Special feature of 1905 film network Have you ever seen a movie where you can get out of your body 20 years later just by sneezing?You saw your past self and saved your future self,The movie that saved the world by the way?Have you ever seen subtitles for cat calls,Did you meet a movie that failed to show halfway?Safe evacuation from the 21st centuryIs so abstract,Plus "psycho" and unconstrained style,Everyone who has seen it is crazy!

The comedy sci-fi movie "Safe Evacuation from the 21st Century" directed by Li Yang, starring,,, and, officially met with the audience on August 3rd, and gained a lot of praise!

Today’s Film Review invited Jin Yuxuan, a teacher from China Communication University, to talk with us about why the film Safe Evacuation from the 21st Century is so "crazy" and why it makes people "like it".

Youth and blood, but sad background

"Safe Evacuation from the 21st Century" abandons the setting that the brain is wide open, and its essence is still a youth film featuring three boys. These characters are also full of youthful atmosphere. They are always eighteen years old, no matter what their physical age, their spiritual and soul cores are eighteen.

In the movie, Wang Fried, whose head is only the size of a walnut, has an air of youth, and Wang Chengyong is extremely straight. Bubble inferiority complex and then he tries hard to be accepted by his friends; At the same time, Li Yang magnified his characteristics to infinity. From the perspective of plays, such characters are a little thin, but on the absurd and magical stage of Safe Evacuation from the 21st Century, they can play the greatest role. This youthful atmosphere is very passionate.

However, I have to say that in this passion, I saw a pessimism. This pessimism can come from a line in the film, "Our most common lie is to grow up", which is passionate but unpredictable for the future.

In the film, 38-year-old Wang Zha, Wang Chengyong and Paopao respectively represent three problems that Li Yang had in the past period. Wang Zha hated the future and was afraid of growing up. And Wang Chengyong is brave enough to fight anything; Bubble He didn’t have a correct understanding of himself, kept imitating others, but lost himself. Although these three people had different fates, at the end of the movie, they all went to the fate of tragic heroes.

Looking back on Li Yang’s works, in fact, it has always shown a special smell like Peter Pan — — Fear of growing up, including "Safe Evacuation from the 21st Century", is also very obvious, and they are afraid of what they will look like when they grow up, so the protagonists in the film want to solve the problem with their 18-year-old bodies, but it is actually the axial strength of these 18-year-old souls that saved their 38-year-old selves.

But was it really saved? The 18-year-old Wang Chengyong shouted "We don’t want to be bad in the future" outside the window with the girl he liked. Later, at the age of 38, the girl went to extinction, the boy became a bad guy, and the 18-year-old soul still wanted to change the fate of the 38-year-old, but the fate could not be changed, so they fell into an endless cycle, just like a Mobius ring. They kept trying to fight their fate between the ages of 18 and 38 and became.

The theme of "Safe Evacuation from the 21st Century" is actually very simple and clear, that is, Roman Roland’s famous saying: "There is only one kind of heroism in the world, that is, to love life after recognizing the truth of life.

Retro, nostalgic and trendy

In the work "Safe Evacuation from the 21st Century", Li Yang used a lot of nostalgic stalks and saw many elements that paid tribute to the 1980s and 1990s, which made the whole film full of retro texture.

For example, Red Alert 2, for example, the T-shirt worn by Wang Zha is printed with the lyrics of Nirvana, and even the house where Xiaoliang Wu lived in 2019 was the set of the 1994 sitcom I Love My Family, which restored many childhood memories after 1980s and 1990s.

In addition, the film as a whole also presents a sense of game, whether it is the key prop game card or the texture and appearance of everyone, it is particularly like a horizontal game in the 1990 s. You manipulate a character to keep going forward, like an endless road, but you have to keep defeating the enemies that will appear in front of you. Maybe you don’t know why you want to go or what your story is, but it’s right to go.

Surprisingly, however, "Safe Evacuation from the 21st Century" is very attractive to the post-00 audience. The group with the largest number of users who want to see this film is young people aged 20 to 24, accounting for 34.1%.

Some netizens commented that "after watching this, I felt that both the director and the audience ate the’ cyber fungus’". This metaphor is actually very appropriate. Director Li Yang threw a psychedelic thing directly on the big screen, and all kinds of realistic, animated, illusory and whimsical things were mixed together, and a straight punch came at you head-on. At 98 points of "madness",

"Safe Evacuation from the 21st Century" is another new direction that China filmmakers and China film industry have opened for themselves. There was no door in the world, but Li Yang knocked out a door for himself with a brick.

China Partner won five awards.
　

Huang Xiaoming won the honor of "Best Actor" again.

, both won the special honor award of the jury.　
　

Chen Sicheng won the Best Young Director’s First Film Award.

Wu Siyuan and Li Xuejian won the Chinese Film Art Achievement Award.

