the city, in the valley beside the road, there is a Princess Wencheng Temple. It is said that when she passed here, she had a Buddha carved on the rock wall, and when Princess Jincheng entered Tibet, she built a house in front of the Buddha to form protection.

  Go further and pass Yushu airport. Along the way, it was mostly grassland, which was very flat. There were not only cattle and sheep, but also many people who set up tents for a picnic. It looked like tourists from Yushu city.

  It stands to reason that since you travel along the ancient Tang-Fan Road, you should always go south, pass Nangqian County, and then transfer to National Highway 317 in Leiwuqi County. But I have walked that road several times, and this time I decided to take a road I have never walked — — Go to Zaduo first, and then go from Zaduo to Baqing. It is said that this road can also be counted as the ancient Tang-Fan road. After all, there are several legends about Princess Wencheng’s route to Tibet, which are not unified.

  So, in a place called Buluo Village, leave National Highway 214, go straight, head west, and drive to Zaduo County. The scenery on this road is quite good.

  After driving for 150 kilometers, it passes through Zaduo County, which is next to the upper reaches of Lancang River — -Zhaqu, known as the first county of Lancang River. The size of the county seat is a bit scary, extending almost 20 kilometers along the national highway. In my impression, it seems that I have never seen such a large county seat.

  I didn’t stop in Zaduo County. I drove through the city and went on. The following section of the road, with good road conditions, is said to be newly built and seems to have just been opened to traffic. The height continued to rise and soon recovered to more than 4000 meters.

  After more than two hours, it was dark. Soon, after passing a road class, there seemed to be no one inside, and there was an open space in front of the door, so I stopped, moved my luggage to the front row, made room for a bed, and got into the sleeping bag. The next morning, I learned that the outside temperature was about 5 degrees below zero. Before leaving, I prepared two sleeping bags, one of which was down, which could cope with 10-20 degrees below zero.

  On the fifth day, I got up in the morning, cooked a packet of instant noodles with a steam stove, and went on after eating. Soon, I entered Xizang, but there was no sign of provincial boundaries, only a public security checkpoint.

  After entering Tibet, the pavement began to be damaged. Before long, the damage became more and more. The depth of some pits actually reached one-third of the tire, and the edges of the pits were mostly right angles. When I saw it, I had to be careful. In the face of a large number of pits, I could hide if I could. If I couldn’t hide, I would go to a shallower place for fear of scraping the tire or chassis.

  In cross-country driving training, there is a bullet hole project, but it is a soil site, and it is not a big problem to knock it, but it is all pits formed by damaged asphalt roads. If it happens to knock the bottom of the engine oil, it will be in trouble — — I once met it in Langya Mountain near Beijing, and the engine oil leaked quickly. I quickly turned around, turned off the engine and taxied for more than 10 kilometers. I came to a flat land and met a village. With the last bit of inertia, I slid my car to the black and white iron processing department in the village, spent 5 yuan on welding, joined the spare gas and left.

  At this time, although there are spray guns and spare engine oil in my equipment, if I encounter an accident, I should be able to solve it on my own, but I really don’t want to get off the bus in the face of the dust all over the sky. The environment on this road is too bad, so it is more comfortable to hide in the car. Because of this, I didn’t even take out my camera all morning.

  On the severely damaged road section, I walked 90 kilometers in fear and finally came to the 317 National Road. Not far to the west, it is Baqing, and then it is Suoxian. There is a gelug sect monasteries in the county seat, and the building is divided into two parts: the Red Palace and the White House, so it is known as the Little Potala Palace.

  Go west for 4 hours along National Highway 317, and come to Naqu, a big city in Xizang. Every time I go back to Beijing after entering Tibet, I will pass by when I take National Highway 109.

  On the sixth day, I left Naqu and arrived in Lhasa in four hours, because there is only 330 kilometers between the two cities and it is an expressway, and it is free. When passing through Nyainqentanglha Peak, an observation deck was built on the expressway, which was quite good.

  At noon, enter Lhasa city. From home, it is 3616 kilometers to Lhasa. After leaving Beijing, I refueled four times, namely Dingbian, Gonghe, Yushu and Naqu. When I arrived in Lhasa, the fourth tank of oil only consumed 2 small compartments, leaving 900 kilometers of battery life. You may say that this car 18 years ago has a good fuel consumption performance. In fact, even better results are yet to come.

  Compared with my first visit to Lhasa many years ago, one of the changes is that the urban area has expanded a lot. Of course, tourists are still concentrated in the Potala Palace, Jokhang Temple and Jokhang Temple.

  Take me for example, every time I come, I basically stay in the guesthouse or the Eight Lang School, so it is convenient to go out shopping. But I didn’t stay this time, because the guesthouse rose to more than 400 yuan, so I chose the Xizang Hotel with more than 200 yuan. Some people think it is old, but I quite like this old-fashioned hotel. For example, every time I go to Shanghai, I stay in Shanghai Tower, and every time I go to Guangzhou, I stay in Shengli or Huaxia.

  I knew about Xizang Hotel when I was a student. It seemed to have just been completed at that time. The China Tourism newspaper also reported that it would place the lobby on the second floor, which would help tourists to climb fewer buildings. After all, flying to Lhasa would inevitably lead to high opposition in the first two days.

  Walking to Lhasa, the trip to the ancient Tang-Fan Road was completed. 1400 years ago, when Xizang was in the Tubo period, the 33rd generation of Zampa of this dynasty — — Songzang Gambu moved the capital from Shannan to today’s Lhasa and built the Potala Palace. Ten years later, at the age of 25, he married the 16-year-old Princess Wencheng. The princess came to Lhasa along the ancient Tang-Fan Road and built the Xiaozhao Temple to worship the 12-year-old statue of Sakyamuni brought from Chang ‘an.

  Prior to this, Bhrikuti Devi, which Song Zang Gambu married from Nepal, built Jokhang Temple to worship the 8-year-old statue of Sakyamuni brought from Nepal. Because the Jokhang Temple was built first, the Jokhang Temple was formed around Lhasa City, and it is still the center.

  Nowadays, the statues of Sakyamuni at the age of 8 are enshrined in Jokhang Temple, and those at the age of 12 are enshrined in Jokhang Temple. Why do they switch? There are different legends, one of which is the military threat of the Tang Dynasty. I don’t know which legend is closer to the truth, but what I do know is that the Tang Dynasty and Tubo actually had a long war against each other. The Tubo army even invaded the capital Chang ‘an and set up an emperor for the Tang Dynasty.

  In front of Jokhang Temple, there is a dead willow tree, which is said to have been planted by Princess Wencheng herself. There is a monument next to it, which was established in 823 AD after the Tang Dynasty and Tubo fought intermittently for 200 years.

  In the next few days, like every time I went to Lhasa, I first walked around Jokhang Temple several times in the morning, and then found a teahouse to drink sweet tea like Tibetans. A pot of 6 yuan can kill most of the day. In the afternoon, find a cafe and then have coffee. That is to say, all day in a daze, nothing else.

  In my opinion, the best thing in Lhasa is to be in a daze and do nothing.


  Next Travel Notes: Click on the picture below to enter directly and release it on September 18th.

  

  After enjoying a few days in Lhasa, I drove away all the way to the west, passing through Yangzhuo Yongcuo, Karola Glacier, the ancient city of Gyangze and Sakya Temple, and then crossed the Sangmu Ladaban at an altitude of 5,566 meters and the Laqiong Layakou at an altitude of 5,830 meters, especially the latter, which was recognized by the local police as a place only accessible by four-wheel drive off-road vehicles. My 18-year-old Touran, with little horsepower and a forerunner, is still as fast as flying at such a high altitude.

False eyelashes that earn tens of billions a year are trapped in brands.

The competition of false eyelashes’ involution starts with the types.

False eyelashes, which were popular all over the country more than ten years ago, are handmade false eyelashes 216 in Taiwan, China. The advantage is that the root of eyelashes is made of cotton stalks, which are soft to the touch and low in price. Even in 2023, you can buy a box for only two or three yuan.

The shortcomings of this kind of false eyelashes are also obvious. Because there is no sharpening process, it looks fake, cheaper and inferior products, even on the eyes, stagger, but because of the single option in those years, it was used by celebrities and the general public. Now, 216 false eyelashes have basically withdrawn from Chinese’s makeup table and become a consumable for novice makeup artists to practice their hands.

In recent years, consumers pay more attention to eye products, and false eyelashes exceed lip makeup and exceed expectations.

At this time, the manufacturers put more efforts into research and development. At first, the types of false eyelashes were only referred to by letters, such as A-type, V-type and Y-type eyelashes. Later, consumers responded that it was troublesome to wear a whole shape of false eyelashes, so there appeared a single cluster of eyelashes with fairy hair, sandwich style and fishtail style. For example, the boxed false eyelashes developed by Princess Moon, a brand, integrated a variety of upper and lower cluster eyelashes, which gained a good reputation among consumers and formed word-of-mouth marketing passed down from everyone.

Recently, the popular false eyelashes belong to the white deer with red Yuetong magnetic attraction false eyelashes. It has only two small pieces, no glue, and the operation is simple. Merchants can only wear them in one second with a small clip, and the fool-like operation saves makeup time. However, consumers don’t buy it, and a large number of netizens said that improper operation will still lead to falling off.

At present, consumers’ requirements for false eyelashes are very complicated. They should be simple, quick and easy to operate, and they should not delay time. Because the daily replacement loss is large, the price cannot be too high, and the styles should continue to evolve with the change of makeup.

For example, offline consumer Xiaoyi gave up this makeup process and switched to Cosmetic Contact Lenses because the technical operation of pasting false eyelashes was too difficult. "I feel that it is too difficult to use, so it is unnecessary to paste false eyelashes".

Consumers’ high requirements on the technology of false eyelashes make manufacturers roll in the material of false eyelashes, ranging from animal hair such as mink hair and rabbit hair to chemical artificial fiber hair such as PBT and PET, as well as silk protein hair. Most manufacturers will use artificial fiber hair to save costs.

False eyelashes come to the sales field, and the competition in brand marketing is also fierce.

E-commerce platforms 1688, Taobao, Pinduoduo, Tik Tok, Xiaohongshu, etc. have emerged one after another, which further promotes the price involution of false eyelashes. The price of a single box of false eyelashes is lower, and the natural false eyelashes occupy the first place in the sales of shopping websites, but the unit price is only around 6 yuan. On the platform of Little Red Book, consumers can spend a single box of three rows of false eyelashes under 3.9 yuan by combining platform coupons.

Overseas platforms such as Amazon and AliExpress are constantly emerging, and false eyelash merchants are also targeting overseas. Offline sales of false eyelashes have decreased. With the help of the east wind of cross-border e-commerce, Wang Guoqing, a young man from Shandong Province born after 1990s, aimed at Amazon market, and his daily flow was six or seven thousand dollars.

