Why does Guangdong publishing rank among the top in China？ President’s Editor-in-Chief’s Analysis of ＂How to Make Books＂
On February 22nd, according to the spirit of the document approved by the Central Propaganda Department, the 8th China Excellent Publications Award organized by China Publishing Association was announced. The China Outstanding Publications Award consists of three sub-awards: Book Award, Audio-visual Electronic Publications Award and Publishing Scientific Papers Award. There are 100 award-winning books and 100 nomination prizes; 30 kinds of award-winning audio-visual electronic publications and 80 kinds of nomination prizes; There are 30 outstanding scientific research papers published nationwide.
The publishing unit affiliated to Guangdong Publishing Group won 6 official awards and 6 nomination awards, ranking second among local publishing groups in China.
The six official awards won by the Guangdong edition of books include five book awards and one publication of scientific research papers. Book awards include "Building a Modern Economic System Series" (7 volumes) "A General History of Macao — — From ancient times to 2019 (hereinafter referred to as the general history of Macao), 70 years of education in the Republic, a dictionary of Chinese character structure cognition, and ten million and spring residence. The scientific research paper published is "Research on Publishing Innovation and Service under the Background of Anti-epidemic" — — Take the first national epidemic prevention book "Prevention of Infection in novel coronavirus" as an example.
The six nomination awards include four book nomination awards and two audio-visual publication nomination awards. Book nomination awards include: A Tale of Three Cities: Guangdong, Hong Kong and Macao Bay Area and Silk Export in Ming and Qing Dynasties; Hello, Anna; Science Fiction Planet: Mission to Mars (Trilogy); Nineteen New Pathogenesis: A New Perspective of TCM Diagnosis and Treatment of Diseases. Nomination awards for audio-visual publications include: Forty Years of the Storm and Hong Kong-Zhuhai-Macao Bridge.
The reason why these Cantonese books can stand out from the encirclement and win the laurels is inseparable from the intensive cultivation and painstaking management of Guangdong Publishing Group and Southern Publishing Media Co., Ltd. (hereinafter referred to as "Southern Media") in the field of books for many years, which has created a high-level publishing team and launched a large number of masterpieces, and the core competitiveness of the main publishing industry has been continuously improved.
In recent years, Guangdong Publishing Group and Southern Media have made great efforts to implement the intensive management of education publishing and the development strategy of specialization, characteristics and branding of mass publishing, anchored the key points of reform, laid a good combination of innovation and boxing, made new breakthroughs in the expansion of publishing industry chain, and wrote a magnificent new chapter in the high-quality development of publishing industry.
△ The original text was published in A2 edition of Yangcheng Evening News on March 16th, 2023.
Develop high-quality author resources
For publishing institutions, how to find excellent topics and author resources can be said to be a key link in publishing masterpieces. When talking about this experience, Jiang Xianrun, the responsible editor of Building a Modern Economic System Series, said that the series won the Eighth China Excellent Publications Award (Book Award) and could not be separated from the professional and authoritative editorial team.
"This set of books consulted with relevant experts on the feasibility of the project at the early stage of planning and conducted a comprehensive demonstration." Jiang Xianrun told reporters that after affirming the feasibility of the project, the leaders and several editors of Guangdong Economic Publishing House made a special trip to Beijing, and invited Professor Zhang Zhuoyuan and Professor Gao Peiyong as the chief editors to organize the compilation of a series of books on modern economic system. "Finally, after careful selection, we invited Wang Yiming, Chi Fulin, Zhang Xiaoshan and other experts who have a deep research foundation on this issue to write."
High-quality authors are often a powerful guarantee for the quality of books. According to Jin Shumin, editor in charge of the General History of Macao, the author Professor Huang Qichen has been engaged in the research of social and economic history, Macao history and sociology history in Ming and Qing Dynasties for a long time, and his scholarship is rigorous. The book records the history of Macao from ancient times to 2019 in the form of a general history, and focuses on Macao’s sovereignty in many places. It demonstrates with historical materials that "Macao has been an inseparable part of China’s territory since ancient times", which makes readers have a comprehensive and clear understanding of the tortuous development process of Macao’s history.
The compilation of the dictionary of Chinese character structure cognition relies on the key base of the Ministry of Education — — The "China Character Database" and "Character Network Resource Database" built by China Character Research and Application Center of East China Normal University are designed by Professor Zang Kehe, and the contents are revised.
Editor-in-Chief Cang Kehe is the director and tenured professor of China Chinese Character Research and Application Center of East China Normal University, the deputy director of the Chinese Character Technical Committee of the National Language and Character Standardization Committee, and the chairman of the World Chinese Character Society. In the view of Li Zhanpeng, the editor in charge of the book, the selection of the book is inseparable from the editor’s profound professionalism.
