Xiaomi AI takes a solid step in the whole ecology.
Xiaomi 15 series and Xiaomi 澎湃 OS 2 new product launch conference was held in Beijing a few days ago. Lei Jun, founder, chairman and CEO of Xiaomi Group, said that this conference is a concentrated display of the latest strategic achievements of Xiaomi’s "people, cars and homes are all ecological".
Among them, Xiaomi 15 series is the most advanced, smoothest and most exquisite digital flagship mobile phone in Xiaomi’s history; Xiaomi 澎湃 OS 2 ushered in a leap-forward experience rejuvenation, leading Xiaomi to accelerate into the era of "AI full ecology"; The production version of Xiaomi SU7 Ultra is the fastest four-door production car on the surface. Xiaomi’s "people and cars are all ecological" category innovation blowout, especially scientific and technological home appliances have also stood a new starting point for the outbreak.
Under the traction of the strategy of "people, cars and homes are all ecological", in 2024, Xiaomi entered the fast lane of growth, mobile phones, automobiles, scientific and technological home appliances and other businesses went hand in hand, and hard-core technological innovation entered a new starting point from transcendence to leadership. For example, the 6.36-inch gold size explored by Xiaomi after three generations has become a small-size industry standard. Xiaomi 15 uses Xiaomi’s brand-new M9 luminescent material and its unique double-layer microcavity luminescent structure, which reduces the screen power consumption by 18% and improves the luminous efficiency by 8.5%. The whole system is equipped with Xiaomi Xingchen communication system to provide a stable and smooth connection experience in a complex network environment; The whole department supports the function of "no netcom" in ultra-long distance, providing stable and reliable communication ability in extreme environment, and the communication distance without network in open environment is as high as 3.5 kilometers.
In terms of automobiles, Xiaomi SU7 Ultra is equipped with the same power system as the prototype, with a maximum horsepower of 1,548 horsepower, an acceleration of 0-100km/h of only 1.98s (excluding the starting time), and a design top speed of 350 km/h. The above data are the first in the world for four-door production vehicles. Among them, the millet super motor V8s equipped with Xiaomi SU7 Ultra has a maximum rotation speed of 27200rpm, which is independently developed and produced by Xiaomi. It is the main drive motor with the highest rotation speed and the strongest performance at present. Up to now, Xiaomi has applied for 242 patents in the field of electric drive and electronic control, of which 128 have been authorized.
In terms of scientific and technological household appliances, in the past few years, Xiaomi has strengthened its investment in the core technologies of household appliances, bringing a large number of product form innovations and technological innovations that lead the industry. Lu Weibing, president of Xiaomi Group, said that in the strategy of "people, cars and homes are all ecological", "home" is a strategic location, a pillar and a breakthrough.
In October, 2023, Xiaomi Group strategically upgraded "the whole ecology of people, cars and homes", released the operating system 澎湃 OS1 with unified integration of multiple devices, and completed the important infrastructure of "the whole ecology of people, cars and homes". In 2024, Xiaomi’s performance continued to grow at a high speed, with a year-on-year increase of 27% in the first quarter and 32% in the second quarter, maintaining strong growth against the trend and growing into a global advanced hard-core technology company. According to "Top100 of the Best Brands in the World in 2024" released by Interbrand, a market research organization, Xiaomi ranked 87th, becoming the only China brand among the top 100.
In terms of core business mobile phones, according to market research organization Canalys, as of the second quarter of 2024, Xiaomi mobile phones ranked the top three in smartphone shipments in 58 countries and regions around the world, and ranked the top five in smartphone shipments in 70 countries and regions. As of the third quarter of 2024, Xiaomi’s smartphone shipments ranked among the top three in the world for 17 consecutive quarters, further widening the gap with the fourth place.
In terms of automobile business, Xiaomi SU7 will be delivered as soon as it is released. In July 2024, Xiaomi SU7 became the best-selling pure electric car with more than 200,000 yuan. In October, 2024, Xiaomi SU7 completed the delivery of 20,000 units in a single month, and it took only seven months from the delivery of the first car to the delivery of 20,000 units in a single month, setting an industry record. The delivery target of 100,000 vehicles for the whole year will also be completed ahead of schedule in November. Among the new owners of Xiaomi SU7, the redemption ratio from luxury car owners exceeds 50%, the proportion of female users exceeds 40%, and the owners of Apple users exceed half.
Xiaomi technology household appliances also ushered in explosive growth. For three consecutive years, the online sales of Xiaomi smart door locks ranked first in China, the online sales of Xiaomi router Wi-Fi 7 ranked first in China, the online sales of Xiaomi TV Mini LED series ranked first in China from January to August, and the sales of Xiaomi air conditioner ranked fourth in China.
In 2024, Xiaomi expects to invest more than 24 billion in R&D, and it is expected to reach 30 billion yuan in 2025. Xiaomi Group’s technology research and development covers 12 major technical fields, including 5G mobile communication, big data, cloud computing and artificial intelligence, involving 99 sub-technologies. By June 30, 2024, Xiaomi had obtained more than 40,000 patents worldwide, and the number of patents in the global review exceeded 32,000. Taking the essential patents of 5G standard as an example, Xiaomi has been ranked in the top ten in the world for two consecutive years, and ranked in the top eight in the world and the third in China this year.