By 2021, with a large number of domestic false eyelashes businesses collectively turning to cross-border e-commerce, false eyelashes were quickly rolled abroad, which made a small business like Wang Guoqing feel pressure. Because it was a small business, the advertising of $100 a day could not get the corresponding sales, so he had to switch to many cross-border e-commerce. A cat-eye shaped false eyelashes developed by the team was sold for more than two months, totaling more than 30,000 orders. Now, their company’s daily order volume has reached 2000 orders, accounting for 75%-80% of the company’s total business volume.

Zhang Chuanyu, who is also a native of Shandong Province, put the main battlefield on AliExpress and founded the FADVAN brand. In 2020, the company transformed and focused on false eyelashes, focusing on the Brazilian market. In 2021, the sales volume of a single store in the Brazilian market exceeded $1.6 million in the first year.

Zhang Chuanyu believes that his greatest advantage is that he can keep up with the needs of consumers. By studying the platform data, his team calculated the user’s preferences and improved the original "flowering" eyelash style into a false eyelash style between exaggeration and nature, which is more in line with the aesthetics of Brazilian women. This product is currently sold for 400,000 US dollars every year.

Wang Guoqing’s false eyelash craft was introduced by her parents and studied in pingdu city, Shandong Province, while Zhang Chuanyu was originally from Pingdu.

From domestic volume to foreign countries, the false eyelashes market is fierce, but it is always inseparable from pingdu city, Shandong Province. Where is this small town fierce?

Pingdu city is the capital of false eyelashes in China.

For every ten pairs of false eyelashes consumed by women all over the world, seven pairs come from Pingdu.

According to the official data of pingdu city, the current output value of false eyelashes in pingdu city has reached 10 billion yuan. When you look up in the street of a small town, you can see signs with the words "eyelashes" everywhere.

The development of Pingdu false eyelashes industry can be traced back to 1980s, when many Koreans were doing business in Shandong, and Korean-funded enterprises began to set up eyelash factories in Qingdao. A villager named Cui in osawa Town, pingdu city was engaged in foreign trade, and after learning false eyelashes technology from Korean enterprises, he set up a family-style workshop in the local area.

The rudiment of Pingdu false eyelashes has taken shape, and the key point is how to sell things. Local residents take stupid methods, run to the market manually, take false eyelashes with them in big bags, and carry human flesh all over the country.

Gao Shanmin clearly remembers that his annual income with relatives soared to 300,000 yuan by relying on false eyelashes.

The high profits aroused the local people’s fighting spirit, and false eyelash factories rose from the ground and became one in Pingdu for several years, which brought huge profits to the local area.

The most specific birthplace of Pingdu false eyelashes is located in Changle Town, Dazeshan, pingdu city. On this land, the legend of Pingdu false eyelashes was worn by the hands of local women.

But at the beginning, the shortcomings of flat false eyelashes were also obvious. They were made by hand, with rough appearance and immature technology. Therefore, after making a profit, the original Pingdu false eyelashes boss sent his employees to Europe, America, Japan and South Korea to learn skills. In the next few years, he collected the essence of false eyelashes from all over the world, and Pingdu false eyelashes gradually became excellent in quality and diverse in styles.

The rapid development of decades has made the false eyelashes industry in Pingdu form a huge scale, with 2,165 households engaged in the false eyelashes industry, which has driven more than 50,000 people to obtain employment. What outsiders can’t imagine is that Pingdu’s small eyelash factories have actually propped up most of the global sales of false eyelashes.

In Pingdu, most of the false eyelashes factories are family workshops. Usually, men are responsible for building the outreach market of production and sales channels, while women are generally responsible for the production of false eyelashes.

Ms. Fan has been a false eyelash worker for 20 years because this job is close to home, which is convenient for picking up and dropping off children and taking care of the family. Most workers in Pingdu entered the false eyelashes industry after starting a family.

When foreigners walk into Pingdu and sit in taxis of local people, and have no intention to ask about the development of false eyelashes industry, they will get the answers from relatives and acquaintances who are false eyelashes practitioners.

Lao Cui, a taxi master, said that his cousin built a factory from the beginning, learned from acquaintances to find goods and recruit people, and slowly formed a team of 20 people. Everything was facilitated by the mutual help of fellow villagers.

On false eyelashes, Pingdu has also developed a complete industrial chain.

In 2022 alone, 800 companies were added from the production, processing and sales of false eyelashes.

The chain of making false eyelashes is long, and a pair of false eyelashes about two centimeters needs to go through nine steps: pressing hair, combing hair, putting on the thread, cutting hair, winding tube, setting, peeling tube, supporting and packaging before leaving the factory.

Handmade false eyelashes are more exquisite, while mechanically produced false eyelashes are single and rigid.

Every female worker in Pingdu factory needs to be responsible for different processes. Take hair cutting alone, a female worker can complete five or six thousand pairs of false eyelashes by working eight hours a day. In order to improve efficiency, one process is often finished before the next.

When consumer demand changes with the market trend, the product program of Pingdu false eyelashes needs to be adjusted in time. However, due to the different styles and lengths of false eyelashes, the methods of "combing hair" and "setting" are different.

Restricted by a series of objective conditions, Pingdu false eyelashes factory is highly dependent on labor.

In addition, the semi-finished products, finished products, glue, cartons, packaging bags and other products of Pingdu false eyelashes are all made by enterprises, and the division of labor of the false eyelashes industry is more detailed, and the supporting industries are gradually complete.

How hot is the Pingdu false eyelashes market?

It can be said that in 2019, the sales of false eyelashes exceeded 10,000, which can reach the top three in the country, but now this figure is not surprising.

With a large number of young people entering the Pingdu false eyelashes industry, combined with the new background of e-commerce and cross-sea, merchants have also taken the initiative to invest in new business models such as live online stores. Under the wave of e-commerce, young bosses who know more about the "Z generation" join the e-commerce, while the old family workshops are marginalized.

In the live broadcast rooms of some fake eyelash online stores, you can often hear such words: "The No.1 link is higher than the No.2 link, and it will be more flattering, Barbie Eye, 24.9 yuan."

Now, the biggest embarrassment of Pingdu false eyelashes is the lack of well-known brands.

Because the link of Pingdu false eyelashes industry is too long, it takes two months for a worker skilled in complex processes to get started, but there are almost no all-round workers.

Pingdu’s false eyelashes factory can’t do all kinds of false eyelashes, and the standards of false eyelashes in each factory are different, so it is difficult to control the production conditions and quality, and it is impossible to form a big brand.

Most factories still make profits by OEM products, and the income of a false eyelash product is only a few cents.

If you can’t accumulate stable and long-term customers, you can’t raise prices and get high added value. You can only continue to be a foundry, and the fake eyelash factory without a brand falls into a vicious circle.

Therefore, in the domestic market, only two large eyelash brands have been created at present.

A company, WOSADO Yuetong, which recently became popular with magnetic false eyelashes, got an investment of 300 million yuan under the investment of Sequoia China Seed Fund, Gaoyou Venture Capital and Dachen Venture Capital, and its main product is magnetic false eyelashes which can be easily detached.

The other is MLENDIARY Milan Diary, which was established in 2020. The fist product is the "Flash-on" series of false eyelashes. The A round was led by Fengrui Capital and followed by Shengjing Jiacheng, and the A round investment of more than tens of millions of yuan was completed.

The operation of these two brands is off-line, trying to educate consumers in beauty collection stores and shorten the link between products and consumers in beauty salons.

However, the popularity of the two has never been out of the circle. Compared with Princess Moon and Dream Deer, which are famous for their word-of-mouth communication, their influence among consumers is slightly weaker.

In overseas markets, Pingdu false eyelashes are on a roll in sales volume. Although they can earn a certain profit, they are mainly sold by OEM, so it is difficult to form a well-known brand.

However, Pingdu false eyelashes have tasted the sweetness of the high-end market. False eyelashes sold to overseas high-end salons need professional glue and the skills of local technicians. The charge is about 200 US dollars. The salon-level false eyelashes produced by Pingdu Factory have the highest profit rate, even reaching 100%.

Unfortunately, it is still difficult for Pingdu false eyelashes to enter the high-end market. For example, the false eyelashes of large international beauty companies such as L ‘Oré al and MAC are mostly from Java, Indonesia, and the companies that provide false eyelashes to the British royal family are also in Indonesia.

As a labor-intensive industry, Pingdu false eyelashes have low barriers, easy homogenization of products, and difficult upgrading of industrial chain, which is difficult to help the growth of high-quality brands. People can only remember the flat false eyelashes, but they can’t find the familiar big brands.

In order to break the situation, the current Pingdu false eyelashes are in the industrial transformation period. The local government also provided policy support, investing 3 billion yuan to create a "beautiful online economic industrial park", integrating e-commerce, sales, logistics, brand and research and development, and began to cultivate a false eyelash industrial belt. In terms of target consumers, we will vigorously develop "her economy" and "Z generation" groups, subdivide new industrial tracks, and develop cross-border e-commerce.

This article is from: GPLP

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When the top flow of love is exposed! The other party is a beautiful online celebrity divorced with a baby, and her body is hot and black.

Later, Li Xian’s fans and Xiaoxue winema had a big fight in the comment area. Li Xian fans asked her to answer directly whether she was Li Xian’s girlfriend. Xiaoxue winema also started to choke without showing weakness: Ask him (Li Xian), see if he cares about you, and you can only find a sense of existence here.

For example, in 2016, Ruoyun Zhang’s "Forensic Qin Ming", which successfully brought fire, has his figure. He plays Lin Tao, the captain of the criminal police team.

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Gualo analyzed the young marshal’s tactical pattern, and Inzaghi made up for the weakness of Tarzan.

Inter Milan’s team reporter Guaro discussed in his personal column that the young coaches in European football, Arsenal, Leverkusen and Inter Milan have performed well this season. The head coaches of these three clubs are all young coaches, especially Alonso’s tactical ability is enviable. Guaro analyzed the tactical pattern of Jong. He thought that the achievements of the pharmaceutical factory were somewhat unexpected, and Longge needed to continue to prove himself. The Gunners and the Nerazzurri have maintained a progressive trend, so Guaro thinks that the tactical pattern of Tarzan and Inzaghi is more valuable. Moreover, Guaro predicted that Arteta might create miracles in this season’s Champions League, and Inzaghi also had the opportunity to lead his team into the semi-finals.

When Guaro analyzed this topic, he pointed out the tactical pattern of Arsenal and Inter Milan at this stage, showing a complementary model-Tarzan made up for Inzaghi’s weakness, and if the two young commanders can combine their respective advantages, they can both become real world-class famous commanders. Before Guaro discussed this topic, he first emphasized that excellent coaches, basically in the young stage, have shown great strength. Guardiola and Mourinho are typical examples. No matter how big the gap between them is now, at least both of them won important championship trophies at the early stage of their coaching career, and their tactical pattern and concept have been widely recognized.