Core authors are the most important resources of publishing houses. These authors are symbiotic with publishing subjects and publishing brands, and they are also the core competitiveness actively created by publishing houses. In recent years, Guangdong Publishing Group and Southern Media actively build and expand the author resource pool, guide and encourage their publishers to actively develop high-quality author resources, and build a stable team of high-quality expert authors.
Forging excellent publishing team
Finding excellent book topics and author resources is a great test for publishers’ vision and foresight. Behind every dazzling work stands a dedicated editor. Editors are the organizers, planners and cultivators of fine publications. The publication of fine publications requires editors to have excellent overall planning, communication and cooperation skills. The selected books are all examples of cooperation between editors and authors without exception.
"In order to ensure the high-quality publication of this series, our society has established the project management leading group of" Building a Modern Economic System Series ". Everyone worked together to complete the publication of this series efficiently, orderly and successfully. " In the view of Jiang Xianrun, the editor in charge, the publication and award-winning of this set of books is the crystallization of collective wisdom and strength, which embodies the sweat and hard work of authors, editors and publishing service providers.
Jin Shumin said that the General History of Macao and 70 Years of Education in the Republic have won many honors, which is the praise of the state for excellent theme publications. This is rooted in the author’s painstaking efforts and solid research, and it is also inseparable from the forward-looking vision of the planning editor and the unremitting efforts of the responsible editor. "The publication of the two books reflects the publisher’s responsibility, and winning the award is the best feedback to the publisher’s hard work."
The editorial team of A Cognitive Dictionary of Chinese Character Structure has solid editing and proofreading skills and rich publishing experience. According to Li Zhanpeng, the responsible editor, two of the four responsible editors have won the prize of "Taofen Cup" National Press Youth Editing Competition. "The editing and proofreading team has done a lot of work in the aspects of content tailoring, unified style, language polishing, error correction and filling, etc., and it has been carefully and repeatedly washed, so that this book can present its present face."
Zhou Siyi, the editor in charge of "Never Live in Spring", is a young post-90s editor. In recent years, she is not only responsible for publishing the works of famous writers Zhang Xin and Li Juan, but also involved in the editing and publishing of key projects of Huacheng Publishing House, such as the original literature series "Rui Novel" series (four series) and works of Cantonese writers Cai Dong, Wang Weilian, Li Denan, Chen Goodbye and Zhang Wenxin.
"Excellent young talents are the hope of the development of the publishing industry of the Group. They bravely strive for the first place, take responsibility, and practice their mission with practical actions; They are full of vitality and dare to be the first, and they are the new force for the reform and development of enterprises. " According to Xiao Surong, Deputy Editor-in-Chief of Southern Media, since 2020, the Group has carried out the selection of talents in the new era every year, and has selected 13 leading talents in the new era, 90 high-level professionals in the new era and 323 outstanding young talents in the new era.
This powerful publishing team has laid a solid talent foundation for the high-quality development of the publishing group, injected a steady stream of innovative power into the reform and development of the main business of the group, and injected strong vitality into building the group into a cultural leading enterprise rooted in Lingnan, serving the Bay Area and looking at the world.
Anchoring key nodes of reform
"The harvest and affirmation we got in the Eighth China Excellent Publications Award this time can’t be separated from the full implementation of the Group’s strategy of intensive management of education publishing and specialized and branded development of mass publishing." Xiao Surong said that in the past three years, the Group has resolutely broken the inertia of thinking and path dependence, and urged publishers to anchor the main track according to their own resource advantages, focusing on the main plate and the main product line, and truly achieving good books, fine products and benefits.
The selection of two books by Guangdong Education Publishing House is also one of the achievements of the drastic reform of the publishing group. Guangdong Publishing Group adheres to the idea of intensive development, integrates scattered teaching materials and supplementary resources into Guangdong Education Press for unified management, and accelerates the extension, supplement and strengthening of the education industry. After the integration, the scale of the teaching materials matrix of Guangdong edition is more advantageous and the structure is more reasonable. The annual circulation of teaching materials and teaching AIDS of Guangdong Education Publishing House exceeded 200 million copies, and the revenue in 2021 was 1.114 billion yuan, ranking from the 10th to the 2nd in the national local education publishing houses. Won 7 awards in the first national textbook construction award.