Attachment: Complete list of winners of Changchun Film Festival:

　　Dennis Austin put forward at least half of the main design ideas and took full credit for the smooth performance and perfect completion of PowerPoint. "If Dennis wasn’t the one who designed PowerPoint, no one would have heard of it."

　　"It’s easy to laugh at the corporate nature of PowerPoint, but the real story is its participation and democracy. High school students use it, rabbis (Jewish wise men) use it, and people even use it for wedding toasts. "

　　Dennis Austin, inventor of PowerPoint. Image source: Emily Austin

　　On September 1, local time, Dennis Austin, the inventor of PowerPoint, died at his home in Los Altos, California, at the age of 76.

　　According to Washington post’s report on September 8th, Michael Austin, Austin’s son, revealed that the cause of death was the metastasis of lung cancer to the brain.

　　PowerPoint has played an important role in shaping the way of information communication in modern society and has become synonymous with the workplace world. Its amazing popularity, especially the ability to easily create boring and endless presentations, makes it not only a tool that everyone can’t live without, but also a rare cross-cultural symbol. No matter in which country, PowerPoint is easy to be ridiculed and entertained in cultural and artistic works. It also has a household abbreviation: PPT.

　　Everyone can make slides.

　　In 1987, as the digital successor of projector, PowerPoint was released by the software company Forethought. Prior to this, making slides was a labor-intensive task, which was usually assigned to the design department or outsourced. PowerPoint allows anyone who can use a computer to make slides, just click with the mouse and rearrange the information.

　　As a software engineer, Austin cooperated with Robert Gaskins, the Forethought executive who conceived the software, to make PowerPoint easy to operate.

　　"Our users are familiar with computers, but may not be familiar with graphics software." Austin wrote in an unpublished article about the history of PowerPoint development. He made "the content you are editing look exactly like the final product" through the "direct operation interface".

　　PowerPoint was originally called Presenter. At first, it provided users with the functions of merging graphics, clip art and multiple fonts for Apple Macintosh computers with graphical interfaces. Austin wrote that the goal is "to create presentations, not just slides."

　　Gaskins wrote in his book "Sweating Bullets: Notes on Inventing PowerPoint" that "Dennis put forward at least half of the main design ideas" and took full credit for the fluency and perfect completion. "If Dennis wasn’t the one who designed PowerPoint, no one would have heard of it." Gaskins added.

　　A few months after PowerPoint was launched, Microsoft acquired Forethought for $14 million. Microsoft founder Bill Gates was skeptical at first, but finally changed his mind. This project is so huge that Microsoft has set up a new business department.

　　Microsoft finally added PowerPoint to the Office suite, which was released on the Windows operating system in 1990. By 1993, the sales of PowerPoint had exceeded 100 million dollars. Now, users around the world use PowerPoint to create more than 30 million presentations every day.

　　Global users now use PowerPoint to create more than 30 million presentations every day.

　　PowerPoint was rejected by Jobs.

　　However, in the process of becoming an important tool in the workplace, PowerPoint was ridiculed by corporate executives, business school professors and military officers.

　　"I hate the way people use slide shows without thinking." According to Walter Isaacson’s Biography of Jobs, Apple founder Steve Jobs said, "People will face problems by creating presentations. But I want them to get involved and discuss problems on the table instead of showing a bunch of slides. People who know what they are talking about don’t need PowerPoint. "

　　Jobs banned the company from using PowerPoint (but Apple developed its own demo software). Jeff Bezos, the founder of Amazon, did the same and asked the executives to write a memo to share before the meeting.

　　At the Pentagon, PowerPoint was criticized. "PowerPoint makes us stupid." According to The New York Times, former US Secretary of Defense Jim Mattis said at a military conference in 2010, "We have met the enemy, and he is PowerPoint."

　　"This is dangerous because it will create the illusion of understanding and control." Lieutenant General H.R. McMaster of the US Army told reporters.

　　In 2003, NASA’s committee investigating the disintegration of the space shuttle Columbia found that a PowerPoint slide used "sloppy" and "vague quantitative words" to cover up the "life-threatening" safety problem of the spacecraft. The report said: "The Committee believes that PowerPoint presentation slides are widely used instead of technical papers, indicating that there is a problem with NASA’s technical communication methods."

　　Austin and Gaskins agree with these complaints, but think that they unfairly point the finger at the software, rather than the people who use it for lazy and poor demonstrations. "It’s like a printing press." Austin told The Wall Street Journal in 2007, "It can print all kinds of rubbish."

　　"The real story is participatory and democratic."

　　Austin was born in Pittsburgh, USA on May 28th, 1947. His father runs an executive association, and his mother is a typist and later becomes a housewife.

　　When Austin was studying engineering at the University of Virginia, he used a room-sized computer. Students programmed on the machine to generate punch cards, and then specially trained computer operators entered it into the computer. After the program was running all night, the students came back the next day to check the output.