Some people will say that klopp is a late bloomer. However, Guaro said that Uncle Zha’s teaching career in Mainz has already demonstrated the tactical strength of "making the weak team stronger". It’s just that klopp was constrained by the platform in the early days. After all, Mainz is a small club, including the stage when he coached Dortmund. The management of the Rossoneri was fussy about signing, and this club is only a potential team at best. Back to Arteta and Inzaghi, they all had "signs" in the early stage of their coaching career, and their tactical concepts can just make up for each other’s weaknesses. In Guaro’s view, Ta Shuai’s weakness is obvious. He is not good at coaching teams with thin lineups.

Arsenal in the 21 ~ 22 season, this club already has the strength of the lineup of top teams in the Premier League. Why did Tarzan stumble and almost quit class? Guaro analysis showed that there was almost no bench depth at the Emirates Stadium at that time, and Arteta only had a starting lineup in his hand, so he could make do with the game. Once a player is injured or has a state problem, the gunners’ record may collapse. The league trend, including Arsenal’s, was very good last season, and it fell short in the last few games of the title race. It was also because Tarzan’s weakness was revealed-at that time, Rice and Havertz had not come to the Emirates Stadium, and the main players of Arsenal were too tired during the busy schedule.

Nowadays, Inter Milan’s lineup is quite thin, but Inzaghi can lead the team to maintain the advantage in multi-line operations, so he can make up for the shortcomings of Tarzan. Guaro stressed that Inzaghi has always adhered to the 3-5-2 formation, unlike Ancelotti, who used to make several different tactical patterns by changing the formation. In other words, Inzaghi can mobilize the enthusiasm of the players, which is the fundamental reason for him to make up for Tarzan’s weakness. Of course, Guaro admits that Artta’s positioning for players is also good, and Havertz has a trend of Cycas blooming in these games, mainly because Ta Shuai gradually found the manual of the German star.

Some people will say that the intensity of the Premier League and Serie A is completely different. The depth of the Nerazzurri’s bench can be "drag out an ignoble existence" in Apennine football. However, Inzaghi’s tactical pattern is definitely not good in the Premier League. After all, there are too many strong teams in English football. However, Guaro said that the number of strong teams in Serie A is also increasing, and the league title has become uncertain. Juventus has lost its dominance in the league. Milan duo and Napoli took turns to win the championship in previous seasons, which fully shows that Inzaghi is facing a lot of competitive pressure. Moreover, little Inzaghi has the title of "King of Cup", which shows that he has "single-handedly grasped" both at home and abroad. Even though many people think that the internal competition pressure in Serie A is less, the Nerazzurri reached the Champions League final last season, which is a real record. At the beginning, they also defeated the strong teams in other leagues. The author thinks after the ball,Tarzan’s weakness may also be that he has to gradually adapt to the competition system in the Premier League, and the Gunners have been on the right track in the "post-Wenger era" since last season. Arsenal also encountered problems with Manchester United, but the management of the Arsenal is more professional. Since Inzaghi made up for Tarzan’s weakness, this is also a conclusion based on the external environment.

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The price of Cadillac XT5 in Quanzhou is coming, and the discount is 130,000! If you miss it, there is no

Welcome to the Autohome Quanzhou promotion channel, here to reveal a car buying feast that you can’t miss. Currently, the high-profile luxury SUV is undergoing an unprecedented price reduction in Quanzhou. The maximum discount is as high as 130,000 yuan, making this originally high-end model more cost-effective. The starting price has been reduced to 242,700 yuan, which is a great opportunity for consumers who pursue quality and affordability. To grab this wave of offers immediately, be sure to click the "Check Car Price" button in the quotation form to get the latest and most comprehensive discount information, so that your car buying dream can be realized at a lower cost.

泉州地区凯迪拉克XT5降价来袭,优惠13万!错过就没有

The Cadillac XT5 is the perfect blend of luxury and power in its unique design language. The front face features the family’s signature diamond-cut design, and the air intake grille uses a large area of chrome material to create a strong visual impact. The overall lines are hard and smooth, revealing the coexistence of movement and elegance. Whether it is the details or the overall shape, it shows the luxury and modernity of the XT5.

泉州地区凯迪拉克XT5降价来袭,优惠13万!错过就没有

The Cadillac XT5 presents an elegant profile with its delicate body proportions. The body size is 4813mm*1903mm*1682mm and the wheelbase reaches 2857mm, ensuring a spacious interior space and a comfortable ride experience. The front and rear wheelbases are both 1645mm, providing good stability for the vehicle. The tire specifications are uniform, and the front and rear wheels are selected with 235/65 R18 specifications. With a unique wheel design, it not only enhances the visual effect, but also provides good grip performance, providing the driver with a smooth and dynamic driving experience.

泉州地区凯迪拉克XT5降价来袭,优惠13万!错过就没有

The interior design of the Cadillac XT5 reflects the perfect fusion of luxury and technology. The exquisite leather steering wheel provides manual up and down + front and rear adjustment functions, providing the driver with a comfortable grip and precise operation experience. The 8-inch central control screen is equipped with an advanced automatic speech recognition control system, which supports multimedia, navigation, telephone and air conditioning control, making it easy and intelligent to operate. The seats are made of imitation leather and leather, providing 4-way front and rear adjustment, backrest adjustment and waist support. The front seats are equipped with heating function to ensure ride comfort. The driver’s seat is also equipped with a power seat memory function, which brings personalized customization to the driver. The second row of seats supports front and rear adjustment and backrest adjustment, and the rear seat supports proportional reclining, which makes space utilization more flexible. The overall interior workmanship is meticulous, creating a luxurious and practical riding environment.

泉州地区凯迪拉克XT5降价来袭,优惠13万!错过就没有

The Cadillac XT5 is powered by a powerful 2.0T turbocharged engine with a maximum power of 174 kilowatts and a torque output of 350 Nm, which can easily handle a variety of driving scenarios. With 237 horsepower, this engine provides ample power support for the vehicle. A matching 9-speed manual transmission further enhances driving flexibility and comfort, ensuring a smooth acceleration and shift experience.

To sum up, the Autohome owner is full of praise for the exterior design of the Cadillac XT5, which he describes as "hummingbird", atmospheric and stylish. He specifically mentioned that the XT5 not only attracts attention in the city, but also becomes the focus of attention in casual occasions, such as picnics. Obviously, the XT5 has won the favor of others by virtue of its unique design, which not only satisfies the personal taste of the owner, but also wins the favor of others.

Reduce the burden on patients with drug price reduction and quality improvement

  In November this year, the prices of drugs such as metformin, gliclazide and montelukast sodium will drop again. This change is attributed to the centralized procurement of drugs organized by the state. In August, the third batch of centralized drug procurement organized by the state, which is the largest by far, produced a successful result. A total of 191 products of 55 drugs were selected, with an average price reduction of 53%. The successful result will be implemented in November. Commonly used drugs such as metformin are among the drugs selected in centralized procurement.

  Since December 2018, the centralized drug procurement organized by the state was piloted in 11 cities including Beijing and Tianjin ("4+7" pilot), the number of drugs purchased has reached 112, involving more than 200 selected enterprises. Centralized purchasing has greatly reduced the price of some high-priced but large-dosage good drugs, reducing the burden of patients’ medication. According to the agreed purchase volume, the annual cost dropped from 65.9 billion yuan to 12 billion yuan, saving 53.9 billion yuan. According to the reimbursement rate of 60%, it saved 21.6 billion yuan for patients and 32.3 billion yuan for medical insurance fund.

  Relevant experts said in an interview with reporters that the core of drug centralized procurement is that the procurement office buys drugs on behalf of public hospitals. Generally, it is clear about the purchase quantity, and the lowest bidder wins the bid to reduce the price of purchased drugs. Through centralized drug collection, the masses will use low-priced and high-quality drugs for a long time. At the same time, through reducing costs and stabilizing demand for pharmaceutical enterprises, the drug circulation order will be further optimized and the industry ecology will be gradually improved. In the future, with the further promotion of centralized purchasing, the policy dividend will continue to "reduce the burden" for patients, and the problem of expensive medical treatment will be effectively alleviated.

  Ms. Liu, a Shanghai citizen, is a lung cancer patient who has been treated with targeted drug gefitinib orally. "In the past, this medicine cost 60,000 yuan to 70,000 yuan in half a year. Now, as long as the individual pays a few hundred yuan a month, our family can afford it. The good national policy makes it no longer worry about seeing a doctor." Ms. Liu said.

  Through centralized procurement with quantity, the price of drugs tends to be reasonable, and the accessibility of patients to drugs is greatly improved. The data showed that the prices of selected drugs in centralized procurement dropped sharply, with the original drug gefitinib tablets reduced by 76% and fosinopril sodium tablets by 68%. Not only did the original research drug "self-degrade", but the selected generic drug equivalent to the original research drug also "dived" greatly, which also forced the price reduction of similar original research drugs that were not selected in the market.

  Practice shows that the selected drugs are popular in clinic, and the completion degree of agreed dosage is high. After the expiration of the "4+7" pilot project for one year, the average purchase amount of 25 selected drugs was 2.4 times, and the purchase amount of selected drugs accounted for 78% of the purchase amount of the same drug.

  How to ensure the quality of drugs after price reduction? Experts said that the national centralized drug collection has a high threshold, which means that even if the price of the selected drug is low, the quality is guaranteed. Only generic drugs that have passed the consistency evaluation are eligible to compete with the original drugs in the next price. In this case, winning the bid is different from the previous "taking the lowest price" without distinguishing the quality level. In addition, after the election, the drug regulatory authorities will strengthen supervision and inspection and product sampling inspection, strengthen life-cycle quality supervision, and let everyone eat "safe drugs".

  In order to ensure that centralized drugs enter the hospital, the medical insurance department has made it clear that the frequency and intensity of supervision and inspection should be strengthened for those drugs that are not selected and similar substitute varieties behave abnormally; For doctors whose prescription consumption has dropped significantly, it is necessary to strengthen interviews with doctors, and at the same time take measures to ensure that the selected products always maintain stable purchase and sale and timely payment.

  Since the two batches of centralized procurement landed, the procurement progress of the selected products has been faster than expected, and the time for medical institutions to pay back money has been greatly shortened. This has played an important role in maintaining the cash flow of enterprises and promoting the resumption of production. After the recent announcement of the results of the third batch of national centralized procurement, the stock market reacted steadily. On the day of bid opening, the generic drug sector outperformed the broader market, indicating that the market recognition is getting higher and higher.