Specialty is one of the key commonalities of the award-winning books, and the selected books have expanded new possibilities and imaginations in their respective fields: The Series of Building a Modern Economic System (7 volumes) has conducted in-depth and systematic research on a series of major theoretical and practical issues involved in building a modern economic system; The General History of Macao, with its rich historical materials, is the source of Macao’s sovereignty. "70 Years of Education in the Republic" shows all kinds of reforms and explorations on the road of building the Republic into a modern educational power; For the first time, the dictionary of Chinese character structure cognition analyzes the development and changes of ancient and middle Chinese characters in series. "Ten Thousand Years and Living in Spring" constantly tries to describe the "literary city" in the changing China era … …
With the deepening of reform, Guangdong Publishing Group has accelerated the development of deep integration of publishing, further released its cultural vitality and further enhanced its core competitiveness. Since the implementation of the reform in 2021, in addition to the 12 projects that won the Eighth China Excellent Publications Award, Guangdong Publishing Group has selected 10 kinds of topics for the key publications of Publicity Department of the Communist Party of China theme publishing in 2021 and 2022, one kind of book won the "Five One Projects" Award of the 16th Central Propaganda Department for spiritual civilization construction, six projects won the 5th China Publishing Government Award, and two kinds of books were listed in the annual list of "China Good Books", both in quantity.
[Introduction of Award-winning Books]
Series of Building a Modern Economic System (7 volumes)
Standing at a new and higher starting point in history, this series of books systematically and deeply studies a series of major theoretical and practical issues involved in building a modern economic system from the aspects of deepening supply-side structural reform, accelerating the construction of an innovative country, promoting rural revitalization, promoting regional coordinated development, accelerating the improvement of the socialist market economic system, and promoting the formation of a new pattern of all-round opening up, so as to provide theoretical and methodological support for building a modern economic system.
General history of Macao — — From ancient times to 2019 "
This book, which brings together the painstaking efforts of the author for decades and the latest achievements of academic research, is an important work in the study of Macao’s history, and it is also a monograph of Macao’s history with considerable weight, especially highlighting the contents of Macao after its return to the motherland 20 years ago. It shows the history and development of Macao in more detail in terms of content coverage and historical materials, so that people can have a comprehensive and clear understanding of the tortuous development process of Macao’s history.
70 years of education in the Republic
Based on the standpoint of the new era and the serious and rigorous study of historians, this book selects more than 600 precious pictures in the educational history of the Republic, shows the exploration road of Socialism with Chinese characteristics’s educational development model in a panoramic way, and depicts the huge and complete construction road of educational system that provides talent support and human resources guarantee for China’s modernization, which is of great significance for accelerating China’s educational modernization, striving to run a satisfactory education for the people and building Socialism with Chinese characteristics into an educational power.
A Cognitive Dictionary of Chinese Character Structure
The book takes the List of Chinese Characters of General Norms promulgated in 2013 as the basic scope of receiving Chinese characters, and the prefixes are arranged in 201 parts according to the radicals. It describes and analyzes the historical evolution of the form, meaning and use of Chinese characters of general norms, reveals the structural laws and cultural connotations of Chinese characters, and establishes a systematic and scientific channel for learning and recognizing Chinese characters. It is a large-scale cultural reference book of Chinese characters that reflects the research results of contemporary Chinese characters and gives consideration to practicality.
Ten million and living in spring
This book is the latest novel by the famous writer Zhang Xin. Face up to the complex humanity of urban elites, finely depict the wisdom and courage of modern women facing the dangers of emotional life in the workplace and looking for a way out. The work is cleverly interspersed with two narrative paths, the plot twists and turns, and the expression is accurate and powerful. Love and hate twists and turns, fate turns, crossing others as crossing oneself, crossing oneself also crossing others, carrying hope in "mourning" and transmitting strength in frustration.
[Interview with President’s Editor-in-Chief]
Li Peng (President of Guangdong Economic Publishing House):
Create a series of high-quality themed publications with excellent double effects.
Theme publishing is the most prominent feature of the publishing industry in the new era. For a long time, based on its own advantages, Guangdong Economic Publishing House has put content construction and social benefits first. This series of Building a Modern Economic System won the Eighth China Excellent Publications Award, which is a concrete manifestation of our society’s continuous strengthening of the professionalism and cutting-edge of theme publishing and its conscious commitment to serving the overall situation and leading the publishing mission.
Building a modern economic system is not only an urgent requirement to cross the barriers of changing development mode, optimizing economic structure and changing growth momentum, but also a strategic goal of China’s development and an institutional guarantee to promote high-quality economic development.
In order to do this set of books well, our society has taken various measures to ensure the correct orientation and high quality of the series — —
One is to ensure the authority of the author. Zhang Zhuoyuan, Gao Peiyong, Wang Yiming, Chi Fulin, Zhang Xiaoshan and Huang Qunhui, editors of the series, are all representative economists in their respective fields.
The second is to do a good job in process management and set up a project team, which is composed of the chief editors, editing teams, publishing and other departments, and everyone works together to promote the project progress.