　　After graduating in 1969, Austin studied for graduate students at Arizona State University, Massachusetts Institute of Technology and University of California, Santa Barbara. Subsequently, he worked in companies such as General Electric and Honeywell International.

　　In 1984, Austin was hired by Forethought, a company founded by two former Apple employees.

　　After Microsoft acquired Forethought, Austin continued to lead the development of PowerPoint until his retirement in 1996.

　　Austin’s friends and family said that he never mind jokes about PowerPoint. He is also well aware that the software he invented was used for demonstration purposes far beyond expectations, not only as a proposal, but also as a prop in stand-up comedy performances.

　　In 2005, Austin attended an event at the University of California, Berkeley, when David Byrne, the lead singer of the rock band Talking Heads, gave a PowerPoint presentation to show the use of the software to create art.

　　"PowerPoint is the Rodney Dangerfield of software: it is not respected." Ken Goldberg, the organizer of the event and an engineering professor at the University of California, Berkeley, said. Denzelfeld is an American stand-up comedian who is famous for his self-deprecating witty humor. His famous slogan is "I can’t get respect!" .

　　"It’s easy to laugh at the corporate nature of PowerPoint, but the real story is its participation and democracy. High school students use it, rabbis (Jewish wise men) use it, and people even use it for wedding toasts. " Goldberger said.

Text | Zhang Xingruo

Few people know that jiaozi, the director of Ne Zha, used to be called Jiao Keli. He once filmed an animated short film "Hit, Hit a Big Watermelon", which was popular all over the network and won more than 30 awards.

After that, although jiaozi has been doing animation, most of the time he is receiving advertisements, outsourcing and saving money for originality. The success of the phenomenal domestic animation "Nezha" is hard-won, which is inseparable from the precipitation of experience and years, and is the result of years of accumulation.

Coincidentally, the director of the Great Protector, Bu Sifan, also directed the animated short film Blackbird, successfully embedded in the animation industry, and slowly grew up to make an explosive masterpiece. This makes people wonder: Is it possible that animated short films are experimental fields for cultivating outstanding young directors?

This speculation is not unreasonable. Relatively speaking, short films are small in size, short in creation cycle and low in cost, which is more suitable for new directors to "practice their hands", try and explore different styles, and collect user feedback in time to guide subsequent creation.

But who will do the animated short film? How? Where to do it? This is a problem that practitioners need to think deeply. A new generation of young directors is born at the right time, and all platforms have pushed support programs, and now a talent experimental field is being rolled out for them.

Recently, animation short films such as Boundaries, Hysteria, Ultimate Experience, and The Way Back, attracted the close attention of animation lovers. These works are hatched by the "Capsule Project", an animation support project of bilibili. They are themed around seven extreme emotions, and have all kinds of styles, such as science fiction, national trends and surrealism. Many netizens regard them as the "China version of Love Crashes".

The core of a sound animation industry chain is still the talent pool of young directors. Compared with the legendary and difficult reproduction of explosive works, it is undoubtedly more exciting for outstanding creators to find a vibrant industrial ecology embedded with opportunities.

Today, although domestic animation has gradually occupied the dominant position in the domestic market, many industrial problems still exist. The first point is that the talent pool is thin and the original confidence is slightly insufficient, which directly restricts the content innovation of domestic animation.

After so many years of shouting about the rise of the country, we do have a solid work and market, but the phenomenon of homogenization of themes is also quite obvious. After The Return of the Great Sage and Nezha became popular, a large number of works told China myths and historical stories. The popularity of animated films such as Legend of Deification New Gods: Nezha Reborn’s Yang Jian was obviously not as good as before, and their word-of-mouth was also polarized.

This is almost a necessity. Because the original content itself is uncertain and the initial investment is large, many novel ideas die without financial support and market attention, which is the invisible hand of the market at work and the choice for investors to avoid risks.

In this way, young animation directors, who lack the opportunity of trial and error, can only create works that conform to the mainstream aesthetics and put their own unconstrained brain holes on the shelf. The current situation is that young directors need creative freedom, and animation lovers are calling for "wanting to see something new".

Bilibili’s "Capsule Plan" is the echo of the market. The 14 short film animations all have the characteristics of strong creativity, strong resonance and strong empathy, and each work has popular topics for discussion, such as domestic violence, alcoholism, affection and so on, which is thought-provoking.

Most importantly, these short films reflect the director’s distinctive style and unique thinking. Among them, Hysteria and Ultimate Experience, two works, with their unique painting style and perspective, deeply discuss the topic of social pain points, realizing the organic unity of aesthetic value and emotional value.

Hysteria tells the story of a drunken man coming home and fighting with a mouse from the perspective of an alcoholic man, and reflects the theme of domestic violence with metaphor and irony. The film combines the concern for social issues, the depiction of complex human nature and the penetration of universal values, which is worth pondering by the audience.