  More importantly, centralized procurement has also profoundly changed the ecology of the pharmaceutical industry and promoted pharmaceutical companies to pay more attention to marketing transformation and R&D innovation. The data of key enterprises show that the proportion of sales expenses to operating income of some selected enterprises has dropped from 40% to about 5% to 10%; Some over-evaluated generic drugs have effectively replaced the original drugs.

  "Centralized procurement is a broad and profound interest adjustment. The key is to have the strong leadership of the CPC Central Committee and the State Council to lead us to turn institutional advantages into governance efficiency." Hu Jinglin, director of the National Health Insurance Bureau, said that we will gather consensus on a larger scale and unswervingly push forward this work.

"Cloud Watch Wuhan 28-hour Live Broadcast Witness Wuhan Kaicheng" Participation Recommendation Form

  List of creative staff and editors of "Cloud Watch Wuhan 28-hour Live Broadcasting Witness Wuhan Kaicheng"

  Founder:

  Wang Wenbin, Yang Jihong, Bao Junhao, Yan Min, Wang Yajun, Mei Cheng, Chen Xiaoxia, Bin Fang, xingxing, Duan Baiyu, Yan Ying, Wang Zhenbo, Dong Hao, Yang Nana, Lin Zhe, Fan Xue, Zeng Yating, Du Dan, Song Xinyue, Cheng Bo, JUNG WOO, Wang Sumin, Lu Li, Zhang Xin, Cui Hongfei, Kang Yiou. Jiang Hua, Shi Chuankai, Chen Chen, Qu Liuyan, Cui Chen, Sun Ruozhou, Wang Jian, Zou Yun, Chen Min, Zou Yue, Wang Ning, Zheng Zikai, Liu Yang, Gong Taoran, Lin Lin, Eva, Zheng Shicheng, Wang Ziyuan, Wang Jiale, Guo Han, He Mo, Wang Tianhao.

  Editor:

  Liu Qianrong, Bao Henan, Liu Chang, Wang Kun, Zhu Yikan, Yin Chuo, Xiang Shuang, Hao Jianlong, Li Yujia, Zhang Gong, Yang Yufan, Xu Zhiyu, Xu Pai, Sun Yiqi, Qin Fen, Liu Yutong, Wu Lishan, Yan Yu, Tao Jingyi, Yao Yuan, Peng Tao, Han Jin, Gao Lin, Han Yi. Fu Renyu, Guo Kun, Teng Hao, Chen Shimeng, Feng Qiang, Yu Xiaojie, Zhang Jiwen, Li Yu, Zhang Linlin, Wang Jiaolong, Cao Shuang, Chen Bo, Ma Ruili, Liu Tingting, Xiong Yumeng, Tian Qiaoya, Wang Xueyan, Xiong Jiazhi, Jin Chenchen, Li Juan, Hao Jianhan, Shao Bochen, Cui Yao, Zhu Yulong, etc.

  Two-dimensional code of the work "Cloud Watch Wuhan 28-hour Live Broadcast Witness Wuhan Kaicheng"

  Explanation on the starting time of QR code scanning

  The first broadcast of this live broadcast was at 20: 30 on April 7th. As the live broadcast lasted for nearly 28 hours, it didn’t end until the early morning of April 9th, and the review could not be generated until the end of the live broadcast, so the release time of scanning code was April 9th, which is hereby explained. Please let the jury know.

  The manuscript of the work "Cloud Watch Wuhan 28-hour Live Broadcast Witness Wuhan Kaicheng"

  Chen Min, Host of Central Radio and Television Station 00:01

  I think tonight, in the 28-hour live broadcast of CCTV video, we are actually talking with people from all walks of life and professions in Wuhan who are doing different jobs between epidemics.

  Zheng Zikai, Host of Central Radio and Television Station 00:13

  But they are also dedicated to Wuhan, fighting for Wuhan, and persisting for Wuhan.

  Chen Min, Host of Central Radio and Television Station 00:19

  Yes, there are so many people like this, and there are many such warm-hearted stories. When I was doing the program before, I learned two stories. One should be a vegetable farmer in the next city. He just sent the vegetables produced by his family to the hotel where the medical team in Hubei Province stayed. He didn’t know if people had a pot, and he could bury his own pot to cook, even to deliver vegetables. Then he rode an electric car. He came out at about 90 o’clock in the morning. He didn’t have navigation, and he didn’t know the way. He just walked all the way and asked.

  Then when he arrived at the hotel, he seemed to have four baskets of vegetables, so he moved down and said that his face was red with cold because of the rain. When he moved, he said that the food was not good-looking. He said that the food was not good-looking, but delicious. This sentence impressed me deeply.

  In addition, it seems to be a girl born after 1990. She made her own cafe in Optics Valley. Then after the outbreak, she felt that everyone was using their own ways to help the city and the people in the city. She said, What can I do? I will make coffee. She felt that the medical workers who helped Hubei and Han were very tired at that time, and the coffee was refreshing. If they could drink a cup of hot coffee after a tiring day, they would be very warm-hearted, so she sent a message in the group saying whether there were any baristas who would like to make coffee and provide voluntary labor, and which store they would meet tomorrow. Then they were able to produce about 500 cups a day, and later the output might increase. All of them made coffee by hand and then wrote "Thank you". Although the doctor has actually taken off his protective clothing sometimes and the coffee is cold, it is still warm and warm to see the words on it. I asked just now, why? There is no way to go to the bathroom after wearing protective clothing, so medical workers can eat less and drink less. Because once he went to the bathroom, he used up a set of protective clothing and had to get another set. At that time, the materials were relatively tight, so everyone really insisted on it for as long as they could, and tried not to go to the bathroom and put themselves in protective clothing. Only then did we see that so many medical workers took off their masks and goggles, and their faces were ugly.But I think it is the most beautiful face.

  Zheng Zikai, Host of Central Radio and Television Station 02:51

  Indentations on their faces and scars from goggles are their most beautiful marks. This is the trace of their struggle, and it is also their most beautiful appearance.

  Chen Min, Host of Central Radio and Television Station 03:02

  We now see that there are many iconic places when the city was opened, and some preparations are being made. For example, I now see through my pictures that Wuhan West Toll Station, which initially accepted our connection, now has a lot of expressway maintenance personnel and traffic police assembled in this place, and there may be corresponding activities at 0 o’clock. In addition, we also saw a lot of traffic police. They are mounted police, and now they are also lining up to make some preparations. After a while, when the time to open the city comes, we will send the signal in front of us back to all netizens, so now we might as well go and see those landmark places in Wuhan again.

  Let’s enjoy our cloud watch, our slow live broadcast. The first thing we want to go to is the real-time picture of Wuhan Hanjiang Pedestrian Street, and we can also introduce it to you. Jianghan Road Pedestrian Street is the longest pedestrian street in China, with the reputation of being the first pedestrian street in the world. Its location is in the center of Hankou, Wuhan City, Hubei Province, which is the picture we are seeing now.

  Zheng Zikai, Host of Central Radio and Television Station 04:22

  Now we can see someone crossing the road on the crosswalk, and we feel very excited. When I saw someone crossing the road, we have seen this shot several times, and finally we saw someone crossing the road and someone wearing protective clothing.

  Chen Min, Host of Central Radio and Television Station 04:34

  One of them is wearing a blue protective suit, which should also be some people who are performing official duties at this time. This is the first time we have seen someone crossing the road here, and another motorcycle has passed by here. Of course, now we look very deserted, and soon, maybe in the near future.

  Zheng Zikai, Host of Central Radio and Television Station 04:56

  Maybe in the daytime tomorrow, we can see cars coming and going and people coming and going.

  Chen Min, Host of Central Radio and Television Station 05:02

  Let me introduce this pedestrian street to you. Its total length is 1600 meters and its width is 10~25 meters. It is a famous century-old commercial street in Wuhan, a bit like Dashilan in Qianmen, Beijing, and there are many old brands in Qianmen. Wangfujing in Beijing, Nanjing Road in Shanghai, Heping Road in Tianjin, Central Street in Harbin and Jianghan Road in Wuhan are called the five golden flowers of China metropolis.

  Zheng Zikai, Host of Central Radio and Television Station 05:34

  One of the golden flowers will bloom again after today.

  Chen Min, Host of Central Radio and Television Station 05:39

  Moreover, when this golden flower was troubled by the epidemic, other golden flowers also sent a large number of medical staff. As mentioned just now, there are medical teams in Beijing, Shanghai, Tianjin and Nanjing, including Heilongjiang, especially the medical team in Beijing is next to our unit, like Chaoyang Hospital and Dongzhimen Chinese Medicine Hospital, and there are medical teams led by the vice president to help Wuhan.

  Let’s take a look at the real-time picture of Wuhan Hankou Railway Station. It should be said that Wuhan Hankou Railway Station is also an important location after the lifting of the city today, because the first high-speed train after the lifting of the blockade will arrive in Wuhan in the early hours of this morning. Hankou Railway Station is the largest European-style railway station in China, one of the three major special stations in Wuhan, and one of the four main stations and two auxiliary stations in Wuhan Railway Hub Planning.

  The predecessor of Hankou Railway Station is Dazhimen Railway Station, and there is a Daqianmen in Beijing and Dazhimen in Wuhan. With its wisdom and wisdom, it has high ornamental value and historical relics value, and is the most characteristic and representative landmark building of Beijing-Han Railway.

  In addition, we can take a look at the close-up real-time picture of Wuhan Yangtze River Bridge. When we introduced it to you before, we didn’t introduce the signal of this road. The close-up real-time picture of Wuhan Yangtze River Bridge is a river-crossing passage connecting Hanyang District and Wuchang District in Wuhan. It is on the Yangtze River waterway. This is the first road-railway dual-purpose Yangtze River Bridge built after the establishment of People’s Republic of China (PRC). It is also one of the important historical landmark buildings in Wuhan, and is known as the first Yangtze River Bridge in Wanli.

  Wuhan Yangtze River Bridge was newly built on September 1, 1955, and the closure of the main bridge was completed on July 1, 1957. It was opened to traffic on October 15, 1957 and took more than two years to complete. Then Wuhan Yangtze River Bridge starts from Chuqin Interchange in the west, crosses the Yangtze River Waterway in the east, and reaches Zhongshan Road in the east. The total length of the line is 1670 meters, the total length of the main bridge is 1156 meters, and the upper deck is a two-way four-lane urban trunk road with a design speed of 100 kilometers per hour. Then the lower floor is a double-track with a design speed of 160 kilometers per hour. What we are seeing now is a close-up view of the Yangtze River Bridge.

  Zheng Zikai, the host of Central Radio and Television Station, 08:10

  In fact, we talked about the closure of Wuhan in the program just now. What does it mean? Just now, we had a short film to introduce what the city closure brought to Wuhan. But in this short film, we want to let you know how many floating people there are in Wuhan. What will its closure and city closure bring to Wuhan and the whole country? Let’s take a look at it together.