Third, strive to create quality publications. Boutique is the foundation of establishing a cooperative. Only with boutique can there be characteristics, brands and markets.
The publication of this set of books is the crystallization of collective wisdom and strength. We also hope that the publication of this set of books can provide theoretical and methodological support for China’s modernization drive.
Zhu Wenqing (Assistant General Manager of Southern Media and President of Guangdong Education Press):
Create teaching materials with Hong Kong and Macao characteristics and paint the future of education in the Bay Area.
Guangdong Education Publishing House, as an educational publishing enterprise in the forefront of national publishing, adheres to the mission of "serving education and educating people", deeply cultivates education and strives for progress. "Literature carries the classics" and "serving the construction of the Bay Area" are the consistent purposes of our society.
Based on the publishing standard of education major and the publishing mission of the Bay Area, Guangdong Education Publishing House has built the strategy of Qi Fei, the product line of education major and the product line of humanities in the Bay Area.
The General History of Macao and 70 Years of Education in the Republic won the Book Award of the Eighth China Excellent Publications Award, which is the embodiment of this strategic stage achievement. In addition to the General History of Macau, Guangdong Education Publishing House has created a number of humanities publications in the Bay Area following the national strategic trend of Guangdong-Hong Kong-Macao Greater Bay Area. In the field of education, a number of masterpieces reflecting the educational reform and theoretical development of the Republic have also been published.
In the past ten years, Guangdong Education Publishing House has shouldered the heavy responsibility of building teaching materials with Hong Kong and Macao characteristics, and has taken the lead in launching the compilation of strategic Hong Kong and Macao teaching materials and national conditions education readers in the country. Through the academic publishing of humanities and education in the Bay Area, Guangdong Education Publishing House has accumulated and gathered a group of authoritative experts and scholars. In the future, we will also firmly fulfill the social responsibility of publishers, and resolutely implement the strategic policy of coordinated development of humanities publishing and education publishing in the Bay Area. Hong Wen will carry out its motto, frequently produce high-quality products, keep up with the times, and be more responsible.
Zhong Yongning (editor in chief of Guangdong People’s Publishing House):
Accurate planning of topic selection is the first step to success.
The Dictionary of Chinese Character Structure Cognition is a comprehensive work and basic reference book about the origin and cognition of Chinese character structure, which fills many gaps in the basic theoretical research of Chinese character origin and structure, and has high academic value and unique literature value. Its award is due to the uniqueness of the theme, the innovation of the content and style, its heavy cultural accumulation value and broad application prospects.
The success of the publication and production of this book benefits from the following factors:
The first is the precise planning of the topic, finding the right subject and the right author. The rich digital resources of Chinese characters and the existing academic research foundation of the author’s team attracted our publishing team to plan and took the first step towards the success of book publishing.
The second is the deep participation of publishers. The style and structure of the three sections of this book, namely, structural origin, structural analysis and structural use, are not found in previous books of the same kind, which can be said to be the originality and highlight of this book. The publishing planners have played a very important and constructive role in it and are an intuitive embodiment of "editing power".
Third, the introduction of "external brain" will integrate high-quality social resources into book publishing. The book’s topic planning, content editing and binding design, as well as publicity and marketing, have all appeared the figure of social related professionals. It is the joint efforts and cooperation of professional forces from top to bottom and inside and outside the publishing house that guarantees the professional standard and excellent appearance of the book.
Zhang Yi (President of Huacheng Publishing House):
Content is king+all-media marketing is the way to win
Spreading advanced culture to meet the people’s growing spiritual and cultural needs is the guiding ideology of the selection of outstanding Chinese publications and the publishing mission of Huacheng Publishing House. Huacheng Publishing House, based in the Bay Area and facing the whole country, gathers writers’ resources in the province and at home to jointly create original masterpieces in the new era. The publishing house has been focusing on the theme of Guangdong, deeply cultivating Lingnan culture, writing about life in the Bay Area, and telling good stories about the Bay Area and China in the form of literature.
Living in Spring is such an original masterpiece that strongly reflects the flavor of the times. In urban writing, Zhang Xin grasped an overall mood of restraint, not looking down from above, but looking directly at the weakness of human nature, and deeply analyzing the variation of human nature under the pressure of urban spirit. This subjectivity of going deep into the soul and the initiative of responding to reality constitute the unique and charming tension of this work.
In the new media era, good works pay more attention to the high-quality control of the whole process of editing, publishing and marketing, and the content is king+all-media marketing, which is the winning way to create fine publications. The publicity and promotion of "Ten Million Living in Spring" is multifaceted and multidimensional. All-media marketing is also the breakthrough focus of Huacheng Publishing House in recent years, aiming to fully explore the multiple values of books in the new media era and create a complete literary publishing ecology.