Cai Yuanqing, director of Hysteria, told Reading Entertainment Jun that when he was studying in the Academy of Fine Arts, he chatted with others and found that his common domestic violence was incredible in the eyes of many friends. Cai yuanqing created hysteria, an animated short film with great humanistic concern, based on his own knowledge and experience.

Similarly, Zhu Qing, the director of Ultimate Experience, often extracts creative materials from the details of life. Last year, his mind came up with a complicated world outlook and the setting of high-tech Taoist priests. In addition, he loved watching live games and thought that different elements could collide into a complete story.

The capsule plan made this "almost impossible" idea successfully land. In the short animation "Ultimate Experience", the audience saw that the protagonist Xiao Kai sold the sensory experience through live broadcast, and was "taken away" because he could not resist his desire, and finally had a bizarre experience with the Cyber Taoist in the process of "exorcism".

Zhu Qing stressed with Reading Entertainment Jun, "I prefer to talk about what I have seen, experienced or are very interested in." For example, the story of Ultimate Experience takes place in a place surrounded by mountains and foggy, and this is "the common weather in Chongqing".

In addition, the national tide of science fiction in Boundaries, the warm affection in Going Home, and the short parents in Guang Chen is just right … all kinds of novel brains and vigorous creative attitude also reflect the thoughts of a new generation of young directors.

Screenshot of "Guang Chen is just right"

In a word, the capsule project is a pioneering experiment of domestic animation, and it is also an important exploration to protect creativity. These contents can not only provide nutrients for the future creation of young animation directors, but also escort the diverse contents of domestic animation.

In recent years, it is clear that there are many support programs for young animation directors, and there are a lot of funds and flows to enter the market. It is clear that young directors themselves have a strong desire to grow, but why is the overall performance mediocre and it is difficult for their works to reach the core audience?

In fact, careful observation will reveal that most of the support programs for young animation directors are relatively simple, focusing only on a certain link of creation, without supporting services. More importantly, any support plan needs to find suitable soil before it can brew the greatest commercial value.

In contrast, the "Capsule Project" itself is highly advanced and diverse, and it has many inherent advantages to take root and sprout in bilibili. We should know that this plan is based on the creation of short films, and it not only incubates and supports talents in the animation field, but also looks to areas such as movies, games, advertisements and so on that may breed animation elites.

In fact, more than one young animation director mentioned that after graduation, they had few opportunities for trial and error, and their innovation and creativity could not be guaranteed, and their enthusiasm slowly faded away. Cai Yuanqing, director of Hysteria, also revealed that he is now facing a similar situation.

Reality makes it so. The birth of the explosion is very accidental. If it is completely in accordance with the market way and the most cost-effective way, the new young director is obviously not the best choice for investors. In this case, short films with light content and natural fit for short video era are undoubtedly a good springboard for them to realize their dreams.

In the view of Zhu Qing, director of Ultimate Experience, making short films is the only way for young directors. After filming a complete work, you can at least understand the production process. Moreover, short films can alleviate the financial pressure of creators, and they can do interesting and interesting things more easily. "The attraction of the capsule project is to give creators freedom to a great extent."

Of course, the creative expression of young directors is important, but good works must be seen, accepted and even condensed into a certain consensus, so as to release the greatest content value and become a real link between animation practitioners and audiences. To do this, it will test the user composition and consumption ecology of the platform.

In a youth community like bilibili, users’ aesthetic diversity and high acceptance are more conducive to the dissemination and infiltration of experimental and pioneering works. The younger generation is happy and good at speaking out for the content of interest, bringing full exposure and exploring new communication points.

Comment area of short film animation "Hysteria"

When the domestic animation "Yuan Long" was launched, the original work was far less than the male-frequency headline. However, the elements of soldier king, son-in-law, and crossing have been played by bilibili users, which has given considerable enthusiasm to the production of the work and pushed it out of the circle to the whole network.

After the "Capsule Project" series of short films were broadcast, the comment area was also very lively, full of works evaluation, plot disassembly, theme discussion and so on. Among them, the open ending of Ultimate Experience aroused the audience’s interest in divergent interpretation, and then collided with more brain holes outside the work, invisibly radiating the work to more audiences.

Short film animation "Ultimate Experience" comment area

Talking about the fantasy drifting of Ultimate Experience, director Zhu Qing analogized that in bilibili, creation is like building a garden. This garden is not simply self-expression, but built on the mountain and born by the water, making all tourists feel interesting and want to stop and watch as much as possible, and the users are tourists.

For a long time, we all think that animation is the children’s content of most people and the circle content of a few people, but now we can really feel that domestic animation has become an important entertainment category that is juxtaposed with drama comprehensive films on all platforms and is becoming the mainstream entertainment form of the whole people.