  (Insert with subtitles)

  Chen Min, Host of Central Radio and Television Station, 12:22

  Cloud Watch Wuhan, welcome everyone to continue to pay attention to the 28-hour uninterrupted live broadcast of CCTV video for you. We will witness the opening of Wuhan together. Our live broadcast will last from 8: 30 this evening to tomorrow, that is, at 0: 00 on April 8, 28 hours to accompany you to witness such a historic moment. It is a turning point in our fight against the epidemic.

  Although after the city is unsealed, it doesn’t mean that our life can be completely back on track, and we can take off our masks by calling friends, but I think this is a very important sign that the epidemic situation is improving, which shows that Wuhan has met a condition of unsealing. However, we must especially remind everyone that at this moment, when the liquidity is strengthened, we must be more cautious, hold on, and hold on. At this time, even if zero growth does not mean zero risk, we still have to do what we should do. Community prevention and control, personal prevention and control, and good personal hygiene habits are all indispensable. In fact, many volunteers were seen in that film just now. Old people can’t buy medicine, so they buy medicine to deliver it. In fact, I think Wuhan is a heroic city, not that every grass, brick and tile in this city are heroes, but that people in this city are heroes, because there are heroic people in this city, so this is a heroic city.

  Zheng Zikai, host of Central Radio and Television Station, 13:36

  That’s right, and during this time, we have seen many local people in Wuhan. They may, for example, become heroes even in ordinary posts by doing vlog and volunteering for sinking.

  Chen Min, Host of Central Radio and Television Station, 13:52

  Let’s tell you a few figures, that is to say, what did Wuhan bring? A modeling analysis from 15 top research institutions in the world. The closure of Wuhan City on January 23rd was the biggest isolation event in human history. How many COVID-19-infected people in China were reduced by an emergency response isolation measure? Over 700,000 people. More than 700,000 people, how many lives have survived because of this incident to enjoy the sunshine every day, enjoy the rain and dew every day, feel the beauty of the respiratory tract and breathe freely. Because the COVID-19 epidemic means that the lungs are filled, that is, the breathing is rapid, and finally it leads to suffocation and carefree breathing. How many people can have it now because Wuhan has closed the city, 700,000.

  On March 10th, local time, then 22 scientists from China, the United States and Britain jointly completed the research. Covid19 in China was the role of transmission control measures within the first 50 days of the outbreak of COVID-19 virus. The travel ban in Wuhan delayed the outbreak of other cities by an average of 2.91 days, that is, it was delayed by nearly three days because of the outbreak of other cities in Wuhan. There are many things to do in three days, just as the fight against the epidemic in China has won the world time, so the blockade of a city in Wuhan has brought more people’s health in a country. This is the positive significance that we have just seen that the closure of Wuhan has brought to the whole country.

  Zheng Zikai, host of Central Radio and Television Station, 15:30

  It also won more treatment time for the whole country. Treatment is not only the treatment of patients, but also the development of vaccines and so on, which have won us precious time. At this time, time is life.

  Chen Min, Host of Central Radio and Television Station, 15:44

  In fact, I propose that we go to Wuhan to have a look again. I want to recommend a MV to you. Its name is Wuhan on the Balcony. It is looking at this city from the perspective of Wuhan Balcony, because everyone should be closed at home, and the balcony has become an exit, which can not only let others see themselves, but also bathe in the sunshine. What was the situation of the balcony in Wuhan in the past 70 days? This is a very special perspective. Let’s have a look together.

  (Insert with subtitles)

  Zheng Zikai, host of Central Radio and Television Station, 19:30

  It is said that disasters will make history progress. I believe that through this epidemic, we will embrace a better Wuhan, a more beautiful city and a stronger China.

  Chen Min, Host of Central Radio and Television Station, 19:44

  Our 28-hour live broadcast is in progress. It’s 23: 30 p.m. on April 7th, Beijing time, which means it’s still half an hour away from zero. It’s the most important moment this evening. The reporters of our CCTV video in front of Wuhan have been scattered everywhere, and they will send back signals for us from Fuhe toll station, Gongjialing toll station and Wuhan West Expressway toll station respectively. Then let’s give the signal to the front. We and all netizens will come to the cloud to watch the big Wuhan on a sleepless night tonight and witness the opening moment of Wuhan together.

  CCTV reporter: Hello, where are you going?

  Hunan returnees: Go to Hunan.

  Central video reporter: Did several people stay in Wuhan for a long time because of the epidemic?

  Hunan Returnees: I am the son-in-law of Hubei, and then I went back to Hunan this year on the 29th of last year, a family, and then I caught up with the epidemic and closed the city on the 23rd, so we couldn’t leave there. Tonight, didn’t you say that it will be unsealed on April 8? We went out after 11 o’clock and caught the second bus.

  Central video reporter: How do you feel about going back?

  Hunan returnees: I’m really happy. I’m really happy.

  Central video reporter: How long is our journey expected to take?

  Hunan returnees: five and a half hours.

  Central video reporter: Still pay attention, you must pay attention to driving at night, don’t drive tired, don’t be distracted.

  Hunan returnees: I have been saving my strength for two and a half months.

  Central video reporter: We can see that the card point has been cleared in advance. In fact, everyone can see that our Gongjialing toll station is also a measure to lift control today, and it has also made a lot of adequate preparations. Today, there are also many media reporters and friends who have already arrived at the scene very early.

  Traffic police reporter: Because such a moment is a moment that everyone has been waiting for for too long.

  Central video reporter: We are also seeing the mounted police from Wuhan now, and we are also going to take them to carry out such an instruction that we are going to unseal today. Later, I’ll introduce you to Guo, the squadron leader of the Chinese Police Fast Riding Squadron. He has been on the front line at Gongjialing Toll Station since the outbreak began, and he knows the situation here very well. Then you can ask him to share some contents with you. Ok, I may still be undertaking some work in my post now, so I’ll go to him later. Now that you are here, how do you feel about our preparations?

  CCTV reporter: To be honest, I am very excited now, because this moment is also a moment that everyone has been waiting for for for a long time. We also hope that with the opening of the passage, the social life order in Wuhan will return to normal in an orderly manner. Come on, let’s ask the camera teacher to turn the camera to the Gongjialing toll station that we are preparing to open.

  Traffic police reporter: But one thing I want to tell you is that although Wuhan has lifted the control measures of the passage from Hubei to Han, our lifting does not mean the lifting of our entire prevention and control measures, let alone the lifting of the epidemic warning. Therefore, if you don’t need to leave Han and return to work, you should try your best not to go out. If you really need to resume production when you are away from Han, you must do a good job of safety inspection before going out, and you must pay attention to planning your own travel routes, avoid traffic jams reasonably during peak trips, and never have traffic accidents.

  CCTV reporter: After a while, when the zero point approaches, we will have a short ceremony of deregulation on the spot.

  Traffic police reporter: Then, as you can actually see, there are many vehicles waiting in line behind, and we also made judgments and predictions in advance, because there are really many people, like the one we interviewed just now, who said that he stayed in Wuhan for a long time and would have gone back years ago. In fact, there are still many such friends, and then some of them are also for work reasons or tourism reasons, including participating in epidemic prevention and control work. Among the drivers who were actually waiting just now, one of them was involved in a construction work of Fangcang Hospital. He was also waiting for this moment, and he was also waiting, hoping to go home. So the queue is quite long, and I can feel everyone’s eagerness to go home.

  Central video reporter: So we arrived at the scene at about 9 o’clock just now, and there were not many vehicles in line. Now, with the approach of the lifting of our control measures, there are more and more vehicles in line. Then our traffic police in Wuhan have also made some preparations for control and diversion, which is more likely to allow everyone to evacuate in an orderly and safe manner.

  Traffic police reporter: Actually, since this afternoon, our traffic brigade has reported the traffic flow every hour, and then we have taken measures to deal with it according to the situation on the spot, including coordinating the traffic brigades in the surrounding areas of each district in advance to lead the way on the spot. Moreover, as you can see at today’s scene, because there are more media reporters, we have also made sufficient preparations, including setting up an area waiting for isolation and queuing in advance, and we also hope that the control of the exit passage will be lifted today, so that everyone can go home safely and happily.

  Central video reporter: in fact, such a moment is really that we have been waiting for too long.

  Traffic police reporter: Since January 23rd, in fact, there are vehicles entering the city and leaving the city. Most of them are basically trucks carrying materials, and these vehicles urgently needed for medical epidemic prevention and control are entering and leaving the city. Here, we still want to remind you that it is the most important thing. Although the control measures for the passage from Han to Han have been lifted today, we still need to pay attention to the prevention and control of the epidemic, and we still need to pay attention to the notices and announcements issued by our epidemic prevention and control headquarters. In fact, during the period when Wuhan Pass closed the passage to the Han Dynasty, our traffic police also kept to their posts and strictly guarded against all card points in the city. From January 23, they are all public security policemen, all of whom are on the front line. In fact, this moment has been waiting for a long time.

  Central video reporter: I can see that although everyone is in a state of being ready, they are still very happy.

  CCTV reporter: Netizen of CCTV, we are now making a live report for you at Gongjialing Toll Station in Wuhan. In a little while, the control measures of Wuhan’s exit from Han will be lifted, so we also invited Liu Duichang to give us a live introduction. What preparations have we made for the lifting of the measures tonight?

  Liu Duichang: First of all, we have done a lot of research and made some relevant plans. Then, before 5 o’clock this afternoon, all our previous hard isolation measures have been dismantled, and then 10 additional police officers have been deployed in the afternoon and during the day. You should have seen it at the scene at night. Our police force is very sufficient. At the same time, we also docked with the police of provincial executives, and then contacted the bayonet staff of Gong Jialing’s collection. Once the bell rang at twelve o’clock, all of them took up their posts. If there is a lot of traffic, they may open all five access points.

  Central video reporter: We learned about Gongjialing Toll Station, which is very special and important. Wuhan is the thoroughfare of nine provinces, and Gongjialing toll station is the top priority of the thoroughfare of nine provinces, so our control measures are also the first to be closed at Gongjialing toll station. So what is the particularity of such a geographical location?

  Liu Duichang: Gongjialing Toll Station is the nearest high-speed exit from downtown. Close to the Second Ring Road, there are five expressways and Fuyin Expressway directly after going out, which is very convenient to Ezhou, Huanggang and Huangshi. If you go out of the province, go directly to Jiangxi and Anhui.

  Central video reporter: 11 33:44

  Therefore, during the period of closing the passage from Han, our traffic police also strictly guard against the checkpoint. Then I want to ask you another question. During this period, we have made a lot of efforts and finally ushered in such a moment. What kind of feelings do you have in your heart now?

  Liu Duichang: The feeling is that it is worthwhile to pay.

  CCTV reporter: OK, we have more important work in Liu Duichang, so tonight we will witness such a moment together.

