In 2020, China Golden Rooster and Hundred Flowers Film Festival was launched in Zhengzhou, and ＂Fighting the epidemic＂, ＂Getting rid of poverty＂ and ＂Yellow River spirit＂ became the key words.

writing| Ji Zhengpeng

　edit| Ji Zhengpeng

On the evening of September 24th, the launching ceremony of 2020 China Golden Rooster and Hundred Flowers Film Festival (the 35th Hundred Flowers Award) was held in Zhengzhou, Henan. Hu Xiaohan, member of the Party Group of China Federation of Literary and Art Circles, He Jinping, Vice Governor of Henan Province, Wang Xinwei, Vice Governor of Henan Province and Mayor of Zhengzhou City, Li Xuejian, Honorary Chairman of China Film Association, and Zhang Hong, Party Secretary and Vice Chairman of China Film Association attended the opening ceremony.

Wang Xinwei

Wang Xinwei said in his speech: Film is an important literary product to satisfy people’s yearning for a better life. Zhengzhou will take the opportunity of hosting the China Golden Rooster and Hundred Flowers Film Festival and the starry sky screening in 2020 to continuously improve the public service level of film and make contributions to the high-quality development of the film industry.

Hu Xiaohan

Hu Xiaohan said: At present, the 13th Five-Year Plan is coming to a successful conclusion, and victory in building a well-off society in an all-round way is in sight. China’s films gradually got rid of the haze of COVID-19 epidemic, and once again took advantage of the situation to restart the new journey of building a film power. I sincerely hope that the majority of filmmakers will cherish the development opportunities brought by the new era, grasp the pulse of the times, undertake the mission of the times, listen to the voices of the times, respond to the topics of the times, and enrich people’s cultural life and inspire people’s spiritual strength with colorful film art.

At the launching ceremony, children’s chorus performance combined with scene narration conveyed the voice from the Yellow River to the world. Wang Qingxiang, Renhua Na, Yin Li, Liu Jin, Lu Qi, Wu Jun, Hu Mei, Sophie and Fan Yujie read "I’m from the Yellow River", telling the close relationship between the Yellow River and light and shadow.

Xu Hongyu, the director of the opening film of China Golden Rooster and Hundred Flowers Film Festival, starring Haoran Liu, Peng Yuchang and YIN FANG, also appeared at the launching ceremony. Xu Hongyu introduced: The movie is called "Home at One o’clock", which means "With a mouse click, the baby comes home", and it tells the story of three young people’s struggle to pursue their dreams.

Xu Hongyu (second from left), director of the film Get Home at One o’clock, stars Haoran Liu (third from left), Peng Yuchang (fifth from left) and YIN FANG (fourth from left).

At the launching ceremony, filmmakers Xu Fan, Zhao Wei and Yao Chen acted as the producer of three Hundred Flowers Award-themed public welfare short films: How are you, The Road to Wealth on the Cloud and A Seed, which respectively correspond to the three core keywords of "Fighting Epidemic", "Fighting Poverty" and "Yellow River Spirit". Actors such as Xu Fan, Yao Chen, Xiao Shenyang and Wang Zhi also shared "2020 in the eyes of filmmakers" with these three key words as their themes.

Xu Fan

Xu Fan said in the short film "How are you?" "The epidemic prevention and control continues. I joined hands with Zhu Yilong, an actor who is also a native of Wuhan, and brought this short film "How are you?" to thank the Wuhan people for their compatriots who fought side by side with us. "

In the following links, Wu Baowen, the producer of the classic film Jiao Yulu in 1990, Jixing Wang, Li Xuejian, Wenhua Fang, the screenwriter, and Qiang Jun, the photographer, appeared together to share their feelings about the 30th anniversary of the film.

The crew of the classic film Jiao Yulu in 1990.

In addition, Jiao Shouyun, Yu Yin, Guo Xiaodong and Du Wenwei, the creators of the new film My Father Jiao Yulu, also came to the scene to talk about the spirit of Jiao Yulu. According to reports, the film is scheduled to be released in 2021.

The cast of My Father Jiao Yulu

Subsequently, Haoran Liu, the image ambassador of the Golden Rooster and Hundred Flowers Film Festival, sent a message to the starry sky screening.

Turbo Liu

Hu Xiaohan, He Jinping and Lou Yuanyong, a rural film projectionist, took the stage to start the starry sky screening.

From left to right: Lou Yuanyong, Hu Xiaohan and He Jinping.

In the familiar melody of "the wave width of a big river", the whole launching ceremony came to an end. After the launching ceremony, the classic film "Jiao Yulu" was screened as the main screening venue of "Starry Cinema".

In addition, the reporter learned from the press conference of China Golden Rooster and Hundred Flowers Film Festival (the 35th Hundred Flowers Award) in 2020 that during the film festival from 24th to 26th, the organizing committee will adhere to the principles of "highlighting culture for the benefit of the people", "highlighting the culture of the Central Plains" and "persisting in thrifty hosting", and strive to achieve the expected goal of "being more innovative, influential and motivated".

Press conference site

According to Zhang Hong, Party Secretary and Resident Vice Chairman of the China Film Association, the main activities of the China Golden Rooster and Hundred Flowers Film Festival in 2020 will consist of the launching ceremony of the film festival, the special film exhibition, the China Film Forum and other academic activities, the commendation ceremony for the nominees of the 35th Hundred Flowers Award, the award ceremony and the closing ceremony of the film festival.

Zhang hong

Nine awards including Best Film, Excellent Film, Best Screenplay, Best Director, Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress and Best Newcomer will be announced on the evening of September 26th. Zhang Hong said that each of the best awards of this year’s Hundred Flowers Award will be voted by the final evaluation committee composed of 101 audience judges at the award ceremony, and will be announced one by one at the award ceremony.

According to Huang Qing, member of the Standing Committee of Zhengzhou Municipal Committee and Minister of Propaganda Department, according to the requirements of higher authorities, this year’s film festival will not invite foreign guests to China from 24th to 26th, and will not hold large-scale gathering activities such as red carpet ceremony and opening ceremony. Strictly control the number and scale of guests in the film industry, do not organize live audiences in award-giving activities, and reduce large-scale gathering in offline activities.

Huang Qing

Under the premise of safe and controllable epidemic prevention and control, this year’s film festival has designed special activities such as "artists go to the grass roots", "starry sky screening" and "watching movies to benefit the people", set up a series of mass cultural activities such as "Sunrise in Songshan ‘ao, reunion with Shaolin Temple" and "My family’s film happy view", and launched a series of programs and activities with distinctive themes such as Yellow River culture and Central Plains elements.

In the event of "Watching the Movie and Benefiting the People", Zhengzhou City arranged a special fund of 15 million yuan as a whole, and launched the event in the whole city from September 9 to December 7. The coupons were distributed on time at 10: 00 sharp every day on the two ticketing platforms of Taobao Film and Cat’s Eye, and the coupons were valid for two weeks.

In the "Starry Sky Show" activity, in order to let more citizens participate in this movie feast, the film festival has arranged 101 open-air viewing places in the whole city, focusing on all previous Hundred Flowers Award-winning films, outstanding films on the big screen of China films in recent years and nominated films of the 35th Hundred Flowers Award. "At the same time, some artists will be invited to attend the starry sky screening activities, so that artists can approach the community, enterprises, villages, schools, military camps and other starry sky screening sites to interact with the masses," Huang Qing said.

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