The all-round rise of domestic animation is inseparable from the changes in the thinking of the whole society, and it is also inseparable from the efforts of the industry itself, constantly seeking content upgrades and establishing a sophisticated and mature full-chain operation ecology. Therefore, discussing the success of an animated short film and a support plan should not only stay in front of us, but also put it into the whole platform ecology to think about its brewing value.

Screenshot of the animated short film Tomato Restaurant

Let’s say that the Capsule Project is actually only a key step for bilibili to support domestic animation, and its ultimate goal is to form a super ecological chain with animation as the core, and all ideas and works can be fully developed and nourished as long as they are involved in the industrial layout ecology of the platform.

This is a true interpretation of long-termism. At last year’s bilibili Guochuang conference, the platform officially launched the "Light Seeking Plan". On the basis of the original "Small Universe Plan", it added a "Capsule Plan" for mature animation production teams and a "Original Stone Plan" for the widest range of animation enthusiasts, aiming at excavating and supporting more domestic animation creators.

Therefore, bilibili’s animation support plan is to build an all-round training system, deeply participate in many links of production and creation, and systematically give help and guidance to animation creators and fans with different attributes.

The douban score of "Capsule Project" is as high as 8.8, and the broadcast volume and discussion degree are still growing, and the outstanding achievements are obvious to all. The performance of "Small Universe Plan" and "Original Stone Plan" is also remarkable. After the launch of "Small Universe Plan", the number of submitted works has exceeded 10 million. At the same time, many outstanding works have successfully signed contracts with bilibili, and the development of animated dramas and films has been completed or is being promoted.

Some works that have been completed or are being promoted by the "Small Universe Plan"

Of course, the smooth progress of these plans cannot be separated from the nourishment of the whole national innovation zone. In 2017, in response to the growing voice of users, bilibili officially established the National Innovation Zone. In November of the same year, the platform made public the "national innovation support plan" for the first time, indicating that it would support domestic animation at all levels from investment, operation and commercial development.

Over the past six years, bilibili has long been one of the largest animation platforms in China, and it has also become a weather vane on the road of domestic animation development. At the press conference of Guochuang in bilibili last year, the official revealed that in the past four years, the cumulative number of people watching bilibili Guochuang’s animation works exceeded 340 million, with a cumulative viewing time of 1.92 billion hours, with an average annual growth rate of 40%.

In the general list of the heat index of Guduo animation, six of the top ten works are from bilibili, and masterpieces such as Life of Immortals, Linglong and Yuan Long are among them. Reading Entertainment Jun thinks that the most imaginative place in bilibili lies in the active PUGV ecology, which means that any type of high-quality animation can find the core audience here, and with the blessing of active users, it can break and expand the circle.

Take "Life of Immortals" as an example, this animation, which was adapted from the top website at the starting point, continued to increase in traffic after it was launched in bilibili, attracting new fans. In this process, "The Return Period" is an animated episode of "Biography of Immortal Cultivation X Qian Runyu" and "Biography of Immortal Cultivation" shows their magical powers. Which Taoist friends Pick? " And other materials bring a lot of attention to the feature film.

Of course, operation and communication are only the speakers of word of mouth, but they can’t create word of mouth, so content is still the most critical. We need our own "Love Crash", and the key node of industrial development needs a timely support and push from the platform. On October 29th, bilibili’s new national innovation conference will come, and the outside world is looking forward to meeting more outstanding works.

* Original article, please indicate the source when reprinting.

Kim Hee Seon’s group of photos can’t see her at all.


Kim Hee Seon shows sexy bare back for a magazine photo show.

In Kim Hee Seon’s photo, the face is angular and the figure is perfect, unlike the child’s mother

Old photos of Kim Hee Seon

　　　 According to Taiwan Province media reports, Kim Hee Seon, a 35-year-old "Korean first beauty", has been married for five years and immersed in a happy family life. She only came back to take the show every six years, and recently revealed that she broke her weight by five. But this time, I took a photo for a fashion magazine, showing off my sexy bare back and angular face, replacing the previous plump round face, and was questioned to rely on PS to rejuvenate, and the gap between the front and the back was too big.

　　　 Kim Hee Seon got married in 2007 and had a daughter. It took six years to return to the screen for filming, and it has been broadcasted in South Korea, with the highest viewing rate of only 12.2%, which is not as good as expected. Recently, I was invited by a fashion magazine to shoot a sexy photo.

　　　 She wore a short white dress, revealing a beautiful white back and a pair of beautiful legs, showing a perfect curve. The netizen exclaimed: "Is this really the mother of a child? It’s so beautiful, I should review it. " However, it was also ridiculed by the media: "It seems that the new photos are rejuvenated by retouching, which is totally different from the old photos." Questioning that she faked by PS.

Editor’s Note: This article is from Tencent Technology, published by wu bin and 36Kr with authorization.