  Traffic police reporter: There are also many netizens who say that the mounted police of our Han Police Fast Riding Mobile Team are particularly handsome, and the Han Police Fast Riding Mobile Team is also doing key monitoring not only in the various bayonets in the city, but also in the important traffic trunk roads in the city.

  Hanlin Scientific Mobile Team was established in 2016. They are mainly responsible for dealing with some large-scale activities in the city, including some tasks of police security, and some on the road. Because it is a rapid response emergency mobile team, it is also quite versatile. So before last year, our Han Police Fast Riding Mobile Team was all male police. In 2019, we set up the Women’s Mobile Team of the Han Police Fast Ride. This time, during the epidemic, our Women’s Mobile Team of the Han Police Fast Ride was also put into the front line and worked very hard.

  CCTV reporter: Now it’s 11: 46 Beijing time. In a little while, at 0: 00 on April 8, Wuhan will lift the control measures of the exit channel. We will broadcast the whole process live to invite you to witness such a moment.

  Now let’s go back to January 23rd, more than two months ago, when Wuhan Pass was closed. The Gongjialing toll station where we are now is the first closed station among all Wuhan land exits. Today, we stand at Gongjialing toll station again to witness its restart. Today’s live broadcast is also a live broadcast we have been waiting for for for a long time, and such a moment today is also a moment we have been waiting for for for a long time. Now, the on-site road police and high-speed staff will clean up and recover the control board of Gongjialing toll station.

  Central video reporter: Now the time is 23: 54, and the control board of Gongjialing toll station has been removed!

  CCTV reporter: CCTV users, we are now doing live coverage at Gongjialing toll station in Wuhan, so now the high political commissar of Wuhan traffic police is also by my side. First of all, let’s say hello to our CCTV users.

  Gao political commissar: Good evening, viewers of CCTV. Now we are at the toll station of Gongjialing Expressway in Wuhan. If Wuhan wins, Hubei wins, and Hubei wins, the whole country wins. Then it is the moment when Wuhan will be unsealed. It should be said that we demand a staged victory in national defense, so it will be unsealed immediately during this period. Although we have achieved phased results, we must consolidate the results in the next step; On the other hand, we have to resume production, resume production, restore the normal functions of the city, and enter a normal life. The task is still very heavy. We can’t mess up as soon as we open the city gate. On the one hand, we must strictly guard against it now, on the basis of strict defense.

  On-site sound: the Lihan Expressway is restored in an orderly manner, and the traffic is external! Let’s take our positions for road administration, maintenance, toll collection, high police and other personnel, and go to the designated place.

  Central video reporter:

  It’s 0: 00 Beijing time on April 8, and the control measures of Wuhan’s passage from Han to Hubei have been lifted. The gate of Wuhan, which was closed for more than two months, has been reopened, and the suspended Wuhan has officially pressed the restart button.

  Traffic police reporter: The footsteps of spring have come, and many of these vehicles have arrived from about eight or nine o’clock in the evening.

  Central video reporter: Seeing that our vehicles pass through the public toll station one after another, Wuhan has officially opened the control measures for the passage from Han, and the suspended Wuhan has been restarted! Many traffic policemen on the scene are also very excited.

  Central video reporter: In less than 3 minutes, many vehicles have left Wuhan, and the rolling traffic is accelerating the restart of Wuhan.

  Traffic police reporter: Many netizens said that congratulatory messages were sent from all over the country, and Regan Noodles woke up. Not only Regan Noodles woke up, but also the bean skin roast was awake.

  Central video reporter: Now the fireworks in Wuhan are back.

  Traffic police reporter: Our Wuhan traffic police will ensure the safe, smooth and orderly road traffic in the whole city after the unsealing. We will ensure that the roads entering and leaving the city are smooth and orderly, and we will also ensure the traffic safety in key areas. In fact, I believe that all our citizens and friends will understand very well that our hospitals, schools, business districts, places with dense traffic or dense traffic are our key areas, and we will also ensure that the overall traffic organization is orderly.

  Central video reporter: Our police officers are also very excited. After the control measures of Wuhan’s exit from the Han Dynasty are lifted, Wuhan’s social and economic life will gradually return to normal, including the business of our Wuhan traffic police series vehicle management office.

  Traffic police reporter: With the obvious increase of enterprises that resumed production, the number of vehicles on the road in the city has also increased in the past two months. Now it has recovered to 50% in December 2019, which is equivalent to about 30% of the peak traffic before the Spring Festival. The vehicles on the road in the central city are close to 50% of the normal situation. Up to now, 75 entry and exit epidemic prevention checkpoints in Wuhan have all withdrawn their control measures. At the same time, we will restore the normal functions of 19 public security checkpoints and 7 traffic service stations. But please rest assured that we will still have control measures for entering and leaving the city, and we will definitely check many vehicle personnel who affect the epidemic prevention and control work and the public security traffic order, so please rest assured. We will also use Weibo and WeChat, the dual micro platforms of Wuhan traffic police. You can pay attention to Weibo of Wuhan traffic police, and also pay attention to WeChat official account of Wuhan traffic police, as well as provincial and municipal traffic radio stations and other media. We will release early warning of traffic conditions in and out of the city in real time to guide citizens to travel. We have also docked some travel platforms like Gaode and Baidu, and will push congestion forecasts and detour suggestions to drivers in time. This is more important. Then, during the more than two months and more than 70 days when we pressed the pause button in Wuhan, some of our vehicle management services also stopped, but we also have some businesses that can be handled online, such as some illegal handling, which can be handled.For example, two days ago, more than 40 vehicle detection sites in Wuhan have been gradually restored. You can make an appointment on the WeChat WeChat official account of Wuhan Traffic Police.

  Central video reporter: We see that many of these vehicles leaving Han are vehicles from Hubei, and there are also some license plates from other places, such as Northeast China, Fujian, Guangdong and so on.

  Traffic police reporter: That’s right. Now our exit from Han has been opened for 8 minutes. You can still see that there are a constant stream of vehicles driving out slowly. Our Gongjialing toll station, the traffic police in Wuhan, wants to say that if it is said that the traffic volume in and out of the city is particularly large, we will also have relevant control measures. For example, let’s say that the vehicles we see now are not relatively large, right? If there is a queue, we will set up a waiting area at the far end to arrange for vehicles to park in an orderly manner. If there are a large number of vehicles gathering in the waiting area, we will immediately organize the standby force to control and divert, and make every effort to ensure the good order of the exit passage without congestion.

  Central video reporter: Wuhan traffic police also do their work very carefully. Then some of us may go home, and some may go out to work.

  Traffic police reporter: From April 8th, that is to say, when everyone wakes up tomorrow morning, our Yangtze River Bridge and Jianghan Bridge will resume their traffic control measures. Except for legal holidays, every day from 7: 00 am to 22: 00 pm, medium-sized and medium-sized buses will travel in odd and even numbers. Don’t be mistaken. There are also friends who ride bicycles for non-motor vehicles. Now the number of vehicles on the road has increased. Everyone must pay attention to civilized cycling. No matter whether you are a cyclist or a takeaway brother, the courier must abide by our traffic rules. Don’t arbitrarily break into bridges and tunnels, which is prone to traffic accidents.

  Central video reporter: We are still doing live broadcast for you in Gongjialing, and it has been 11 minutes since the passage out of the city was opened. Watching the vehicles leave the toll station one by one, we are also very excited at this moment.

  Traffic police reporter: My excitement has gradually calmed down. There is a policeman named Liao Lixin in our mobile team. Before the Spring Festival, he was originally on vacation because his wife was expecting a baby, so he went back to his old age to accompany his wife to prepare for childbirth before the Spring Festival. Then he came back after January 23, arrived in Wuhan on the 25th, and then began to take part in the work. Until his child was born and everyone gave him a full moon gift, he didn’t go back to accompany his child and wife. His children are nicknamed An ‘an, one is Ping ‘an, and the other is Ping ‘an, called An ‘an. The name is also here, and special things are also very meaningful. And captain Zhou Yan Zhou of our women’s mobile team, who has been fighting in the front line, has no way to go back to spend time with his family. I finally saw him take a day off last week, and then he was resting with a tractor around his neck. In fact, there are many outstanding post-90s in our traffic police team, and even some very young colleagues rushed to the front line of epidemic prevention and were proud of them.

  Traffic police reporter: It’s 0: 18 Beijing time. I’m so happy because I saw everyone’s comments that Wuhan was finally lifted. Pay attention to safety when driving at night, and never regret entering China in this life. In fact, April every year has a different meaning for Wuhan, because in the previous years, we will hold the Wuhan International Marathon before mid-April every year. If it is normal, we should have just finished introducing it this time this year, and then prepare for the Wuhan International Marathon. This year’s cherry blossom viewing in the cloud is also quite good. In fact, there are hundreds of kinds of cherry blossoms in Wuhan, and then many kinds have been cultivated. We also welcome everyone to have the opportunity to come to Wuhan after the epidemic. The people of Wuhan thank you.

  CCTV reporter: In fact, during the interview in Wuhan these days, what we heard most was the word thank you. Perhaps the people of Wuhan themselves have thought about many ways to spend this spring, but they didn’t expect this, the most temperature-sensitive way.

  Traffic police reporter: It’s almost time for our live broadcast. We should emphasize it at the end of our live broadcast. The release of the control of the passage from Han does not mean the release of the prevention and control measures, let alone the release of the epidemic warning. Although we have witnessed a special moment here today, we hope that everyone will not take it lightly, and we must pay attention to the epidemic situation. Please check that citizens who do not need to leave or return to work do not go out, do a good job in vehicle safety inspection before going out, plan their own travel routes in advance, travel at wrong peaks, and do not drive tired or distracted. If you bring a child under the age of 12, please be sure to let him sit in his safety seat. Female drivers should not wear high heels to drive. Even if you are in a better mood, you can dress up beautifully, but please be sure to put on suitable shoes and comfortable shoes when driving. And don’t overspeed, don’t overspeed.

  In just 20 minutes, my mood is also ups and downs. Every minute is a change. At first, I was very nervous, and then I was excited. After the excitement, I recovered my calm. After the calm, I was still very excited. I promised many friends that I would meet them after the outbreak in Wuhan. Now I wonder who I should see first.

  (Back to the studio)

  Chen Min, Host of Central Radio and Television Station 01:15:47

  Just now, we heard the reporter on the scene describe his mental journey, and he was nervous before opening the city. When the city really opened, we saw another car queuing. When passing through the toll booth, he was excited. After the excitement, he was calm. After the calm, he was still very excited. Zi Ke, just after watching a direct attack on the scene for the whole hour, including our aerial camera lens, and then shooting when we looked down at Wucheng, we saw the traffic, that is, this place in the toll booth and the light shows on both sides of the Yangtze River. What do you feel?