No one may have expected that a vertical category exhibition at the Shanghai Auto Show has become a well-known livelihood event because of the rights protection action of Tesla female car owners in Anyang, Henan Province. After three days of fermentation, at the request of Zhengzhou Zhengdong New District Market Supervision Administration, the "arrogant" Tesla finally promised to provide the driving data of female car owners in Anyang half an hour before the incident, and also demanded in its official statement that "the truth should be restored as soon as possible".

In the past two years, Tesla’s spontaneous combustion, out of control, brake failure and other issues have repeatedly exposed the world’s largest electric vehicle manufacturing company from the United States to the spotlight.

According to incomplete statistics, in the past two years, there were more than 20 serious accidents of Tesla vehicles exposed, among which "sudden acceleration, vehicle out of control and brake failure" became the biggest cause of accidents.

In response to these accidents, Tesla often denies the existence of vehicle design defects and throws the problem back to the driver, thinking that the driver’s human error is the biggest cause of the accident. At this point, a Rashomon-style discussion on responsibility identification has become a catalyst to intensify the contradiction between consumers and Tesla, and it has not been concluded yet.

In the past year, many Tesla lost control, and the car owners and manufacturers held their own words.

The source of the rights protection incident of the female car owner of this Shanghai Auto Show comes from a traffic accident of the car owner and his family during the Spring Festival this year. According to the description of the female car owner, at that time, because of the "brake failure" of Model 3 driven by her father, after two cars were continuously rear-ended, they finally hit the cement fence on the roadside and stopped. The accident caused the female car owner’s parents to be injured and hospitalized.

According to the test results given by Tesla, the speed of the crashed Model 3 was as high as 118.5 km/h, but no vehicle abnormality was found during braking. In the end, this hasty conclusion became the last straw to crush the camel, which attracted media attention and pointed the finger at Tesla’s official reply.

This time, the owner of Anyang, Little White Car Girl, published a response to Tesla’s official statement in Tencent News, expressing dissatisfaction with the so-called appraisal results given by Tesla, including "whether the vehicle is speeding", "the qualification of the appraisal agency" and "the brakes are slammed but the braking effect is not obvious", which have become the intensification points of contradictions between the two sides.

After the Anyang incident in Henan Province was exposed, on March 11th and 12th, the media exposed two safety accidents of Tesla respectively. The Tesla owners in Haikou, Hainan and Shaoxing, Zhejiang Province all suffered traffic accidents because their vehicles were out of control.

According to incomplete statistics, from May 2020 to March 2021, there were more than 21 reported Tesla vehicle accidents, among which there were even "major traffic accidents" with 2 deaths and 6 injuries. Among the vehicles with accidents, it is not limited to Model 3, including imported Model X and S..

At present, for Tesla cars that have accidents due to active collision of vehicles, most of the reasons reported by the owners point to the situation that "the vehicle will suddenly accelerate, resulting in out of control and the brake pedal will fail", but so far, no accident vehicle has been identified as a vehicle problem by relevant departments or testing institutions, which has also led to an online rashomon debate.

Careful analysis of the time of these Tesla accidents in the past year is not difficult to find that in the past four months, the exposed Tesla accidents accounted for 67% of all incidents in the past year.

The outbreak of excessive concentration has also made Tesla’s public opinion reach an unprecedented height in the last year, which is why Tesla was asked to board the CCTV 3.15 party before 3.15.

Especially in 2021, the frequency of accidents in Tesla has increased significantly. In the first three months of this year, the number of car accidents in Tesla accounted for almost half of all the events in the past year.

On the one hand, this is related to the accidental traffic accidents, on the other hand, it also reflects Tesla’s vehicle business, especially the sales of domestic Model 3 have indeed reached a certain order of magnitude in the China market.

In the ranking of mid-size car sales in March this year given by the Federation, Tesla Model 3 rode the dust, leading the second BMW 3 Series by as much as 45%, and many traditional car manufacturers were pushed behind it. Model Y, which was officially launched in January this year, was once reported to have scheduled orders for June.

The user’s purchase of Model 3, coupled with the driving experience of electric vehicles different from traditional gasoline vehicles (fast acceleration and single pedal mode), may be one of the main reasons for Tesla’s recent frequent vehicle accidents.

Judging from the geographical distribution of accidents, as the sales of Model 3 continue to rise, Tesla’s penetration rate is quite amazing. Eleven provinces, municipalities and autonomous regions were involved in all the 21 accidents exposed, including not only new first-tier cities like Hangzhou, but also prefecture-level cities like Nanchong in Sichuan and Linyi in Shandong.

It is not difficult to find out on Tesla’s official website that Tesla has service centers in 28 provinces, municipalities, autonomous regions and special administrative regions in China, except Qinghai, Ningxia, Xinjiang, Tibet, Gansu and Inner Mongolia. You can buy Tesla in any province and city.

The huge market expansion speed allows Tesla to enjoy the market benefits brought by the government’s vigorous promotion of electric vehicles, but it also puts forward stricter requirements for Tesla’s vehicle production and after-sales service quality.

On February 8 this year, Tesla was interviewed by the State Administration of Markets, the Central Network Information Office, the Ministry of Industry and Information Technology, the Ministry of Transport and the Fire and Rescue Bureau of the Emergency Management Department due to abnormal acceleration, battery fire and OTA.

Obviously, the scale and investment of Tesla Company in production and after-sales are difficult to match the rapidly growing China market.

In all the accidents exposed in the past year, except for the damage or spontaneous combustion of the vehicle itself, 80% of all the accidents were caused by the "out-of-control" impact, which caused damage to other vehicles or public facilities, and the electric vehicle accelerated quickly.

When the so-called "out-of-control" situation happens, it is often difficult for car owners to have good control over the collision consequences of vehicles, so more news we see is quite incredible, such as "Tesla rushed into the toilet and rushed into the hotel lobby" and so on. In all the accidents, there were 2 reported deaths, and more than 12 people were injured to varying degrees.

Tesla, a pure electric vehicle, can quickly improve the speed of the vehicle in a short time. According to the official data given by Tesla, the domestic Model 3 standard endurance version can accelerate the car to 100km/h in 5.6 seconds. If it is a high-performance version, this time will be shortened to 3.3 seconds.

This kind of extreme speed performance is enough to cause a greater impact on the surrounding environment than that of a traditional car in a relatively short distance, so when the vehicle "accelerates out of control", Tesla is likely to cause more serious traffic accidents.

In all the incidents, there were 13 cases in which the owner explained the accident. Among them, the words most frequently mentioned by accident owners include "the vehicle is out of control", "the brake (brake) is out of order" and "the speed is too fast".

In the 11 cases that Tesla answered specifically, Tesla often appeared in the form of "throwing a pot", and the official basic wording was similar, including "not stepping on the brake pedal", "there is no quality problem", "stepping on the accelerator pedal" and so on.

This contradictory dialogue has become the focus of controversy between the owner and Tesla. The owner thinks that Tesla’s vehicle is out of control because of the quality of the car or design defects, while Tesla will tell you through "various data" that it is the owner’s driving mistakes that lead to the final incident.

Rashomon discussions have never stopped in the past year.

The initiator of Tesla’s rights protection incident at the Shanghai Auto Show, which angered netizens, was Tesla’s vice president Tao Lin’s reply to this incident in an interview with the media.

"She contributed to the recent negative", "We can’t compromise, which is a necessary process for the development of a new product" and "Our own research shows that 90% of our customers are willing to choose Tesla again", etc., making onlookers stunned.

On the one hand, the owner fiercely defended his rights, and on the other hand, it was the official answer of Tesla’s shabu-shabu style.

Almost every time a vehicle has an out-of-control acceleration failure, Tesla’s official investigation gives a rhetoric similar to "the driver stepped on the wrong pedal and the vehicle did not break down." This made the owner of the accident unacceptable, and also made netizens express dissatisfaction with Tesla’s "irresponsible" official reply again and again. Tesla was therefore named "master of shabu-shabu" by netizens.

Behind the "shabu-shabu" again and again, it seems that Tesla’s attitude is arrogant, but in fact, the "black box" data that Tesla uses as an official explanation every time is the original sin that pushes them to the forefront.

The so-called "black box" is a chip installed by every automobile manufacturer to store the accompanying data, which can record all the states experienced by the driver in the process of driving the vehicle.

Especially in the process of collision, whether the driver has improper driving operation or the vehicle itself has made a major mistake depends on the data recorded in the black box as an important judgment basis.

In the runaway accident of Tesla in the past year, Tesla officials have repeatedly proved that the vehicle itself is safe and reliable according to the data provided by the black box. But the problem is that the data in this black box is confidential and Tesla has never made it public.

When there is a major traffic accident in Tesla’s vehicle, Tesla will often contact the owner to get the vehicle back or get the accident vehicle at the scene at the first time, and read the data of the black box to determine whether the accident is caused by the failure of the vehicle itself.

What data did Tesla take from the black box?

Are these data as real as the published results?

Did Tesla tamper with the data twice?

……

These problems are unknown to consumers, especially accident owners, which has become one of the main contradictions.

In addition to Anyang female car owners’ accusation that the vehicle is out of control for Tesla’s appraisal results, Haikou brake failure car owners released their "Seven Questions about Tesla, won’t your conscience hurt?" "wrote:

"As we all know, Tesla’s background data has never been made public, and only the owners of limited out-of-control events have been informed by oral communication. This way of being both a referee and an athlete cannot convince people of the authenticity of its data. "

Although this black box model is widely used by automobile manufacturers around the world, it is naturally difficult to convince Tesla that it can only provide such non-public data every time it determines its responsibility.

After Tesla announced the latest response last night and confirmed that it would provide the driving data of female car owners in Anyang half an hour before the incident, many netizens also expressed concern about the authenticity of the data.