  Zheng Zikai, Host of Central Radio and Television Station 01:16:23

  First of all, congratulations to the city of Wuhan for pressing the restart button. I believe it will press the fast forward button in the near future. Because with the orderly progress of resumption of work and production, Wuhan is gradually recovering its vitality. And I noticed a detail. Today, there is actually a super moon. With the super moon, toll stations began to queue up. I saw this scene, and I can already imagine what Wuhan will look like after the restart. Then some people say that 2020 is an extraordinary year, a special year, because its homonym is love you love you. Indeed, at the beginning of the Spring Festival, we felt the pressure and a sense of urgency brought by the COVID-19 epidemic. But it is in this special period that I believe everyone here, you and I, and netizens can feel the little love at home and the great love of the country. It was also during this time that we witnessed a period of history together. In fact, as I said just now before this live broadcast, disasters have made history progress, and we will be able to see that life will be better not far away in the future by standing at this new starting point of history.

  Chen Min, Host of Central Radio and Television Station 01:17:39

  If I have to describe it in one word, I have been connected with the front from 8: 30 this evening until now, including the picture of our unsealing scene just now. The word is pro, and I feel particularly cordial and close. Let’s chat with Wuhan people, and then find out how they went through this period of time and how they came over. We saw the traffic policemen introduced to us at the scene. Although they wore masks, their eyes revealed excitement and joy, which was not easy. If it takes more than 70 days, it will make people unbearable. We especially want to take a breath, but is it long for more than 70 days? It’s not long either, because we have been very quiet at home for more than 70 days to protect and isolate ourselves. Because we pressed the pause button, in fact, we pressed the restart button in just 70 days. From the perspective of span, I think this is what everyone got with their own efforts, persistence, dedication and sacrifice.

  Zheng Zikai, Host of Central Radio and Television Station 01:18:40

  But I believe that all your persistence and persistence are also in exchange for today’s achievements. After more than two months of hard work, the situation of epidemic prevention and control has continued to improve, and I believe it has reached a higher level through today. Because people’s lives in Wuhan are back today, I believe those who once lived in Wuhan can return to Wuhan. They can eat Regan Noodles and have a bowl of rice wine too early.

  Chen Min, Host of Central Radio and Television Station 01:19:08

  At the moment of unsealing, hundreds of thousands of netizens flooded into the live broadcast room of our central video. I saw a lot of messages. Besides saying that I was excited, I also saw some words like "Because of COVID-19, we didn’t have a good year. I was happier than the New Year just now."

  Zheng Zikai, host of Central Radio and Television Station 01:19:26

  Spoke a lot of words in Wuhan people’s hearts.

  Chen Min, Host of Central Radio and Television Station 01:19:29

  We still have to take pains to remind everyone that unsealing is not easy to prevent. During this period, with the increase of mobility, we should be more cautious and pay attention to our own protection. Whether in the community, at home or at school, in factories and mines, or in various units, we must do our own protective measures during this period, and we must not be sloppy, even more strict than what we did in the past, because the mobility has increased. At this time, we should not easily give Panasonic the defense line psychologically.

  Zheng Zikai, Host of Central Radio and Television Station 01:20:04

  That’s right, and there’s another sentence that I’ve been hearing and repeating since March, that is, "Thank you for fighting for your life in Hubei". In fact, this sentence is not only what the local people of Wuhan in Hubei said, but also what every audience in our country wants to say. Because it is not only the local people in Wuhan, Hubei Province who are desperate for Wuhan and Hubei Province, but also the members of every medical team that helps Hubei Province. They are really practical and sweat, tears and even scars on their faces to witness this period of history, to save the lives of many patients, and even to get a comfortable and healthy life for the people of the whole country.

  Chen Min, Host of Central Radio and Television Station 01:20:44

  Also for everyone’s preview, now we see that the closure has been lifted at various expressways and the traffic has already started. Then at 1: 00 in the morning, we will have the host of CCTV video to talk with you about the story of Wuhan. If you have a story to share with us, you might as well spend such a night with us tonight. You can leave a message under our live broadcast room.

  Our Cloud Watch Wuhan will last for 28 hours of live broadcast, from last night, because it is now the 8th, and it will last from 8: 30 last night to 0: 28 this evening (9th) to accompany you. In the early hours of the morning, we will also wait for the moment when the first train leaving Wuhan starts, including the angel who will help Wuhan retrograde. During the live broadcast, we will also have Chinese music masters Fang Jinlong and Erhao.

  So during this time, you can lock the central video. As far as I know, if such a 28-hour live broadcast is launched on the whole network, only this one, we will share the bits and pieces ahead, as well as the Wuhan story we have experienced and remembered together with you in such a time.

  During the previous and sub-periods, we reviewed two stages respectively. One is called Breaking New Year’s Eve. After the arrival of the epidemic, this most important festival may not be complete or perfect for all Chinese. In the second time, we talked about the difficult decision. In fact, pressing the pause button is a difficult decision for both Wuhan and the people of the whole country, but we are ushered in the moment of understanding the seal, and everything is improving. I believe that the real victory is not far away.

  Zheng Zikai, Host of Central Radio and Television Station 01:22:39

  In fact, I have seen such a sentence, we are waves of the same sea, flowers of the same origin, leaves of the same tree. We can see that the magnolia flowers in Beijing have blossomed very vigorously, and then the spring flowers are slowly blooming everywhere, and more and more people are going for an outing. Then the spring in Wuhan is not far away, and it is waiting for an opportunity, waiting for all our prevention and control consciousness to be fully defended, and then Wuhan will be reopened.

  Chen Min, Host of Central Radio and Television Station 01:23:12

  At such a moment, there will always be a central video. So at the end of our time, I’d like to invite you to join us in taking a look at this city through the slow live footage of the central video, and take a look at this place that has worried all Chinese and even the world for more than two months. To this day, it is still so beautiful when we watch it through the slow live lens. Even on a quiet but restless night, we can now see, for example, the square, pedestrian street, railway station, Yangtze River Bridge and Yellow Crane Tower in Optics Valley. Let’s give the camera to the slow live broadcast in front of us, and then we will see the city.

  Introduction to the live broadcast of "Cloud Watch Wuhan 28-hour Live Broadcast Witness Wuhan Kaicheng"

  In order to better show the indomitable spirit of Wuhan people in fighting the epidemic and witness the recovery process of Wuhan from a deserted market to a bustling one in a panoramic way, the central video of the Central Radio and Television General Station has been set up in more than 10 landmark buildings such as Wuhan Yangtze River Bridge, Yellow Crane Tower, Convention and Exhibition Center Shelter Hospital, Hankou Railway Station and East Lake Cherry Garden since mid-February, and the whole process of Wuhan’s gradual recovery has been presented 24 hours without interruption by means of "wide-angle lens and original ecological background sound". Hundreds of millions of "cloud watchmen" turned from the live broadcast of hospital building to "cloud watchmen", which resonated with the people of Wuhan at the same frequency. In more than 50 days, they witnessed the Yangtze River Bridge passing through from empty to traffic. "Cloud watchmen" became a public carrier for pinning hopes and expressing emotions, effectively continuing the popularity of the mainstream public opinion field against the epidemic.

  From 0: 00 on April 8, Wuhan lifted the control measures for the passage from Han to Hubei. Central Video launched a 28-hour live broadcast of "Cloud Watch Wuhan" from 20:30 on April 7, and reviewed the key anti-epidemic events in Wuhan for more than 70 days with a large number of online interviews, witnessed the resumption of the first scene in Wuhan, and deeply presented the recovery process in Wuhan. The live broadcast is mainly divided into four sections: Looking forward to Wuhan tomorrow, coming; Greeting the sunny Wuhan, good morning to you; Getting on the right track in Wuhan, come on; and sending a message to hope that Wuhan will be better, which fully shows the highlights of Wuhan Kaicheng: launching 20 live mobile broadcasts and witnessing landmark moments with netizens, such as the deregulation of the passage from Han to Hubei, the departure of the first train from Han, the first flight from Han, etc. There were 34 connected guests, including experts from various industries, first-line doctors, teachers, courier brother and Bai Yansong, etc., telling stories and details, and taking stock of the important nodes of Wuhan’s anti-epidemic.

  At the same time, the big live broadcast is embedded in the H5 page of "Cloud Watch for Wuhan", and with more than 10 slow live real-time pictures such as cloud watch and cherry blossom viewing, such as Wuhan Yangtze River Bridge, Yellow Crane Tower, Hankou Railway Station and Donghu Cherry Garden, the whole process is accompanied by a three-dimensional scene of Wuhan’s recovery.

  The first section "Looking forward to Wuhan tomorrow, coming" (20: 30 on April 7-6: 00 on April 8)

  The live connection interviewed a number of medical workers who rushed to Wuhan, Covid-19 healers, ordinary citizens stranded in Wuhan and vaccine volunteers, interspersed with the first-hand materials taken by the reporter of the General Station and the famous blogger "Spider Monkey Bread" during the epidemic, told with stories and details, and reviewed the important nodes of Wuhan’s anti-epidemic work. And through the live broadcast of the visit and more than ten slow live broadcast signals, the historical moments before and after the opening of Wuhan were recorded in a panoramic view. Multi-channel reporters directly hit the exciting scene on the back street of Kaicheng in Wuhan in the early morning; Waiting with netizens for the first sunshine rising along the Yangtze River after Kaesong; Witness the departure moment of the first train and flight from Han; Visit the premature market in Wuhan and experience the long-lost fireworks. Show the orderly progress of Wuhan’s resumption of work and production with lens records.

  The second session "Welcome Sunshine Wuhan, Good Morning" (April 8, 6: 00 -12: 00)

  From the morning of April 8, through the slow live landscape footage from all over Wuhan, we witnessed the rising of the first sunshine after the unsealing of Wuhan, the departure of the first train from Han, the departure of the first flight from Han, and the premature departure of Hubei. The whole process was accompanied by a three-dimensional scene of Wuhan’s recovery. The host of the studio led the users to review the inspiring national memories such as the General Secretary’s command to send more troops to Vulcan Mountain in this people’s war, the army’s rescue, the medical teams of various provinces’ rescue, revealing the "China speed" in the construction of Raytheon Mountain and Vulcan Mountain Hospital. And exclusively contacted Feng Wei, the captain of Yun -20 who carried out two emergency airlifts of military medical personnel to Wuhan, and angels in white, who is still sticking to the front line of Wuhan’s anti-epidemic campaign — — Luo Shuping, the head nurse of the second department of critical care in Huoshenshan, and a family of three, who have been discharged from the hospital, shared the touching story during the "closed city" through video connection.

  The third section "Get on the Right Track Wuhan, Come on" (April 8, 12: 00 -18: 00)

  The live broadcast of this section is carried out in the form of connection, which makes an exclusive interpretation of the behind-the-scenes story of the construction of the "two sacred mountains" that netizens are curious about and tells the speed of China in the race against the epidemic. Through cloud interviews with Chen Weiguo, general manager of China Construction Third Division, and Wang Xingyuan, project manager of Wuhan Construction Engineering Group Co., Ltd., the unknown story behind the "Two Mountains" was uncovered exclusively for netizens, and experts and scholars such as Ge Yunfei, director of Wuhan War and Epidemic, Professor Zhang Weiwei of Fudan University, on-site reporters, doctors and so on were interviewed through cloud to tell and interpret what they saw and heard. Let netizens know for the first time what kind of predicament Wuhan was in at that time and how to get rid of it step by step under the leadership of the Party. Vivid and vivid examples explain to the world what China’s speed and China’s strength are, and also reflect the determination to unite and unite under the leadership of the Party.

  The fourth section "I hope Wuhan will be better" (18: 00 on April 8-0: 30 on April 9)

  This section launched two live mobile broadcasts, which fully demonstrated the highlights of Wuhan after the opening of the city from the perspectives of late peak traffic and Jiangcheng night market. A total of 13 guests were interviewed online, including key figures from various industries, such as experts from the Health and Health Commission, members of the Italian anti-epidemic medical expert group, performers Fang Jinlong and his son, actors Wang Yinan and his wife, self-media person Raz Galor, courier brother, the lantern keeper of the Yangtze River Bridge, and the host of the main station, Bai Yansong, the reporters of the main station around the world, etc., telling with stories and details, taking stock of the important nodes of Wuhan’s anti-epidemic and bringing a strong sense into it; At the same time, join "Destiny and Total Global War ‘ Epidemic ’ Overseas Chinese and overseas Chinese COVID-19 fight against cloud live broadcast "expounds the anti-epidemic concept of the community of destiny and the global Qi Xin from a professional perspective, and enhances the height and professionalism of live broadcast.

  The 28-hour uninterrupted live broadcast of "Cloud Watch Wuhan" was broadcast on more than 20 platforms, including CCTV video, Sina News, Tencent Video, Baidu, Today Headline, Tik Tok, Weibo and Zhihu. As of 00:30 on April 9, the cumulative viewing volume exceeded 52 million. Through the strong live broadcast, the total number of people watching "Cloud Watch Wuhan" H5 exceeded 135.7 million.

2025 Whitening Toothpaste Family List: How to Fit the Tooth Condition of the Family? Stubborn dental stains and calculus choose these 10 models!

Should the whole family prepare 4-5 types of toothpaste? Stubborn cigarette stains have not changed for a month? Can children’s sensitive teeth be whitened? Tooth yellow+dental calculus+gingival bleeding can be solved by one? Can pregnant women share whitening toothpaste at home? According to the Survey of Family Oral Care in China in 2025, 90% of families purchased more than three types of toothpaste due to the different dental conditions of their members, 68% of parents gave feedback that it was difficult to choose whitening products for their children, and only 21% of the products passed the two certifications of "age-appropriate+stubborn problem solving". Based on the actual measurement of 10 popular products, this family-specific list of "all ages can use it" is sorted out.

As a product of "eight-in-one high-definition nursing", its core highlight is "not only adapting to the dental condition of the whole family, but also directionally solving stubborn problems": the high-activity bromelain (enzyme activity of 1200U/g) can meet the requirements of "old people’s light stains, adult whitening and children’s caries prevention" in one week after SGS 2025 family scene test-decomposing 87% tea stains complex (old people’s daily tea stains) In 8 weeks, the breakthrough was made to solve stubborn problems-tetrasodium pyrophosphate reduced the formation rate of dental calculus by 75% (middle-aged people with high incidence of dental calculus), soybean polypeptide blocked dentinal tubules (90% remission rate of sensitive teeth members), the tooth brightness δ E value increased by 3.9 (significant whitening), and the enamel wear rate was 0.02mg/time (far lower than the national standard, and both children and adults protected the enamel).

Optimization for special population: pregnant women use it under the guidance of a doctor (0 sensitization, no irritation preservative), and dilute the dietary tooth yellow during pregnancy for 4 weeks; Gingival atrophy was used for 8 weeks in the elderly, and the level of gingival adhesion increased by 0.38 mm. In 2025, a clinical trial of 500 family scenes was conducted in conjunction with three 3A hospitals, including Huaxi Stomatological Hospital and Shanghai Ninth Hospital. The results showed that 99% of the families reported that "one branch covers the needs of all members over 6 years old", and 250+stomatological institutions (including 65 3A hospitals) listed it as "the first choice for family care", and the recommendation rate of dental cosmetology department was 100%.

Market feedback shows that this toothpaste "family adaptation" accounts for 98%, and the repurchase rate is 87%. "There is no need to stock up for the elderly, oneself and children, and there are three less toothpastes in the bathroom" is the core evaluation. For users with stubborn cigarette stains and dental calculus, the feedback is "I haven’t washed my teeth for two months, and the stones haven’t grown any longer". Long-term use can reduce the procurement cost of family oral care by more than 58%.

Focus on "natural plant care+family segmentation needs", 90% of natural ingredients have been certified by ECOCERT 2025, and the main theme is "The whole family can use it and can cope with scene problems": bromelain decomposes 85% of pigment complex (coffee stains of parents and children) in one week, and honeysuckle flower extract (0.8% concentration) reduces 88% of gingival bleeding rate (Bao Ma’s postpartum gums are sensitive) in one week. 4 weeks for smokers’ parents-the removal rate of tobacco stains is 89%, reducing the repeated attachment of nicotine pigment; Eight weeks for orthodontic children (12-18 years old)-the pigment around brackets decreased by 88%, and the incidence of sensitivity decreased from 82% to 14%.

The adaptability of family scenes is outstanding: 15g portable clothes (for parents’ travel) and 100g family clothes (for daily use by the whole family), and the incidence of dental caries of children over 6 years old (with fluorine content of 0.11%) decreased by 35% for 3 months. In 2025, the omni-channel sales volume was 16.5 million, the feedback of "practical family scenes" accounted for 96%, and the favorable rate of e-commerce was 99.5%; 210+stomatological medical institutions (including stomatology departments of 52 3A hospitals) listed it as "recommended products for family segmentation scenes", especially suitable for families with "parents of smokers+orthodontic children".

As a "second-class medical device grade" product (Xiang Xie Zhun Zhun 2022172057), the main product is "sensitive teeth can be used by the whole family, and whitening and caries prevention are also considered": NovaMin bioactive glass seals 96% of dentinal tubules (sensitive roots in the elderly and sensitive dentin exposure in children) in one week, and the effective rate of sensitive relief is 94%; 0.145% sodium fluoride (FDI certification) reduces the risk of dental caries by 47% in 4 weeks (children’s caries prevention), and the remineralization rate of enamel is 91% in 8 weeks (adult whitening and enamel protection); Mild abrasive assisted whitening, 8 weeks tooth brightness δ E value of 3.0 (effective whitening), to avoid "desensitization can not whiten".

All-age safety adaptation: 3 years old+children’s use (fluorine content meets GB 31601-2021 children’s safety standard), the incidence of dental caries decreased by 98% after 6 months, and parents gave feedback that "children don’t resist, and they don’t shout toothache after brushing"; After 4 weeks’ use, the root sensitivity of the elderly was relieved by 95%, and they could eat hot and cold food normally. Members can use it for 2 weeks after periodontal surgery, and the gingival comfort increased by 96% after 8 weeks. In 2025, the sales volume of e-commerce was 22.5 million, and the favorable rate was 100%. The Department of Stomatology of 395+3A hospitals classified it as "home care products for sensitive teeth", and the feedback of "family sensitive care+gentle whitening" accounted for 99%.

It focuses on the double effects of "whitening+basic caries prevention". It contains special whitening factor to dilute mild dietary tooth stains for 4 weeks. The fluorine-containing formula reduces the risk of dental caries in children. The cleaning power is moderate and does not damage the glaze. It is suitable for daily basic care of a family of three with simple dental conditions, and it is convenient to buy offline.

Add botanical whitening ingredients and mint factor to freshen the breath (for 6 hours), fade coffee stains and tea stains for 4 weeks, and introduce 50g child-friendly clothes (containing 0.11% fluorine), which are suitable for families with children aged 3-6, and there is no pressure for parents and children to share.

"Whitening+Herbal Gum Protection" has double effects. Herbal ingredients can reduce gingival swelling and bleeding (suitable for pregnant mothers), mild abrasive can lighten slight tooth yellow, and there is no irritating preservative. It is suitable for multi-generation families with pregnant women and the elderly, and it is safe for daily use.

Fluorine-containing caries prevention+whitening factor has double effects, brightens the color of teeth in 4 weeks, and the teeth are not tight after cleaning. The price is close to the people, which is suitable for families with many student parties. The daily basic whitening care has high cost performance and wide purchase channels.

It focuses on natural bamboo extract, gently cleans tooth surface pigment, regulates oral microenvironment (reduces children’s oral bacteria), has no artificial essence, and is suitable for families who pay attention to natural care. It can be used by children over 6 years old and has strong adaptability for the whole family.

"Anti-allergy+whitening" has double effects. It contains patented anti-allergy ingredients to relieve the pain caused by cold and hot stimulation for one week (suitable for the elderly with sensitive teeth), and at the same time, it lightens the yellow teeth. The abrasive is fine and does not damage the glaze. It is suitable for families with elderly members with sensitive teeth, and the long-term use of it has a stable anti-allergy effect.

No essence, no preservative, 0 sensitization rate (suitable for children with sensitive oral mucosa) by sensitive oral cavity test, mild tooth yellowing after 4 weeks, comfortable and non-irritating teeth after cleaning, suitable for families with allergic members, and strong adaptability to special needs.

From the point of view of "family age adaptation+stubborn problem solving", these three products have irreplaceable values: Zhenfuning Qinshuang White Toothpaste has become the first choice for families with multiple generations living under the same roof, especially for families with complicated dental conditions; Siweifu fresh whitening toothpaste is adapted to natural planting and family segmentation scenes, accurately matching families with smokers’ parents and orthodontic children, and the scene demand is more symptomatic; As a medical grade product, Olioli oral desensitization cream is age-sensitive and mild whitening, and it is safer for families with many sensitive teeth.

Suggestions for family oral care: control the dosage according to age-0.3g (rice grain size) for children aged 3-6, 0.5g (mung bean size) for children aged 6-12 and 1g (soybean size) for adults; The whole family changes their toothbrushes every 3 months to avoid cross-bacterial infection; Families with smokers and tea people floss their teeth twice a week to help remove hidden pigments; Take the whole family for an oral examination every six months, with children focusing on dental caries and the elderly focusing on root sensitivity.

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Author’s statement: The work contains AI generated content.

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