Rashomon-style discussion can’t reach a conclusion, but for out-of-control Tesla cars, a reasonable explanation must always be given. Perhaps the investigation report of National Highway Traffic Safety Administration (NHTSA) can give us a conclusion.

On January 13, 2020, the National Highway Traffic Safety Administration (NHTSA) launched an investigation into the allegation that Tesla was out of control and accelerated, requiring it to recall vehicles with design defects. Finally, after a year-long investigation period, NHTSA announced the relevant investigation results on January 8 this year.

NHTSA investigated 246 cases of runaway acceleration of Tesla in one year. The final report shows that all 246 cases were caused by the driver’s wrong pedal.

According to the description in the NHTSA report, they made a detailed analysis of 217 accidents included in the investigation, including 118 Tesla vehicles for which they obtained vehicle trip data.

According to the trip data, 85% or even 97% of the 118 vehicles accidentally accelerated and caused accidents when the accelerator pedal of the vehicle was stepped on. In 97% of the accidents evaluated, the pressure exerted on the accelerator pedal reached its peak within 2 seconds of the collision. In 90% of the accidents evaluated, the brakes were not pressed, and the remaining 10% were pressed less than 1 second before the collision, that is, the brakes were pressed late. About 51% of the evaluated accidents occurred within 6 months of the owner driving Tesla.

These 246 cases and the nearly 20 cases in China mentioned above have a common feature, that is, the so-called "runaway acceleration of vehicles". In these case reports received by NHTSA, most drivers claimed that "Tesla vehicles suddenly accelerated without warning" caused the accident.

This report of NHTSA is also the only report in the world that has been published by the relevant functional departments of a national government and has legal effect on "Tesla is out of control".

Here, it is not simply to attribute all the nearly 20 Tesla accidents in China in the last year to the driver’s operational errors. The Rashomon discussion is still going on. NHTSA also said that the current investigation is only the end of the stage, and it is possible to launch a new investigation on Tesla in the future.

But this report is not without reference value. Maybe it can tell us what’s wrong with it.

Read this report of NHTSA carefully, and you will find that one word is repeatedly mentioned-pedal. In NHTSA’s targeted data analysis and scene re-inspection, the final conclusion of the problem is closely related to Tesla’s pedal.

Stepping on the wrong pedal is not a common problem for traditional cars, but for Tesla, this problem is infinitely magnified because of its unique "single pedal mode". Although this model is not original by Tesla, Tesla is a strong advocate of single pedal.

The so-called single pedal mode, that is, the start, acceleration, deceleration and stop of the vehicle can be controlled only by the pedal of the electric switch, and its principle is controlled by the forward current and reverse current of the motor.

In this mode, kinetic energy is recovered by reverse current, which can not only save electricity and improve the cruising range of electric vehicles, but also reduce the use of brakes, so that brake discs and brake pads have a longer service life.

The appearance of this mode has created a brand-new driving experience, and many skilled Tesla drivers can control the whole journey of the vehicle through the switch pedal.

Nowadays, this model is used in the products of major electric vehicle manufacturers, but the names are different. For example, in Xpeng Motors, this model is called X-Pedal model.

In practical use, this mode can completely replace the traditional braking mode as long as the driver keeps a good distance and a predetermined space. However, this mode cannot completely replace the brake pedal. Tesla clearly wrote this point in the user manual of Model 3, which is about kinetic energy recovery braking.

Single pedal mode creates a brand-new driving mode for electric vehicles, but it also embeds huge safety hazards. For skilled drivers, braking is not a stress reaction but a long-term muscle memory process, but the single pedal mode makes this muscle memory gradually disappear.

In single pedal mode, when the driver releases the switch pedal, the braking force brought by the reverse current is far less powerful than that provided by the brake disc and brake pad when the brake is slammed, which is why Tesla can’t cancel the brake pedal when designing the single pedal driving mode.

When users get used to the driving mode of single pedal, the muscle memory of the action of "braking" slowly changes from stepping on the brake pedal to lifting the electric pedal. After this habit becomes natural, when many drivers suddenly have an emergency in front of the vehicle, their first reaction is to release the pedal. When they find that the braking force is insufficient and realize that they have not taken compulsory braking measures, it is already too late to step on the brake pedal.

What’s more, when he realized that he should step on the brake pedal in a state of high mental tension, his muscle memory made him step on the accelerator pedal.

This may cause many Tesla owners to recall their own operations after the accident, thinking that they stepped on the brake pedal, but in fact they stepped on the electric pedal, causing the vehicle to "accelerate out of control for no reason" and eventually leading to traffic accidents.

Of course, the "whipping corpse" in the single pedal mode can’t perfectly explain the reasons for the 19 out-of-control cases of Tesla in China in the past year. We still hope that there will be official intervention to exonerate consumers or Tesla.